...

1. Q2: HOW DO THE
ELEMENTS OF YOUR
PRODUCT WORK
TOGETHER TO CREATE A
SENSE OF BRANDING?

2. BRANDING:
• Branding is a marketing strategy that involves creating a
different and unique name and image to establish an interest for
the consumers/customers. In order to promote our music video
which created a sense of branding, we made an official website
of our album and a Digipak.
Before creating a website for our band and a Digipak we did a
complete research and an analysis, especially the one which had
the same genre like ours and also the different genres. We
collected a lot of information and with the help of Photoshop and
wix.com we were able to create a front cover, CD and back cover
of a digipak.

3. This is our digipak front cover and for this we wrote our band's name
keeping in mind the goal of making and hoping our band to get famous and
audience will also known and be aware of the band name this way.
We wrote the album's name on the front cover as well. According to our
research, almost every other band had title of the album written on the
front. Our album's name is Love & Desire which is in Pink color.
The color of “falling fast” (our band) is in 2 colors, white and green. The
color green is our key color for both the digipak and our website that we
made. The color green will also be visible on the CD. FAST is written in
block letters while Falling is written in white color but in small letters which
makes the CD look really appealing.
The dupatta shown in the CD is the one the girl's wore on her wedding
day(what every girl wears on her dead on her wedding day according to the
culture) which gives audience an idea that the album must be about some
wedding, as the cover page is the best way for seeking audience attention.
The more the cover is appealing, the more will be the sales of it.

4. We have again mentioned the name of the album
as well as the name of the Band, song list and a
logo of our recording company.
Having mentioned the name of our Band and
Album name will be a plus point for the fame of
our Band's name and will make people known to
the name.
The same color schemes and font has been
used for the band's and album's name. The
Record label, and song list is in white color on
black CD which makes it look really decent and
makes the text visible and quite readable.

5. WEBSITE:
The link to our Website is:
http://fallingfast.wix.com/band#!band/c1rsg
Our website consists of 6 pages. The audience will
get a lot of information about the band from our
website as it has all relevant details mentioned. A star
image is developed as we have our band's picture on
every page.
We have Home, Band, Media, Music, Tour and Contact options on our
Website.

6. The band's name is written the same way as it is on
everything related to our product, Falling written in
white and Fast written in Block letters in a very
catchy font.
Our website has a detailed band introduction and details about all the band
members with their beautiful pictures and their information is also
mentioned which can be informative for fans who didn't know about the
age, names and information of the band members.

7. The main colors we used for the texts in our website are Green, white and black.
The screenshot above shows the tour dates and venue along with our band
picture. Contact details have been also mentioned along with bookings.
The Album tracks are mentioned on the
website using the same color scheme,
as well as band's pictures to create a
sense of "branding"

8. • The three media products we came up with are CD, DIgipak and a
Website which is shows that Cross media convergence takes place as
All three media products are inter-linked and have been used to cross-
promote each other.