Maggie Sullivan, Julia Schmitt

1. The High Fives
T-Shirt Journey
Bianca Ricker, Maggie Sullivan, Marta Wangard, Lauren Richards, and Julia Schmitt

2. Sales
● 31 total shirts
● $673.06 sales
● $299.34 profit

3. Client
● Arrowhead Youth Hockey Association
● 14 different levels of hockey teams
located in Hartland, WI
● Looking for a shirt geared at the family members
● All profits going back to Association
http://arrowheadyouthhockey.com/index.php

4. Product
● Long sleeve adult dry-fit
● Short sleeve adult dry-fit
● Short sleeve youth cotton tee

5. Marketing Plan
● Partnership with marketing manager
● Email blasts to Arrowhead
Youth Hockey Team
● Attempted Facebook post

6. Difficulties
● Communication issues with
marketing director
o Led to:
 Difficulty spreading the word about our shirts
 Team getting frustrated
 Fewer sales than anticipated
● Communication issues
with Steve
o Mistakes on the design
o Pricing errors
● Multiple shirts

7. Lessons Learned
● Being persistent is key
● Take the initiative
● Be great communicators
● Use 1 primary communicator
● Delegate the work
● Understand that your project
isn’t a priority for everyone

8. Questions?