BUSINESS PLAN ABOUT CAFE

1. THE BEAN PALACE
love at first sip Made by group no 7
Shweta Rani
Moulik Saha
Harsh Jaiswal
Mampi Biswas
Akash jaiswal

2. • Our mission is to will provide a friendly, comfortable
atmosphere where the customers can receive quality
food, drinks, and service at a reasonable price.
• Our café will offer a variety of choices to the customers.
Cappuccinos, smoothies, regular coffee, soft drinks, and
tea of all sorts will be available.
• The café will also serve daily-style breakfast sandwiches
with the freshest ingredients, muffins, cinnamon rolls,
coffee cake, and other tasty treats.
• Coffee Spot Café will be open from 7 :00 A.M. to 9 P.M.
Mission & vision

3. Goals and Strategies
• Short-term goal: Use the quality of our service and
advertising to soon become well-known .
• Long-term goal: Expand the business to other locations.
• Strategy: Work hard to have the best-tasting coffee,
treats, and service in town and surrounding areas.
• Our main mission are as follows:
 Have a great coffee selection.
 Efficient and superior customer service.
 Because customer satisfaction is our Prime
objective.
 Employee welfare, participation and training are
equally important to our success.

4. SWOT AnalysisSWOT Analysis
• Strengths: Reasonable prices, wide variety of coffee
and drinks, a lot of home-made treats
• Weaknesses: Turn down in the economy, start-up
costs, new business, no reputation currently in
present market.
• Opportunities: Job opportunities for the many
unemployed , catering
• Threats: CCDs, McDonalds, and other local restaurants

5. Intellectual PropertyIntellectual Property
The Management
 One restaurant manager.
 Cook according to need and demand.
 One supply chain and inventory manager.
 Waiters according to the number of tables.

6. Location & Company Start-upLocation & Company Start-up
• The location of my business will be Dalhousie
• Because it is a hill station .
• Great tourist place
• A space has to be rented of in an appropriate location .
• Our start-up costs are mostly expensed equipment,
furniture, painting, reconstruction rent, start-up labor,
and legal and consulting costs associated with opening
our restaurant.

7. Structure Of Restaurant
• Reading space: Restaurant will contain book shelfs for those
who love to read while having a sip of coffee.
• Leisure space: Also for those who want some relaxation can
enjoy in our lounge which will be separate from the main
outlet , their they can watch tv, browse internet, can have a
gaming experience in PS4.
• Mini Conference room: Restaurant will also contain mini
meeting room for business executives for having meetings.
Coffee and snacks would be provided to them at discounted
rates.

8. Business Model Canvas
KEY PATNERS
NESCAFE
JULIAN BOOK STORE
AMUL
SONY
VIDEOCON
NESCAFE
AN BOOK STORES
AMUL
SONY
VIDEOCON
PAYTM
KEY ACTIVITIES
COFFEE SERVING
BOOKS
SNACKS SERVING
COFFEE FEEDING
BOOK FEEDING
SNACKS FEEDINGS
KEY RESOURCES
INFRASTRUCTURE
MANPOWER
CAPITAL
VALUE
PROPOSITION
SPACE FOR
RELAXATION
BUISNESS
MEETINGS
CUSTOMER
RELATIONSHIP
STUDENT AND
BUSINESS
EXECUTIVE
ND BUSINESS
EXEEWFWGCUTIVE
S
CHANNELS
ONLINE
ADS ON TV
EEONLINE
ADS ON TV
CUSTOMER SEGMENTS
STUDENTS
BUSINESS EXECUTIVES
OLD AGE
COUPLES
STUDENTS
BUSINESS EXECUTIVES
OLSD AGE PEOPLE
COUPLES
COST STRUCTURE
INFRASTRUCTURE
GAMING EQUIPMENTS
ADS
COFFEE MACHINE
BOOKS
ADS
REVENUE STREAMS
COFFEE
BOOKINGS
SNACKS
MEMBERSHIP
THE BUSINESS MODEL

9. Market AnalysisMarket Analysis
• Target Market: My target market will be to anyone who
enjoys coffee, but I will mainly target people age 18 and
older, both male and female, and who are of the working
class.
• Competition: My major competitors would be any other
coffee shop which is located on dalhouise. People may also
be brand loyal to their coffee.
• Market Trends: Coffee is the drink of choice for many
people across the world. Every morning millions of people
rely on their morning fix to get going for the day.

10. Marketing Strategy
• I will do as much as I can to get my business name
known throughout Dalhousie. I plan to make flyers
to put on cars that have my business name, logo,
and address on them. It will also list the day of
opening and will state that if you bring the flyer in
through the first week of opening you can get 20%
off any drink of any size. I will also have two
coupons in the local newspaper for 100 rupee off
any purchase. I will have reasonable prices, but
they will not be too high or too low.

11. Management summaryManagement summary
• Owner(restaurant manager)Owner(restaurant manager)
• Operations manager.Operations manager.
• Finance manager.Finance manager.
• Marketing manager.Marketing manager.
• Supply manager.Supply manager.
• Legal advisor..Legal advisor..
• Inventory manager.Inventory manager.
• Cashier cum receptionist.Cashier cum receptionist.

12. Products
Espresso Drinks
•Americano
•Breve
•Cappuccino
•Latte
•Mocha
•Macchiato
Coffees
•Daily Brew-Reg./Decaf.
•Organic French Roast
•World Tour Blend
Other Drinks
•Hot Chocolate
•Hot Tea
•Chai Tea Latte
•Kid’s Hot Cocoa
•Fountain Drinks
•Juice
•White and Chocolate
Milk

13. Products Continued
Bakery
•Croissants
•Bagels
•Assorted Brownies and cookies
•Pie and Cakes by the slice
•Muffins
•Cinnamon Rolls
•Breakfast Sandwiches
•Scones
Smoothies
•Fruit
•Blended Ice Coffee Drinks
Iced Drinks
•Coffee
•Jumpin’ Java
•Iced Tea

14. Supporting Documents/Sources
• My facts came from the National Coffee
Association
• I also received some ideas for my pricing and
products from Starbucks.
• All pictures of my products came from
google.com/images