Media Coursework

1. The colour scheme features the red
and blue one both the text and
artists so as to signify their
respective colours whilst presenting
the digipak with some continuity.
This inclusion of our record label’s logo
allowed us to portray the independent
background of the group which helps to
reinforce the identity we wanted to give
them with of being independent artists
breaking through to mainstream music.
The font size for the name of the group was
made to be smaller than the name of the album
so that we could imply to the audience that the
name is more important due to Alignment being
already established to a degree albeit only
slightly on an independent scale.
We also used a yellow background
because we believed it presented
connotations of our genre which is
RnB with African influences. This is
a result of the yellow being a de-
saturated shade to signify the rustic
roots of our music genre.
The artists are also wearing
plain white t-shirts. This is
because white can be
considered to not really
represent anything in
particular. It was suitable from
our perspective as it meant
that we could show them as
ordinary people in order to
help our audience relate.

2. We featured the institutional information
on the back of the album so that we could
maintain a professional aesthetic to the
digipak. This also included the extended
version of the record label logo so that the
audience would fully understand the look
of the label in relation to the group and its
independent status.
The yellow background was retained
to act as a continuation from the
front cover to the back cover since it
was a simple convention of digipaks
to follow.
Since there isn’t anything
else significant on the back
we thought that the track
titles needed to be simple
in order to stand out from
the background. Also since
it doesn’t directly relate to
one or both of the artists
we kept it black instead of
red of blue.

3. The font used for the inner sleeve was
different to that of the outer of the
album due to the original font being to
overpowering initially. Therefore we
decided to use something more subtle in
order not to detract from the
background image which is an extended
version of the front cover. We also
thought including the lyrics to the title
track would be effective seeing as this is
a convention of some digipaks that have
been produced.
The second inner sleeve
features the other half the
front image as well as the
casing for the CD. This is all we
felt was required because most
digipaks have a conventional
and simple disc casing.
For the spine we again followed the convention
of most digipaks as well as other types of media
like DVDs and video games. This was by having
the name of the album as well as the record
label as they are who produced it.