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Ways to get
the best out of
content
marketing
Image Source: en.wikipedia.org,
Lets start with
What is Content Marketing?
“It is creating and sharing valuable content
(Media) in order to gain and retai...
People do content marketing
because…
Instead of bombarding
customers with your Ads
Why not share something useful?
Content marketing costs
62% less than
traditional marketing
It doesn’t even cost
that much
- www.demandmetric.com
It’s an effective
marketing tool for
B2B Companies
91% of B2B marketers use content
marketing - www.demandmetric.com
Image...
Customers are likely to
trust you more when you
try to win them over by
sharing valuable and
useful content
82% of consume...
Right!
I know!
So not only does your product and
service have to be of value
Now,
The way you market and sell also has
to ...
Useful
Inspiring
Funny
Educative
Interesting
Like maybe you could be
Image Source: https://www.iconfinder.com/tmthymllr, https://www.iconfinder.com/webalys, www.creativebloq.com , www.newmiam...
1. Make your content relevant to your
business
Content marketing doesn’t mean you can write about anything just to get
peo...
2. Your customers should
find your content useful
• No one wants to know about your business unless you give
them somethin...
Expedia is an online travel website that books airline tickets, holiday packages etc.
Instead of writing
about their websi...
Linking an important day
with travel-thus bringing in
traffic on Earth day
Linking food and
travel and mentioning
their br...
3.Read a lot, take your time and do
it right
Quality is key if you want to be
taken seriously.
Any topic and any question ...
On Quora, the most popular answers to questions are either
the most well researched,
insightful or
different.
Image Source...
Puts up the poster of
the actual campaign
Information from
various sources
Supplements answer
with facts and figures
Examp...
Describes what went
wrong with campaign
and shares images of
the protest
And then how Pepsi
Reacted
And finally how the
en...
The post was
more than
700 words
And it was the most
upvoted answer
(9.8K times)
Or if you can, just be witty
Image Source: www.oscarwildeinamerica.org
3. Don’t always do the blog
There are so many ways to share content. Share different types of content in
different formats...
For the shorter,
sweeter stuff
Images/
Posters
Videos
4. Engage on Social Media
Build a community
around you
Like, share, link and
comment on others
posts
Respond to comments
T...
How to make
content
interesting
Try something Like…
Crazy Facts: By Uber
Uber has a website, Instagram,
Facebook and twitter account just for
relaying unusual and interesting...
Fun and Funny:
Posters by Zomato
Zomatoisanonlinerestaurantsearchengine
Boring vs Catchy Blog Titles:
By GE
GE builds new wind
turbines that function
during slow winds
Edison’s ‘monster
doll’ wa...
If you can, target the ultimate
Google had an entire movie on it called The Internship,
starring Owen Wilson and Vince Vau...
5. Don’t forget SEO
Follow the
trends
Include the
keywords
Image Source: https://www.iconfinder.com/thehoth
6. Use a monitoring tool
To know…
Know
your
engagem
ent level,
shares,
clicks and
likes
The kind
of posts
that are
most
po...
Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise soluti...
THANK YOU
CONNECT WITH US
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6 Ways to Get the Best Out of Content Marketing

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Content Marketing is one of the most important and convenient way of marketing about your brand in today's date. Your audience wants to stay informed and what better way than sharing valuable content.

Social Media, being the center of most conversations, it has turned out to be a way of disseminating information as well. Take a look at the deck above to understand the various ways of doing content marketing the right way.

Published in: Marketing
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6 Ways to Get the Best Out of Content Marketing

