Fast Food Industry

1. WE ARE ATOMIC
WE are going to present a Presentation about our Fast Food Industry which called:

2. Presenting By
NAME & ID DESIGNATION SHARE
Amjad Hossain: (0920722030) Managing Director 30%
SM Marzia Nasrin: (1320150030) Account Manager 10%
Sumaiya Ahsan: (1411160030) Deputy Managing Director (HRM) 15%
Saidul Islam: (1420762030) Procurement Manager 10%
Tahmina Darain: (1410979630) Deputy Managing Director (SALE) 15%
Samrat Alam: (1420678030) Deputy Managing Director (Marketing) 20%

3. we are going to introduce a Fast Food company which called
‘Hungry Bites’. Located at Bashundhara R/A. Our food items are
mixed with Bengali, Indian and Italian foods. There will be a
Friendly and comfortable environment for all types of customer.
Introduction

4. Rationale of this Brand
We basically select this name just because we believe that our food quality
and food OUT LOOK will be too much attractive which will makes you
hunger.

5. Mission & Vision
Mission
Our main mission is to be the one of the successful outlets in Bashundhara R/A
by providing best quality food.
Vision
“First taste is best and ensuring always same taste”

6. Purpose and Objectives:
• To establish a presence as a successful local fast food outlets in
Bashundhara Area.
• To make Hungry Bites a destination spot for students and service
holders.
• To expand into a number of outlets by year Five, and established
new outlets in neighboring area, such as Baridhara, Banani,
Uttara and Dhanmandi.
• Provide Home Delivery Service in near Future.

7. Financing Method Total Cash Percentage From
THROUGH HOLDERS 5400000 45%
THROUGH BANK 6600000 55%
Land Rent cost 2000000
Sales Promotion Total 2000000
Building Construction Cost 1500000
Decoration & Furnishing 1500000
Raw Materials Delivery Van 300000
Online Cost 700000
Security Money 2000000
TOTAL
Financing
Our total Budget Will be 1,20,00000 taka

9. Market segmentation
We are targeting Demographic consumer segmentation. Basically generation (Y,
Z) our main target customer. So our price will be in RANGE because that guys
basically have sufficient pocket money.

10. Targeting Strategy
We are going to use Micro Marketing strategy. Because it’s a Location
based marketing and we target the Local customers.
LOCATION BASED LOCAC CUSTOMERS

11. Value Proposition
Settling our value proposition strategy by considering our
competitors.
• American Burger
• CP
• Shawrma House
• FFC
• Meat Lovers
• Jamuna Future Park food court
• Cafeteria NSU/IUB
• Candy Floss
Attack our competitor’s by introducing a brand offering comparable
quality at a lower price.

13. our core product is to settle customer’s hunger and thirst.
For this reason, we segment our core food items in 3 sections like:
1. Unique Food Items
2. Prototype Food Items
3. Green Food Items
Core Product

14. Actual Product
Brand name: Hungry bites
Features: We are including world’s different types of fast food in our restaurant for giving
customers variety of choices .For e.g. Italian Pizzas, Chinese Momo , American Burger, Arabian
shawarma , Belgian Waffles , French Fries and grilled sandwiches.
We also have national items i.e. Bangladeshi fast food items, such as : Fuchka, Doi Fuchka,
Chotpoti, Faluda, Singara, Samosa etc.

15. Actual Product
Quality level :
Keeping fresh food, wearing gloves, donating food to orphanage.
Design:
we have designed our product’s size from small to medium size.
Packaging:
We package our food in a flashy and vibrant colour packet so that it will be
helpful for promoting our brand name since we are including our brand logo on
it.

