4. About of our Business
A coffee shop is a kind of restaurant that sells coffee & tea.
→ Our Vision:
• To be a leading integrated coffee shop service group in country by delivering consistent
quality product and excellent customer focused service.
• To sell coffee in a fast, friendly environment that appeals to pride conscious health
minded consumers.
→ Our Mission:
• Attaining best in class productivity and efficiency.
• Building our brand also.
• Reinventing the business continuously through technology and innovation.
• Reinforcing “The new way coffee shop” by living our values every day.
8. • Target Market:
My target market will be to anyone who enjoys coffee, but I will mainly
target people age 18 and older, both male and female, and who are of the
working class. The total population of Connersville is 15,411, and the number of
males and females are about the same. There are 11,813 residents over the
age of 18.
• Competition:
My major competitors would be Prantho`s Coffee which is located on
Central Avenue in Amberkhana. One of the strengths of Prantho`s Coffee
would be that they serve coffee and cakes. They have also been in
Connersville since 2016 and they are well known. People may also be brand loyal
to their coffee.
11. 2. Market promotion:
•Posters: Posters can help us attract attention of customer in an
unconscious state while are travelling on road or walking. Pamphlets, flyers
put inside newspaper or supplied at door step can be of great help.
•Advertisement: Local Newspaper advertisement would help in raising
awareness as well as credulity of the coffee-shop, as Newspaper are being
read by mass population and is also trusted upon the facts portrayed by
newspaper.
• Online Advertising: Photo and video promotion on Facebook and YouTube
can give extra mileage to viral marketing.
13. HRM is defined as the process of managing employees in a company and
it can be involved hiring, firing, training and motivating employees. An
example of human resource management is the way in which a company
hires new employees and trains those new workers.
Management:
I.Manager has to work full time from opening hours to closing hours.
II.Creative Coffee Artists have to work 6hours each of them.
III.Waiters have to work 6hours each of them in 2 groups.
Position Members Salary (Each members) Working Hour
Manager 1 10000tk 12hrs
Creative Coffee Artists 2 6000tk 6hrs
Waiters 8 4500tk 6hrs
15. •Our mission is to will provide a friendly, comfortable
atmosphere where the customers can receive quality food,
drinks, and service at a reasonable price.
•Our café will offer a variety of choices to the
customers. Cappuccinos, espressos, regular coffee, soft-
drinks, and tea of all sorts will be available.
• Coffee Spot Café will be open from 8:00 A.M. to 10:00
P.M. 7 Days in a Week.
20. Partnership and investment :
We have four partners and from the beginning of our business to till
now we take all the decisions together. Each of the partners invests
2 lakh taka and our total investment was 8 lakh taka.
The basic purposes of financial projections are:
• Establish the profit potential of the business, given reasonable assumptions
• Determine how much capital the company needs and how it will be used
• Demonstrate the business can generate the cash to operate and re-pay loans
21. Financial Statement Amount: We started our business by investing 8 Lakh
Taka.
1.Fixed Cost:
Security: 300000 Tk
Decoration: 150000 Tk
Equipment: 150000 Tk
Total Fixed Cost: 600000 Tk
2. Variable Cost:
House Rent:1*8000 = 8000 Tk
Waiters: 8*4500 = 36000 Tk
Manager:1*10000 = 10000 Tk
Cre. Coffee Art.: 2*6000 = 12000 Tk
Raw material = 30000 Tk
Electricity bill: 2000*1 = 2000 Tk
Wifi bill: 2000*1 = 2000 Tk
Total cost = 100000 Tk (per month)
22. 3. Financial condition of our business: We have calculated a calculation
of 6 months of our business. First two months we don’t get any profit but next month we
Break-even point our cost and profit. Day by day we increased our sales and we get
profit from our business. We are hopeful that the profit will be increased more and
more in future.
Financial condition of first six months
Months Sales Total Cost Profit
1st 100*30*30=90000 100000 (10000)
2nd 120*30*30=108000 105000 (7000)
3rd 130*30*30=117000 110000 0
4th 150*30*30=135000 120000 15000
5th 200*30*30=180000 150000 30000
6th 200*30*30=180000 150000 30000
Notes: We assumed we have 100 cup of coffee on an average on daily basis for first month and it
will increase next every month. We set our profit 30 taka on every cup of coffee and it will increase
every year.
23. Conclusion:
We planned and started our business with a lot of expectation. Our business
is running now. For a successful planning, we are getting profit from our business.
Though it is small but we are hopeful that our sell and profit will be increased more
in future. From the experience of our business we can say, for a successful
business, planning is very important.
