The document describes an upcoming seminar from Formic Media on social media fundamentals. The seminar agenda includes discussing social media trends, popular social media properties, creating efficiencies using tools like HootSuite, and tracking social media efforts. The benefits of social media marketing for businesses are also summarized, such as gaining insights, providing customer service, and generating revenue.

1. Formic Media Seminar Series:
Social Media Fundamentals
Presented by:
Formic Media, Inc.
www.formicmedia.com/seminars
503-260-6700| kent@formicmedia.com

2.  Around since 1981
 Reaches over 20,000 people around Oregon
 Publishes 100 Best Companies to Work for in Oregon
 Provides readers with insight into
 News, features & analysis from around Oregon
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Oregon Business

3. Upcoming Seminars
 December 8th – WordPress 101
 January 12th – Social Media Privacy Policy
 February 9th – Website Clinic

4.  Social Media Trends
 Meet the Properties
 Creating Efficiencies
 Tracking Your Efforts
Agenda

5. Social Media

6. Benefits of Social Media Marketing
• Gain industry and constituent insights
• Provide affordable customer service
• Create or extend brand awareness
• Build community & thought leadership
• Generate measurable top line revenue

7. Benefits of Social Media Marketing

8. Small Biz Social Media Trends
• Technology adoption rates in the U.S. have doubled
in the past year from 12% to 24%.
• One in five small business owners are integrating
social media into their business processes
• 45% of surveyed respondents even believe their
social media initiatives will pay off financially in
12 months or less.

9. Small Biz Social Media Trends

10. Small Biz Social Media Trends

11. Social Media Marketing Growth

12. Meet the Properties

13. Social Media: Categories
Networking
Blogs
Reviews
Media Sharing
Bookmarking
Expert Communities
News
Wiki
Microblogging

14. Social Media Content Examples
Timely news updates
Demos, tutorials & how-tos
Testimonials & case studies
Special contests & promotion
Expert content

29. Creating Efficiencies

30. 3rd Party Tools: HootSuite
 Spread the Word
 Track & Analyze
 Collaborate with a Team
 Monitor Mentions
 Schedule in Advance
 Customize Feeds, Networks, etc.

31. 3rd Party Tools: Anatomy of HootSuite
Multiple Profiles
Twitter Search
Navigational Menu
Customized Feeds
Type your 140
Tweet & Send

32. 3rd Party Tools: HootSuite
Spread the Word
 Post your message to multiple profiles
simultaneously!
Set access
permissions and
send posts to
multiple social
networks in one
click.

33. 3rd Party Tools: HootSuite
Track & Analyze
 View stats on re-tweets, clicks on links, popular
posts, etc.

34. 3rd Party Tools: HootSuite
Track & Analyze
 Pull in Google Analytics data to monitor site
traffic from social media campaigns & other
mediums.

35. 3rd Party Tools: HootSuite
Collaborate with a Team
 Add team members to your account and assign
tasks.

36. 3rd Party Tools: HootSuite
Monitor Mentions
 Monitor profile mentions, re-tweets & keywords.

37. 3rd Party Tools: HootSuite
Schedule in Advance
 Out of the office? Schedule tweets in advance to
post to multiple profiles.

38. 3rd Party Tools: HootSuite
Customize Feeds, Networks, etc.
 Choose what streams to monitor & what profiles
to post to.

39. Editorial Calendar
Create a Social Media Schedule
 Designate team members to profiles and tasks.
 Keep scheduled posts/activities consistent &
engage regularly with your audience .

40. Automation: Twitter & Facebook
Automate Blog Posts on Twitter
 Add your RSS feed URL to have new posts
automatically update on Twitter.

41. Automation: Twitter & Facebook
Networked Blogs on Facebook
 Automate blog posts on Facebook. On Your Page’s Wall

42. Automation: Twitter & Facebook
 Customize & use Facebook as a News Aggregator.

43. Tracking Your Efforts

44. Tracking Your Efforts
 Know what your goals are
 Choose the right metrics to track
 Choose a strategy to meet your goals
 Track your efforts via tools

45. Tracking Your Efforts
Know what your goals are
 Be specific in setting your goals so you know if
you achieve them
 Increase website visitors by x%
 Drive 100 additional newsletter subscriptions
per month
 Achieve 50 beta signups for new product

46. Tracking Your Efforts
Choose the right key performance indicators (KPIs)
 Focus on engagement metrics first
 Revenue-related metrics should come second
Conversions
Conversion Rate
Revenue
Return on Investment
Interactions
Daily Active Users
Fans/Followers
Comments
@Replies

47. Tracking Your Efforts
Choose the right key performance indicators (KPIs)
 Qualitative vs. Quantitative metrics

48. Tracking Your Efforts
Choose the right strategy
 Understand the advantages of each channel
 Blogs help establish credibility
 Facebook can increase awareness of brand
 Twitter can connect you with influencers
 Rely on a combination of channels
 Utilize multiple channels to achieve goals
 Measure & modify

49. Tracking Your Efforts
Track efforts using a combination of tools
 Google Analytics
 Referral traffic
 Utilize utm tracking strings
 HootSuite (or bit.ly)
 Clicks on links you have tweeted
 See most popular tweets
 Facebook Insights
 Fan interactions (likes, comments)
 Demographics
http://www.examplesite.com/?utm_source=twitter&utm_medium
=social%2Bmedia&utm_campaign=product-promo

50. Tracking Your Efforts
Track efforts using a combination of tools
 YouTube Insights
 Video views
 Demographics
 Trackur
 SM2
 BackTweets
 Twazzup
 Twitter Search

51. Questions?
Contact:
John McPhee
www.formicmedia.com
503-517-9059 x122| johnm@formicmedia.com