Client intakes, web statistics, social profiles (pipl), Facebook open graph. Come talk to me later.
Users have options, multiple points of contact. We have our own experiences. And they change every day.
Personal biases affect how your message is interpreted.What’s important to you, may not be the same to your audience.
KPIs: Links, mentions on twitter, comments on facebook, comments on blog, incoming links, time spent on page, incoming sources
Are You Picking Your Audience?<br />Or is Your Audience Picking You?<br />
Who Am I?<br />My name is Brandon West<br />I am 28<br />Live in California<br />I am college educated<br />I an athlete first, student second, marketer third<br />I ride both mountain and road bikes<br />Don’t like the cold<br />Drink too much coffee<br />Don’t drink enough wine<br />Wonder what sleeping for 8 hours feels like<br />
Who I Am Not<br />I am not married<br />I do not like fast food<br />I am not an attorney<br />I am not good at following rules<br />I am not a fan of Derek Jeter<br />Or the New York Yankees<br />I am not a fan of NASCAR<br />
Evolving Worldviews<br />“A worldview is not who you are. It’s what you believe. It’s your biases. A worldview is not forever. It’s what you believe right now.”<br />Seth Godin<br />All Marketers Are Liars<br />
You don’t have control over your message<br />
Making the First Impression<br />Like dating, this is important.<br />Unlike dating, you don’t have control over when this happens<br />
Making the First Impression<br />Your website?<br />Bad press?<br />Good press?<br />Word of mouth from a happy client?<br />The person you annoyed in the grocery store while talking business<br />A charitable event?<br />The courtroom?<br />Your public profile on Facebook, LinkedIn, Avvo, Google Business listings, Yelp…<br />