1. FOUR FIVE SECONDS - RIHANNA.
Track name: Four five seconds.
Album Name: Anti
Artist Name: Rihanna
Genre: Soul Pop/Folk Pop
Release date: January 24, 2015
Writer and Produced by: West, McCartney, Mike dean , Dave
long streth and Noah Goldstein with an additional writing from
Kirby Lauryen, Ty dola sign, Dallas Austin and Elon Rutberg.
Record Label: Roc Nation
Type of Video: Performance Based
Length: 3:08
Director: Inez and Vinoodh
2. CONCEPT:
This is a performance based Music Video as
Rihanna and Kanye west are seen lipsync-ing
and performing with the lyrics throughout the
video.
Rihanna has been shown as a sad girl, who is at
the same time crying.
The whole video is Black and White and there is
no such narrative and storyline in the video.
Both of them are wearing Denim shirts and
jeans.
They are in a direct eye contact with the camera.
Their expressions are very emotional and serious
as no humor has been seen in the music video.
There is a white back ground throughout the
music video.
3. Rihanna is lipsyncing and performing with the
beat of the song.
She looks fed up from people taking her for
granted as the lyrics and her expressions are
totally related : “I think I've had enough, I might
get a little drunk.
I say what's on my mind, I might do a little time
Cause all of my kindness, is taken for
weakness”
4. Her expressions of being fed up has been
shown when she rolls her eyes up.
Paul McCartney has shown playing a guitar
throughout the video. He is facing his back in
the beginning of the shot and slowly faces
towards the camera.
5. As the male singing part of the song comes,
the video shows Kanye West in a full zoomed
shot
He is directly looking in the camera.
6. He is lip syncing with actions with hands
which shows how aggressive and serious he
is which will make audience to get engaged
with this look by him.
He is performing with the beat as shown
below:
7. White background has been shown
throughout the video and its black and white
video.
Full shots have also been taken.
8. This look given by her with the eyes and her
expressions here personifies her in a
sexually attractive way according to Laura
Mulvey’s theory.
9. Many jump cuts have been shown in the
music videos.
And the scene suddenly changes and jumps to
another scene.
10. She has been shown as crying which indicates
how sad she is which creates a sense of
sadness in her.
Extreme closeups of her face has been shown
as well.
11. She is in a very light/plain glossy eye make
up which gives her a really plain look
according to her outfit and character shown
in the music video.
12. Both of them Rihanna and Kanye West are
wearing Denim shirts.
Both of them are wearing Timberland boots.
