Formic Media Seminar Series:
Social Media Fundamentals
Presented by:
Formic Media, Inc.
www.formicmedia.com/seminars
503-2...
 Around since 1981
 Reaches over 20,000 people around Oregon
 Publishes 100 Best Companies to Work for in Oregon
 Prov...
Upcoming Seminars
 December 8th – WordPress 101
 January 12th – Social Media Privacy Policy
 February 9th – Website Cli...
 Social Media Trends
 Meet the Properties
 Creating Efficiencies
 Tracking Your Efforts
Agenda
Social Media
Benefits of Social Media Marketing
• Gain industry and constituent insights
• Provide affordable customer service
• Create...
Benefits of Social Media Marketing
Small Biz Social Media Trends
• Technology adoption rates in the U.S. have doubled
in the past year from 12% to 24%.
• One...
Small Biz Social Media Trends
Small Biz Social Media Trends
Social Media Marketing Growth
Meet the Properties
Social Media: Categories
Networking
Blogs
Reviews
Media Sharing
Bookmarking
Expert Communities
News
Wiki
Microblogging
Social Media Content Examples
Timely news updates
Demos, tutorials & how-tos
Testimonials & case studies
Special contests ...
Creating Efficiencies
3rd Party Tools: HootSuite
 Spread the Word
 Track & Analyze
 Collaborate with a Team
 Monitor Mentions
 Schedule in ...
3rd Party Tools: Anatomy of HootSuite
Multiple Profiles
Twitter Search
Navigational Menu
Customized Feeds
Type your 140
Tw...
3rd Party Tools: HootSuite
Spread the Word
 Post your message to multiple profiles
simultaneously!
Set access
permissions...
3rd Party Tools: HootSuite
Track & Analyze
 View stats on re-tweets, clicks on links, popular
posts, etc.
3rd Party Tools: HootSuite
Track & Analyze
 Pull in Google Analytics data to monitor site
traffic from social media campa...
3rd Party Tools: HootSuite
Collaborate with a Team
 Add team members to your account and assign
tasks.
3rd Party Tools: HootSuite
Monitor Mentions
 Monitor profile mentions, re-tweets & keywords.
3rd Party Tools: HootSuite
Schedule in Advance
 Out of the office? Schedule tweets in advance to
post to multiple profile...
3rd Party Tools: HootSuite
Customize Feeds, Networks, etc.
 Choose what streams to monitor & what profiles
to post to.
Editorial Calendar
Create a Social Media Schedule
 Designate team members to profiles and tasks.
 Keep scheduled posts/a...
Automation: Twitter & Facebook
Automate Blog Posts on Twitter
 Add your RSS feed URL to have new posts
automatically upda...
Automation: Twitter & Facebook
Networked Blogs on Facebook
 Automate blog posts on Facebook. On Your Page’s Wall
Automation: Twitter & Facebook
 Customize & use Facebook as a News Aggregator.
Tracking Your Efforts
Tracking Your Efforts
 Know what your goals are
 Choose the right metrics to track
 Choose a strategy to meet your goal...
Tracking Your Efforts
Know what your goals are
 Be specific in setting your goals so you know if
you achieve them
 Incre...
Tracking Your Efforts
Choose the right key performance indicators (KPIs)
 Focus on engagement metrics first
 Revenue-rel...
Tracking Your Efforts
Choose the right key performance indicators (KPIs)
 Qualitative vs. Quantitative metrics
Tracking Your Efforts
Choose the right strategy
 Understand the advantages of each channel
 Blogs help establish credibi...
Tracking Your Efforts
Track efforts using a combination of tools
 Google Analytics
 Referral traffic
 Utilize utm track...
Tracking Your Efforts
Track efforts using a combination of tools
 YouTube Insights
 Video views
 Demographics
 Trackur...
Questions?
Contact:
John McPhee
www.formicmedia.com
503-517-9059 x122| johnm@formicmedia.com
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
Formic Media Seminar Series: Social Media Fundamentals
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Formic Media Seminar Series: Social Media Fundamentals

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We all are well aware how much social media has grown over the past several years. Facebook is now reporting over 400 million users, Twitter has said there are 50 million tweets per day, which breaks down to roughly 600 per second; everywhere we look we see social media playing a role in today's society. Maybe it's a TV ad for Best Buy showing Facebook and Twitter icons, or a local restaurant offering a deal to the Mayor on Foursquare. If you're online, you can't escape social media. So, as a business, how are you taking advantage of these tools to help extend your brand and messaging? Attend Formic Media's Free Seminar Series to learn how these tools and platforms can help transcend your business. The Formic team will discuss individual social media sites, tools, SEO benefits and more.

