Rihanna's "Four Five Seconds" music video features a straightforward performance-based concept with Rihanna and Kanye West lip syncing and acting out the lyrics. Shot in black and white, it depicts Rihanna as a sad girl who is seen crying at times to convey feelings of being fed up and taken for granted. Paul McCartney also makes an appearance playing guitar. Through closeups and direct eye contact with the camera, Rihanna and West emotionally deliver their parts of the song while dressed casually in denim shirts and Timberland boots against a plain white background.

1. FOUR FIVE SECONDS - RIHANNA.
Track name: Four five seconds.
Album Name: Anti
Artist Name: Rihanna
Genre: Soul Pop/Folk Pop
Release date: January 24, 2015
Writer and Produced by: West, McCartney, Mike dean , Dave
long streth and Noah Goldstein with an additional writing from
Kirby Lauryen, Ty dola sign, Dallas Austin and Elon Rutberg.
Record Label: Roc Nation
Type of Video: Performance Based
Length: 3:08
Director: Inez and Vinoodh

2.  CONCEPT:
 This is a performance based Music Video as Rihanna
and Kanye west are seen lipsync-ing and moving
along with the lyrics throughout the video.
 Rihanna has been shown as a sad girl, who is at the
same time crying.
 The whole video is Black and White and there is no
such narrative and storyline in the video.
 Both of them are wearing Denim Material shirts and
pants.
 They are in a direct eye contact with the camera as
they are acting.
 Their expressions are very emotional and serious as
no humor has been seen in the music video.
 There is a white back ground throughout the music
video.

3.  Rihanna is lipsyncing moving along with the
beat of the song.
 She is seen as she is fed up from people
taking her for granted as the lyrics and her
expressions are totally related : “I think I've
had enough, I might get a little drunk.
I say what's on my mind, I might do a little time
Cause all of my kindness, is taken for
weakness”

4.  Her expressions of being fed up and her attitude
has been shown when she rolls her eyes.
 Paul McCartney has shown playing a guitar
throughout the video. He is facing his back in
the beginning of the shot and slowly faces
towards the camera.

5.  As the male singing part of the song comes, the
video shows Kanye West in a full zoomed shot
 He is directly eye contacting with the camera as
well.

6.  He is lip syncing with actions with hands
which shows how aggressive and serious he
is which will make audience to get engaged
with this look by him.
 He is dancing along with the beat.

7.  White background has been shown
throughout the video and its black and white
video.
 Full shots have also been taken.

8.  This look given by her with the eyes and her
expressions here personifies her in a
sexually attractive way according to Laura
Mulvey’s theory.

9.  Many jump cuts have been shown in the
music videos.
And the scene suddenly changes and jumps to
another scene.

10.  She has been shown as crying which indicates
how sad she is which creates a sense of
sadness in her.
 Extreme closeups of her look has been shown
as well.

11.  She is in a very light make up and a glossy
eye make up which gives her a really plain
look according to her outfit and character
shown in the music video.

12.  Both of them Rihanna and Kanye West are
wearing Denim material shirts.
 Both of them are wearing Timberland boots.