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Uber and Ola are the Biggest Rivals on Social Media

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If opinions expressed on social media based on user experience is to be believed, Cab aggregators might have to really work on the trust factor. According to our study, among the top 4 players in the industry, Meru cab is the least trusted operator with user opinions analyzed that the aggregator is unsafe. On the other hand the top performer in the industry, Ola cabs has a fifty-fifty split between those who feels safe and unsafe.

Ola and Uber cab services are in a neck to neck competition in most measurement parameters. Here's a report about the complete story.

Published in: Automotive
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Uber and Ola are the Biggest Rivals on Social Media

  1. 1. A Social Media Report on RADIO TAXI SERVICE PROVIDERS IN INDIA Period of analysis : 1st June– 15th June 2015
  2. 2. Users of cab aggregators feels unsafe Cab rides unsafe based on users opinion: If opinions expressed on social media based on user experience is to be believed, Cab aggregators might have to really work on the trust factor. According to our study, among the top 4 players in the industry, Meru cab is the least trusted operator with a surprising 84% of the user opinions analyzed feels that the aggregator is unsafe. On the other hand the top performer in the industry, Ola cabs has a fifty-fifty split between those who feels safe and unsafe. Ola and Uber closely compared and competing: Based on our analysis Ola cabs and Uber and neck and neck in most parameter. The study shows that they both have an equal percentage user mind share. Ola cabs is mentioned the most at 73% in the conversations for Uber cabs where competitors are mentioned. So is in the case of conversations for Ola where Uber has the biggest pie of 73%. At Simplify360, we analyze various industries on how the industry is performing on social media and what do consumers or their customers feel about them based on their opinions expressed available publicly on social media. Our finding on the cab industry is particularly interesting with the increasing popularity of app based cab services. In this report we analyzed close to 30 thousands user post around the players in the industry.
  3. 3. 50% 40% 34% 14% 50% 60% 66% 86% Ola Taxi For Sure Uber Meru Unsafe Safe Users have mixed opinion about OLA being safe How safe do users feel about Radio Cabs? The analysis is based on the conversations where users of the service of the cab providers talked about safety on social media. Data for the last 15 days is considered. Source: simplify360 While meru has been tagged as most unsafe option comparatively
  4. 4. 73% 50% 44% 24% 47% 73% 48% 53% 24% 11% 16% 15% 0% 1% 12% 5% 8% 10% 1% 0% 6% 5% 1% 1% 1% 1% 32% 2% 0% 1% 1% 35% Uber Ola Meru Taxi For Sure Easy Cabs Mega Cabs Uber Ola Meru Taxi For Sure Easy Cabs Mega Cabs Uber and Ola are the biggest rivals How often brands are talked about in relation to the other The analysis is based on the number of conversations where a brand is mentioned along with competitors. How to read: Take the case of Uber, Ola is talked about 73% of the time among the conversations where other brands are mentioned.
  5. 5. Hashtag campaigns by OLA Cabs increased the buzz for the brand -1000 0 1000 2000 3000 4000 5000 6000 Jun 01, 2015 Jun 03, 2015 Jun 05, 2015 Jun 07, 2015 Jun 09, 2015 Jun 11, 2015 Jun 13, 2015 Jun 15, 2015 Uber Ola Cabs Taxi For Sure Meru Cabs Megacabs Easy Cabs Uber led the buzz with 10.8K mentions followed by OLA with 9.5K mentions, Taxi For Sure 3K mentions, Meru 0.8K mentions, Mega Cabs 0.1K mentions. EasyCabs has the least social media buzz with only double digit mentions. Uber cabs leads the share of voice at 44% followed by Ola cabs 10.8K MENTIONS OF Uber 9.5K MENTIONS OF OLA Cabs #AccessToArmin contest by OLA Cabs Social media buzz trend of radio taxi service providers, Source: Simplify360 Share of voice of radio taxi service providers, Source: Simplify360 Ola cabs has the second highest buzz in the industry thanks to the Twitter hashtag campaign #AccessToArmin SHARE OF VOICE
  6. 6. Majority of the buzz for cab industry on social media is from Twitter Networks %ge share Twitter 86.4% Facebook 12.2% Others 1.4% • Uber has the largest fan base on Facebook. This may be due to its international presence. Fan size of Uber is 380 times that of Easy Cabs • Ola is the most followed radio taxi service provider on Twitter • Twitter forms the largest source of conversations in the industry. Comparison of Twitter followers Comparison of Facebook fans Online buzz sources in the industry
  7. 7. Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130 Address
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