Final presentation of Dakota Brimeyer, Nathan Cederberg, Devon Olson, and Zachary Marra

1. The Fantastic 4!
Dakota Brimeyer
Devon Olson
Nate Cederberg
Zachary Marra

2. “Singularity 2045”
● 7 shirts sold
● Sales: $135.18
● Profit: $0 (-$5.00 if you count the $ spent on advertising)
“My Busted Bracket 2015”
● Bought 36 shirts at $7.54/shirt, sold them for $15/shirt
● Sales: (36 *$15)=$540
● Profit: ($540-$286.37)=$253.63
Total
● Sales: ($135.18+$540)=$675.18
● Profit: $253.63
Sales and Profit

3. Marshawn Lynch Quote:
● Funny Quote Fans
● Seattle Seahawk fans, NFL fans
March Madness Shirts:
● Friends and Family in Devon’s March Madness Pools.
Singularity Shirts:
● Fans of Singularity
● Tech Enthusiasts
Customers

4. Our t-shirt designs
“I’m just here so
I won’t get fined”
Marshawn Lynch Quote

5. Our t-shirt designs
Customizable
Busted Bracket
Shirts.

6. Our t-shirt designs
The singularity is near

7. ● Asking family and friends to buy.
● Zac got only 7 people to support the singularity t-shirt.
● First we had to sell people on the idea of the singularity.
● The Singularity t-shirt did not pierce the intended market.
● With time running out, Devon pivoted with “Busted Bracket”
shirts.
● Took on the risk of buying extra shirts, but it paid off.
How did we sell?

8. The Facebook Advert Fail:
● We spent $5 on a facebook advertisement at $0.28 per click.
● Total outreach was 1,358 people.
● Of those people, 18 people (1.3 %) clicked!
● Unfortunately, we made zero sales this way.
Other Challenges:
● Coming up with a design idea.
● Legal issues
● Iterated many times and tried out a few designs.
● Competing against time.
Challenges

9. ● When in doubt, turn to friends and family.
● Time is not on your side.
● A few customers that love a product are more useful than a million that
only like the product.
● Facebook ads are a great MVP test.
● If you like a product it does not mean everyone else will.
● Risk=Reward
● Should’ve had multiple carts from the beginning.
● Price is an important factor to consider especially if you are selling to poor
college students.
Lessons Learned

10. fin