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Formic Media Seminar Series: Social Media Fundamentals

  1. 1. Formic Media Seminar Series: Social Media Fundamentals Presented by: Formic Media, Inc. www.formicmedia.com/seminars 503-260-6700| kent@formicmedia.com
  2. 2.  Around since 1981  Reaches over 20,000 people around Oregon  Publishes 100 Best Companies to Work for in Oregon  Provides readers with insight into  News, features & analysis from around Oregon  Newest innovations from all sectors  Interviews with CEOs on how to succeed  Get Your Free Subscription  Use code FORMIC Oregon Business
  3. 3. Upcoming Seminars  December 8th – WordPress 101  January 12th – Social Media Privacy Policy  February 9th – Website Clinic
  4. 4.  Social Media Trends  Meet the Properties  Creating Efficiencies  Tracking Your Efforts Agenda
  5. 5. Social Media
  6. 6. Benefits of Social Media Marketing • Gain industry and constituent insights • Provide affordable customer service • Create or extend brand awareness • Build community & thought leadership • Generate measurable top line revenue
  7. 7. Benefits of Social Media Marketing
  8. 8. Small Biz Social Media Trends • Technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. • One in five small business owners are integrating social media into their business processes • 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.
  9. 9. Small Biz Social Media Trends
  10. 10. Small Biz Social Media Trends
  11. 11. Social Media Marketing Growth
  12. 12. Meet the Properties
  13. 13. Social Media: Categories Networking Blogs Reviews Media Sharing Bookmarking Expert Communities News Wiki Microblogging
  14. 14. Social Media Content Examples Timely news updates Demos, tutorials & how-tos Testimonials & case studies Special contests & promotion Expert content
  15. 15. Creating Efficiencies
  16. 16. 3rd Party Tools: HootSuite  Spread the Word  Track & Analyze  Collaborate with a Team  Monitor Mentions  Schedule in Advance  Customize Feeds, Networks, etc.
  17. 17. 3rd Party Tools: Anatomy of HootSuite Multiple Profiles Twitter Search Navigational Menu Customized Feeds Type your 140 Tweet & Send
  18. 18. 3rd Party Tools: HootSuite Spread the Word  Post your message to multiple profiles simultaneously! Set access permissions and send posts to multiple social networks in one click.
  19. 19. 3rd Party Tools: HootSuite Track & Analyze  View stats on re-tweets, clicks on links, popular posts, etc.
  20. 20. 3rd Party Tools: HootSuite Track & Analyze  Pull in Google Analytics data to monitor site traffic from social media campaigns & other mediums.
  21. 21. 3rd Party Tools: HootSuite Collaborate with a Team  Add team members to your account and assign tasks.
  22. 22. 3rd Party Tools: HootSuite Monitor Mentions  Monitor profile mentions, re-tweets & keywords.
  23. 23. 3rd Party Tools: HootSuite Schedule in Advance  Out of the office? Schedule tweets in advance to post to multiple profiles.
  24. 24. 3rd Party Tools: HootSuite Customize Feeds, Networks, etc.  Choose what streams to monitor & what profiles to post to.
  25. 25. Editorial Calendar Create a Social Media Schedule  Designate team members to profiles and tasks.  Keep scheduled posts/activities consistent & engage regularly with your audience .
  26. 26. Automation: Twitter & Facebook Automate Blog Posts on Twitter  Add your RSS feed URL to have new posts automatically update on Twitter.
  27. 27. Automation: Twitter & Facebook Networked Blogs on Facebook  Automate blog posts on Facebook. On Your Page’s Wall
  28. 28. Automation: Twitter & Facebook  Customize & use Facebook as a News Aggregator.
  29. 29. Tracking Your Efforts
  30. 30. Tracking Your Efforts  Know what your goals are  Choose the right metrics to track  Choose a strategy to meet your goals  Track your efforts via tools
  31. 31. Tracking Your Efforts Know what your goals are  Be specific in setting your goals so you know if you achieve them  Increase website visitors by x%  Drive 100 additional newsletter subscriptions per month  Achieve 50 beta signups for new product
  32. 32. Tracking Your Efforts Choose the right key performance indicators (KPIs)  Focus on engagement metrics first  Revenue-related metrics should come second Conversions Conversion Rate Revenue Return on Investment Interactions Daily Active Users Fans/Followers Comments @Replies
  33. 33. Tracking Your Efforts Choose the right key performance indicators (KPIs)  Qualitative vs. Quantitative metrics
  34. 34. Tracking Your Efforts Choose the right strategy  Understand the advantages of each channel  Blogs help establish credibility  Facebook can increase awareness of brand  Twitter can connect you with influencers  Rely on a combination of channels  Utilize multiple channels to achieve goals  Measure & modify
  35. 35. Tracking Your Efforts Track efforts using a combination of tools  Google Analytics  Referral traffic  Utilize utm tracking strings  HootSuite (or bit.ly)  Clicks on links you have tweeted  See most popular tweets  Facebook Insights  Fan interactions (likes, comments)  Demographics http://www.examplesite.com/?utm_source=twitter&utm_medium =social%2Bmedia&utm_campaign=product-promo
  36. 36. Tracking Your Efforts Track efforts using a combination of tools  YouTube Insights  Video views  Demographics  Trackur  SM2  BackTweets  Twazzup  Twitter Search
  37. 37. Questions? Contact: John McPhee www.formicmedia.com 503-517-9059 x122| johnm@formicmedia.com

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