Analysis

1. FOUR FIVE SECONDS - RIHANNA.
Track name: Four five seconds.
Album Name: Anti
Artist Name: Rihanna
Genre: Soul Pop/Folk Pop
Release date: January 24, 2015
Writer and Produced by: West, McCartney, Mike dean , Dave
long streth and Noah Goldstein with an additional writing from
Kirby Lauryen, Ty dola sign, Dallas Austin and Elon Rutberg.
Record Label: Roc Nation
Type of Video: Performance Based
Length: 3:08
Director: Inez and Vinoodh

2.  CONCEPT:
 This is a performance based Music Video as Rihanna
and Kanye west are seen lipsync-ing and moving
along with the lyrics throughout the video.
 Rihanna has been shown as a sad girl, who is at the
same time crying.
 The whole video is Black and White and there is no
such narrative and storyline in the video.
 Both of them are wearing Denim Material shirts and
pants.
 They are in a direct eye contact with the camera as
they are acting.
 Their expressions are very emotional and serious as
no humor has been seen in the music video.
 There is a white back ground throughout the music
video.

3.  Rihanna is lipsyncing moving along with the
beat of the song.
 She is seen as she is fed up from people
taking her for granted as the lyrics and her
expressions are totally related : “I think I've
had enough, I might get a little drunk.
I say what's on my mind, I might do a little time
Cause all of my kindness, is taken for
weakness”

4.  Her expressions of being fed up and her attitude
has been shown when she rolls her eyes.
 Paul McCartney has shown playing a guitar
throughout the video. He is facing his back in
the beginning of the shot and slowly faces
towards the camera.

5.  As the male singing part of the song comes, the
video shows Kanye West in a full zoomed shot
 He is directly eye contacting with the camera as
well.

6.  He is lip syncing with actions with hands
which shows how aggressive and serious he
is which will make audience to get engaged
with this look by him.
 He is dancing along with the beat.

7.  White background has been shown
throughout the video and its black and white
video.
 Full shots have also been taken.

8.  This look given by her with the eyes and her
expressions here personifies her in a
sexually attractive way according to Laura
Mulvey’s theory.

9.  Many jump cuts have been shown in the
music videos.
And the scene suddenly changes and jumps to
another scene.

10.  She has been shown as crying which indicates
how sad she is which creates a sense of
sadness in her.
 Extreme closeups of her look has been shown
as well.

11.  She is in a very light make up and a glossy
eye make up which gives her a really plain
look according to her outfit and character
shown in the music video.

12.  Both of them Rihanna and Kanye West are
wearing Denim material shirts.
 Both of them are wearing Timberland boots.