  1. 1. Ways to get the best out of content marketing Image Source: en.wikipedia.org,
  2. 2. Lets start with What is Content Marketing? “It is creating and sharing valuable content (Media) in order to gain and retain customers”
  3. 3. People do content marketing because… Instead of bombarding customers with your Ads Why not share something useful?
  4. 4. Content marketing costs 62% less than traditional marketing It doesn’t even cost that much - www.demandmetric.com
  5. 5. It’s an effective marketing tool for B2B Companies 91% of B2B marketers use content marketing - www.demandmetric.com Image Source: https://www.iconfinder.com/vectorgraphit
  6. 6. Customers are likely to trust you more when you try to win them over by sharing valuable and useful content 82% of consumers feel more positive about a company after reading custom content - www.demandmetric.com Image Source: http://google.com/design/, https://www.iconfinder.com/tammychew
  7. 7. Right! I know! So not only does your product and service have to be of value Now, The way you market and sell also has to have ‘value’
  8. 8. Useful Inspiring Funny Educative Interesting
  9. 9. Like maybe you could be
  10. 10. Image Source: https://www.iconfinder.com/tmthymllr, https://www.iconfinder.com/webalys, www.creativebloq.com , www.newmiamiblog.com
  11. 11. 1. Make your content relevant to your business Content marketing doesn’t mean you can write about anything just to get people to view your page. Write around your business without directly talking about how you are the best. That would just be advertising.
  12. 12. 2. Your customers should find your content useful • No one wants to know about your business unless you give them something. • Do some research and find out what sort of questions are being asked by customers in your domain and what is the information that they seek. • Try to find a way to link your business with different areas of interest that customer may have. • This way you can gain new customers from various fields Image Source: www.thebugoutbagguide.com
  13. 13. Expedia is an online travel website that books airline tickets, holiday packages etc. Instead of writing about their website and the tours and packages they provide, expedia offers useful tips and information on various travel destinations, food, culture etc. Through this post expedia is reaching out to Star Wars fans, thus targeting a whole new segment
  14. 14. Linking an important day with travel-thus bringing in traffic on Earth day Linking food and travel and mentioning their brand An unusual take on travel through a taxi drivers eye A more direct post by mentioning the company name
  15. 15. 3.Read a lot, take your time and do it right Quality is key if you want to be taken seriously. Any topic and any question can be answered in a hundred different ways. If you give the best information, you will be noticed.
  16. 16. On Quora, the most popular answers to questions are either the most well researched, insightful or different. Image Source: https://www.iconfinder.com/paomedia, https://www.iconfinder.com/Enesdal Learn from
  17. 17. Puts up the poster of the actual campaign Information from various sources Supplements answer with facts and figures Example : Answer
  18. 18. Describes what went wrong with campaign and shares images of the protest And then how Pepsi Reacted And finally how the entire fiasco ended Continued…
  19. 19. The post was more than 700 words And it was the most upvoted answer (9.8K times)
  20. 20. Or if you can, just be witty Image Source: www.oscarwildeinamerica.org
  21. 21. 3. Don’t always do the blog There are so many ways to share content. Share different types of content in different formats Case studies Slideshares ebooks If you are looking do a more in depth analysis and research on a particular topic then you can probably share your content in these formats
  22. 22. For the shorter, sweeter stuff Images/ Posters Videos
  23. 23. 4. Engage on Social Media Build a community around you Like, share, link and comment on others posts Respond to comments Try to start conversations with other bloggers and influencers Share your content on maximum number of platforms (twitter, Facebook, Linkedin, Tumblr etc.)
  24. 24. How to make content interesting Try something Like…
  25. 25. Crazy Facts: By Uber Uber has a website, Instagram, Facebook and twitter account just for relaying unusual and interesting facts They call it: The most unimportant things you’ll never need to know
  26. 26. Fun and Funny: Posters by Zomato Zomatoisanonlinerestaurantsearchengine
  27. 27. Boring vs Catchy Blog Titles: By GE GE builds new wind turbines that function during slow winds Edison’s ‘monster doll’ was a failure VS. VS. The blog entries by GE are mostly technology related. Yet, their titles are inventive and catch attention
  28. 28. If you can, target the ultimate Google had an entire movie on it called The Internship, starring Owen Wilson and Vince Vaughn
  29. 29. 5. Don’t forget SEO Follow the trends Include the keywords Image Source: https://www.iconfinder.com/thehoth
  30. 30. 6. Use a monitoring tool To know… Know your engagem ent level, shares, clicks and likes The kind of posts that are most popularOn which social media platform does majority of your audience reside? (E.g. Linkedin, Twitter etc.) Who are the influencers in your industry
  31. 31. Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038` Phone : +91 80 40971130 Address
  32. 32. THANK YOU CONNECT WITH US

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