The group designed and attempted to sell #SaveOurUW t-shirts to raise awareness for keeping the University of Wisconsin affordable and accessible. They sold 7 shirts for $111.93 but did not meet the 12 shirt minimum order so received no profit and had to refund customers. They faced challenges in marketing, promoting, and finalizing sales of the shirts. Key lessons learned included not relying on organizations for help, avoiding politically-focused designs, and focusing on sales conversions.

1. #SaveOurUW T-Shirt
Nick Sheahan, Rocky Liang, Andrew Dickerson and AJ Jordan

2. Sales
Shirts sold: 7
Sales: $111.93
However, the minimum order size was 12 shirts
so the cart did not complete. This resulted in
no profit and customers being refunded.

3. Our Customers
● Politically active
individuals
● Age 18-40
● College students,
graduates, education
advocates
● Located in Wisconsin

4. Design
● Design was created with
the goal of conveying the
message in a simple
manner
● Worked with politically
active individuals to
determine the most used
and recognizable slogans
● Intended to hold a
statewide relevance
rather than just local

5. Sales Process
Tactics: Guerrilla marketing and personally contacting individuals or
organizations.
● Individual sales
● Posters
o In school buildings, around the Capitol, State Street
● Family and friends
● Relevant organizations
o Such as UW Eau Claire College Democrats, UW Madison
College Democrats, ASM, TAA
● Social Media Posts
○ Personal pages, social media event pages, and other
groups
● Outreach to other UW-Schools
○ UW Eau Claire, UW Steven’s Point, UW Marathon County
○ Contacted individuals and organizations

6. Challenges
● Originally tried to design a shirt for Hoofers
o Dragged their feet and eventually declined
to purchase a shirt from us
● Difficult to contact target market
o Used social media and personal contacts
● Converting interest into sales
o Personal sales and small story to
accompany posts
● Finding organizations to help us promote
o Worked with College Democrats

7. Lessons and Advice
● A good design doesn’t guarantee sales
● Don’t trust that organizations will help
● Be careful with current events, they can be
forgotten quickly
● Avoid selling to the college age market or
political market
● Sales conversions are important

8. Questions