2. Editing
The effects used on the weather report are simple, yet they have a big impact. An example
of one of the effects that is going to be used is a map of the UK, with the rain clouds
moving and temperature changing.
The logo will remain constant throughout the entire segment in the top right hand corner
to maintain brand identity. Other things like font and colours will also be the same to help
with the aforementioned brand identity.
The sound editing wasn’t complicated, just tedious. We matched the sound recorded on a
different device to the image on the camera, which gave us a better sound quality.
The font used in our broadcast is simple and bold, as it is there to just get a message
across, no fancy font is needed.
The transitions are just simple cuts, as with the font there is no need or point in having
fancy transitions.
3. Mise-en-Scene
The colour used for our broadcast was red, blue and white.
The shot is a wide angle, this was done to give a bigger view of the studio
to make the news feel less serious and in your face. This makes the
audience feel more relaxed, and therefore gives way to a younger audience
who do perhaps look for a more relaxed atmosphere.
The two anchors are sat in front of a small table which has 2 mugs on it,
this also creates a relaxed atmosphere as it implies friends sitting down for
tea. The house colours of the brand are represented in the chairs and in the
anchor-man's tie, which shows brand identity. The weatherwoman's red
blouse also achieved this
The background image on the TV is a picture of Birmingham at night as this
is an evening broadcast.
The picture below is before editing, after the editing is done, The Late
News logo will show on the TV behind the presenters.
4. Costumes
Everyone in the studio and on the camera in the broadcast wore the house colours.
For example, the anchor-man wore a red tie to reference the red side strip of the
logo. The weatherwoman also did this by wearing a red blouse. This was all done
for brand identity and the feeling of continuity the viewer gets. There was also
smart dress, despite this being a news programme that was aimed at young adults,
we felt that the news is still a serious matter and should be represented that way
through our clothes.
5. • Our script hits the negativity and unambiguity options in the
impact section of news values. It also hits meaningfulness in
audience identification.
• We believe we have catered to our younger demographic
through the mise-en-scene and costumes.
• We have included symbiotic links within our broadcast so that
our audience can be prosumers and give their input to the
programme.
• The soft story of our script is about a big band, The Vamps,
which checks the surveillance box of Blumler and Katz’s Uses
and Gratifications. Our broadcast can also provide a diversion
from day-to-day life for our audience.
Links to Theory