2. Motivation
• I love to get a new cap everyday.
• But one of the problems is that
• I really want mine
people.
UNIQUE compared to other
• or needed it to be
LIMITED EDITION.
• My idea starts from these.
3. The problem
• Having been lots of caps already, I know
weather which one is
cool or not.
(Of course it depends on personal taste, but there the caps exist
majority of people like in general.)
• But whenever I went to the shop, It is
NOT EASY to find ATTRACTIVE one.
4. So, How to solve ?
• So, I thought that HOW ABOUT
DESIGNING it MYSELF???
• And having COMPETITION it with
other people who really want to show
their ego of caps.
8. Step 4
1
2
The winner got THE PRIZE. 3
4
}
monthly
The designed cap(unique)
Money
participation to last competition
VIP cards(providing higher sale rate)
9. Step 5
The winners from January to December are EVALUATED by
the designers in corporation and customers at the end of the year
And decided who is going to be
the WINNER OF THE YEAR.
10. In the end
The final winner’s designed cap published on market
and
EARN 1% of PROFIT of the item.
11. Epiloge
• When I imagine about ‘playing game’,
• I have sometimes thought that what if there the item
exist that I made in the game.
• It could be happen in the real world like I suggested
in this paper.
• If people customize their caps and see them on the
street, they must be much more loyal to the brand
• And keep spending money on it as long as they can
afford it.