For educational purposes.

1. VISUAL INVENTORY
Fusion Radio
April 3, 2014
Prepared by Brady Lonson

2. Hey Kurt!
This presentation contains
a collection of design
elements that should be
useful on the new Fusion
Radio website.
Lets get started!

3. CONCEPT
Concepts are the key element
to help communicate with
users to your company. Here
are a few examples to help
demonstrate what kind of
concepts we can use for
Fusion Radio.

4. Urban Outfitters has an
incredible lifestyle concept
where their clothing line is a
part of the consumers life.
Would this be good for Fusion
Radio to help relate your
company to the people on the
website to their lives?

5. Maybe case studies are the
way of the future for Fusion
Radio! Get the user engaged
with stories that educate and
interest.

6. Or maybe Fusion Radio needs
an up close and in your face
concept. Show the user how
awesome your wicked website
is by shoving it in their face!

7. COLOR
Color is what can separate
good concept from bad
concepts. Color triggers
sensors in our brain that help
us communicate a pleasant
experience from an awful one.
We want Fusion Radio to give
off a well received color
palette!

8. Does Fusion Radio want a lot
of illustrative elements to their
website? They can help
connect a user and identify
with it.

9. Photography can be a very
strong communication
connection with the user.
Maybe Fusion Radio would like
to include a lot of photos in
their design that fits the overall
color of the design.

10. Tone
Tone sets the feelings and
mood for the website. The tone
of a website can help a user
feel at home and welcomed.

11. Bold web design can help
push your ideas forward to the
user. Being strong and to the
point.

12. Having a fun and friendly
design can be good too!

13. We have seen a lot of different
things we can do for Fusion
Radios web redesign.
What did you find you really
thought fit well with Fusion
Radio?

14. As the next step we would like
to do a follow up. You can
send me an email or we can
do a phone call to discuss
what visual communication
would be best for Fusion
Radio.
Thanks,
Brady.