16. Delivery and credit:
We will deliver our goods through Motor bikes. Also we will use pick-up vans to deliver in bulk
quantity. We will allow cash sales only.
Product support:
• We train our employees to treat customers as their own family members.
• Happy and dedicated employees make customers happy too so , we ensure that our
employees are happy.
• We have planned to survey our customers periodically .
• Playing area for school students .Wi-Fi facilities for our university students.
Augmented Product

17. Branding strategy
Brand positioning:
Tasty ,healthy and at a affordable price.
By eating our fast food customers can taste world’s variety of fast food at a reasonable
price and at one place .Also we are offering internet facilities, playing area , discounts for
North South university’s students , happy hour, free home delivery etc. Therefore , all
these are our products benefits.
We promise to give all these benefits, features and services honestly.
Brand name : “Hungry Bites”
Its easy to pronounce , recognize and remember.
Brand sponsorship: Our brand is in the category of Manufacturer’s brand.
We fall under Multiband .

18. Managing brands:
We will put great care into managing the touch points that customers
come to know our brand through
Attractive Advertisement
Word of mouth
Online Advertisement

19.  Tandoori Chicken.
 Kabab items.
 Various juice items.
 French Cheese Soufflé
 Cabbage Rice Roll,
 Roshogolla Cheese Cakes
Future Product

21. Price-New product pricing strategy
Market penetration pricing
• The pricing objectives depend on many factors including production cost,
existence of economic scale, barriers to entry, product differentiation and
the firm resources.
• Customers are price sensitive and the quantity demanded will increase
significantly as price decline.
• There is a threat of impending competition.
• The product is of the nature of something that can gain mass appeal fairly
quickly.
• We want to spread our brand name and our food quality.
• Under pure competition market, we are targeting specific customer groups.

22. Factors affecting the price decision:
Internal factors:
Product Cost
Marketing objectives.
Marketing mix strategy
Product life cycle
Organizational
considerations
External factors:
Nature of the market &
demand
Competition
Economic conditions
Government
Social concerns
Channel members

24. Place
Company Locations and Facilities
Hungry Bites locations will range in size from 1000 square feet and will
seat from around 40 guests.
Our target place is Block-B, Bashundhara R/A.

25. Place
• Number of Channel:
• Targeted direct marketing channel: We will sell our product directly
to the consumer.
talk about our offers directly
 to experiment with new markets, test new products and collect
information
build personal connections
direct feedback

26. Inventory Management
Packaging Materials
“Global Induction”
Mohammadpur
Fish, Chicken and
Vegetables
Spark international
Trade
Bangla motor
Other Raw
Materials
Bashundhara Local
Bazars

27. Transportation
We will add a delivery van for caring our raw materials from market to our Industry
We Shall Add Online Home Delivery with 3-4 motor bikes
I collect
Best Raw
Materials

29. Promotion
We basically segmented our target Customers/audience according to the PLC curve.
Introduction Stage:
Students (generation Y-Z)
Service Holders
Growth Stage :
Families (generation X)
Permanent Customers (True
Friends)
Maturity Stage:
All types of people (except
lower class)

30. Sales Promotion / Advertisement
Before Breakeven Point
For Personal Purpose 50%= 500000
For Non Personal Purpose 30%= 300000
After Breakeven Point
For Personal Purpose 50%= 500000
For Non Personal Purpose 70%= 700000
Assign Volunteers
Billboards, leaflets, posters, colour festoons.
Only extend out based on areas.
A micro bus with our logo, Massive
Billboards, Online Adds, Celebrity
advertisement, Discount offer.

31. Sales Promotion / Advertisement

32. For Much Better Customer Relationship:
 Facebook Pages: Hungry Bites ( https://www.facebook.com/pages/Hungry-Bites/1054468707915492?fref=ts&ref=br_tf )
 WEBSITE- will be open soon
Now you can post or add your perception here…

33. Promotion Message
Your Satisfaction is our Authentic Asset. We believe in Provide Best
Quality food with real taste for gather your positive FEEDBACK.
Rocket Service: (After Breakeven Point)
ONLINE DELEVERY system - Now you can order our food from your home and we will insure you
that you would get your food within 30-35 minutes.
Here I
come…
…..

34. Conclusion
This is a short term business plan. We tried to provide our best in here but if our
customer will give us positive feed back then HUNGRY BITES will provide them a
HOMELY ATMOSPHERE. Just take a visit in HUNGRY BITES be sure that we are not
going to Dissatisfy you. That’s a Promise..!