3. 12cm
4cm 5cm
10cm
10cm
8cm
LAYOUT DIMENSIONS - BOOKLETS / HOLDERS
The dotted line is where I will
be folding – the smaller parts
on the side will then fold
underneath the holder and
will be used to stick the
holder to the inside of the
digipak
5. DESIGN - FRONT
The background
image is of the
‘artist’ leaning
against a tree
looking serious/fed
up – this represents
the idea of being
abandoned/mistreat
ed from my chosen
song, but also
follows the themes
of many songs of the
album. It also links to
the returning theme
– in the wood – of
my music video
The artist’s name is in
the same font as the
one used on the
majority of the
website (Anton),
particularly the
header – this links my
products, and
influences corporate
identity within each
product. It has a large,
bold style with a white
colour to make it
stand out from the
dark background
image
The name of the digipak – ‘Lights Out’ – is the same as Ingrid Michaelson’s current album. The font is the
same as the other font used in the website (Museo), as it’s usually better to make the artist’s name
separate from the album title. This is in a black font with white shadow, again to separate it from the title,
but also to give it a creative edge while making sure it is still legible
6. DESIGN - BACK
The album tracklist is
displayed down the
left hand side in a
numbered list, so it’s
easy to identify which
song is playing on the
CD. It’s in the same
font and style as the
album title used on the
front page, which is
also going to be the
main font style used
throughout the
digipak. I chose black
for this as white/grey
was very difficult to
read, but I didn’t want
to introduce a bright
colour as it wouldn’t fit
the digipak’s theme
The image is the same
setting as the image
on the front – but
taken from behind,
instead of in front. I
chose this idea as by
looking at the front,
you think the artist is
just staring at the
camera like a usual
front cover, but this
makes you think a little
bit more and re-
inforces the idea that
the artist has been
abandoned and is left
with her own thoughts
I’m including a barcode on the back of my digipak as this would be
essential if it was to be published – otherwise people wouldn’t be able to
buy physical copies in shops
7. DESIGN - INSIDE FOLD
From my research into digipaks, I realised the majority of inside folds either use a simple
image of the artist or no image at all, so I wanted to replicate this in my own digipak. This
image is one taken from the music video itself, meaning it is linked to my other products,
but it’s also very simple
8. DESIGN - INSIDE LEFT/RIGHT
As the front/back cover as quite busy as they include text, I wanted to keep the inside
covers minimal, whilst also maintaining a level of creativity. I’m using these images of trees
that I took during filming as they represent the nature around my artist in the music video,
and I think they look effective. They are both the same image – just mirrored. The image
will cover the ‘pouch’ section, meaning there wont be a separate design for the inside
cover / pouch.
9. DESIGN - INSIDE CENTRE
Even though I want to keep the digipak simple yet effective, I also wanted to include more
images of the artist as the digipak is supposed to promote them. This is another image taken
during filming, and I thought it was great for the centre as the trees surrounding the artist
start off light around, then gradually get darker - so she really is the ‘centre’ of the image.
10. DESIGN – FOLDING POINTS
The folding points on both the
inside / between the back
cover and inside fold are
simply parts of the image
already on the digipak. This is
because I want the digipak
maintain a look of subtlety, and
if I were to design folding
points that were different and
clearly separate at these points,
it would detract from the
theme / flow of the design
The folding point between the front/back covers
include the same artist’s name / album title as the
front cover, and in the same design (although the
title is white not black). I’ve included this as it’s a
way to easily identify the digipak if it were on a shelf
or CD rack, as you wouldn’t need to look at the front
cover to figure out what it is. The design the same
tree trunk that is in the front and back cover, to keep
the idea of it being only one setting.
11. DESIGN – BOOKLET OUTSIDE
The image I’m using for both the booklets are of leaves on the floor, taken during
filming. Similarly to the rest of my digipak, this is to link to the re-occuring theme of
nature in the music video, and also to keep the digipak simple. I chose this design as
opposed to the design including the artist as I felt it looked more professional
The title of the booklet is placed in the centre, in the same style as the rest of the digipak
– in the font Museo , in bold and with the colour black. The back of the booklet has the
same image, but includes no text
12. DESIGN – BOOKLET INSIDE
For the inside of
the booklets, I
have chosen the
design of having
black text over a
white
background – I
felt that white
text on a black
background was
harder to read
and meant you
had to strain
your eyes a bit
more, so people
would probably
stop reading
halfway through!
The text throughout will be in the Museo font, except for the titles of any section (e.g. a new
song title, group of people to thank) which will be in the font Museo 700, as it makes it more
bold without making it illegible
Within the
booklet, the
inside covers
will be blank,
and the rest of
the pages will
be double
sided – this
ensures less
wastage of
paper and also
produces a
smaller booklet