This is a case study for https://heroicclub.com/ describing the process of identifying our target marketing. To view the entire case study connect and message me at https://www.linkedin.com/in/hiredavidkraus/.

1. Case Study

2. Heroic Club
Heroic Club was started with an the intentions to sell apparel to super hero fans.
Based on the initial research, we found only 2 competitors who were doing exceptionally well.

3. As competition was low we started selling the DC Comic merchandise by signing with an official licensed
vendor.
After testing for a few weeks the results are as follows:
• The designs were outdated.
• We have minimal designs to promote.
• Unable to print and launch any new designs ideas for the official license issue.

4. We performed additional research and found that the Veterans t-shirt and merchandise niche has a huge market and we can
make a difference by donating $5 for each shirt sold to the Wounded Warriors Project.
In addition we retained creative control with all unique designs created in-house rather than through licensing.

5. We ran Facebook ads targeting veterans and patriotic Americans but were not able to reach the correct
audience who are actively looking for the designs which we are selling. Even after performing surveys, we
found that most people didn’t want to spend $29.95 for a t-shirt for themselves.

6. As we were unable to reach out to our actual audience, we have implemented Starving Audience Framework.
We have done in-depth research through the proprietary Starving Audience Framework with the following conclusions:
• The audience which we want to target is the gift market.
• They are spending money to buy gifts for their husband, dad, friend and family.
• They are actually looking for a unique designs with a simple statement that expresses their true beliefs.
• The reason for buying the gifts are because they want recognition, compliments and a conversion starter.
This framework helped us to identify a buying intent audience with their language, interest, demographics, psychographics
and the buying patterns. Now we are able to clearly describe the persona with whom we are actually want to reach out.

7. The Starving Audience Frameworik

9. - Wives who are buying for their husbands.
- Products with unique quotes and designs
which can convey your feelings to your
loved ones.
- Helping to suggest unique gift ideas for
Husband.
- Yes. Recognition for her husband as a
service. men / veteran is must and show her
love and care
- Yes, gift is always a ongoing trend.
- Yes, market is growing and wife's are
searching to anniversary gift, birthday gift,
veterans day gift, father's day gift, Christmas
day gift and so on.
- Yes, I can solve it better & faster with
unique designs and quotes. (Not necessarily
cheaper)
- Yes, all the clothing & apparel are unique
in design and quotes.
- Approx. 21.66M (As per Facebook
Audience Insight)
- Yes, by generating more sales.
- Yes, running a monthly membership club.
- Yes because of the unique design and
meaningful quotes.
- Very competitive. Lots of people are selling
gift products Online.
- Top 8 Gifts Veterans Will Actually Love ||
Military Gift Ideas || Army husband gift
- With specific interest group we can target
each segment on Facebook and Google.
- Facebook, Google, Instagram, Twitter,
YouTube and Pinterest
- Clothing, Home Decor, Movies, Books,
Beauty Products, Gifts, Watches, Jewelry,
Perfumes
- Children buying for their father/ mother
- Products with unique quotes and designs
which can convey your feelings to your
loved ones
- Helping with ideas to get closer with
your parents (Gift Ideas)
- Yes. need to get closer with parents and
showing their love and care for them is
must
- Yes, gift is always a ongoing trend.
- Yes, market is growing and children are
searching to birthday gift, veterans day
gift, father's day gift, mother's day gift
Christmas day gift and so on.
- Yes, I can solve it better & faster with
unique designs and quotes. (Not
necessarily cheaper)
- Yes, all the clothing & apparel are unique
in design and quotes.
Approx. 14M (As per Facebook Audience
Insight)
- Yes, by generating more sales
- Yes, running a monthly membership club.
- Yes because of the unique design and
meaningful quotes.
- Very competitive. Lots of people are
selling gift products Online.
- Official Army Dad Gifts & Accessories ||
Best Gifts for Military Dads || Military dad
gift
- With specific interest group we can
target each segment on Facebook and
Google.
- Facebook, Google, Instagram, Twitter,
YouTube and Pinterest
- Dog Lover, Mobile Accessories, Beauty
Products, Clothing, Food Products
- Friends / Relatives buying gifts.
- Products with unique quotes and designs
which can convey your feelings to your
loved ones.
- Helping in showing your support to your
loved ones
- Yes, showing the support and convey the
feeling is must
- Yes, gift is always a ongoing trend.
- Yes, market is growing and friends /
relatives are searching for birthday gift,
veterans day gift, father's day gift,
mother's day gift Christmas day gift, gift
for father in law and so on.
- Yes, I can solve it better & faster with
unique designs and quotes. (Not
necessarily cheaper)
- Yes, all the clothing & apparel are unique
in design and quotes.
Many thousands interested
- Yes, by generating more sales
- Yes, running a monthly membership
club.
- Yes because of the unique design and
meaningful quotes.
- Very competitive. Lots of people are
selling gift products Online.
- Personalized Gifts For Grandparents ||
18 Great Gifts For Military Families.
- With specific interest group we can target
each segment on Facebook and Google.
- Facebook, Google, Instagram, Twitter,
YouTube and Pinterest
- Medical / Health Products, Book readers,
Kids products, Gift Accessories, Music
Lover, Movie Lover, Beauty Products

10. Avatar of Wife:

11. Avatar of Friends/Relatives:

12. Avatar of Military Children:

13. Persona of Wife:

14. Persona of Friends/Relatives:

15. Persona of Military Children:

17. family and friends of veterans
to give unique personalized gifts to their
loved ones
express their love and care for them compromising their choices
Appreciation and recognition.
Express or convey their love and care.
Unable to find unique and less tacky designs.

19. Choose Your Monthly Box
Create Unique Gifts
Choose What To Gift
No Idea
Select The Exclusive Bundle
New Idea
Not Expecting Customization
Pick The Designs Which
Suites Your Style
Enjoy Customization
Frustrated / Worried
Get It Delivered
Hassle Free
Worried
Excited
Give out something special
to your someone special
No suggestions accepted
Submit Your Design / Image
Give Your Personal Touch
Confused
Select a personalized
product
Impressed / Huzzah
Lack of good choices
Various designs & products
Select gift for your loved
ones
Searching a good gift
Place Your Order
Buying a beautiful gift
Frustrated
Make your friends or
relative feel special by
giving unique gifts
Delighted
A Veteran Gift Box

21. Customized Text here