Here I analyse two digipaks and talk about the appealing aspects of the digipaks, which includes the layout of the digipak, the pictures on the digipak and how it affects the overall layout of the digipak, also the colour theme of the digipaks and etc.

1. CD Cover/digipak analysis
Kabita Nepali

2. What is a digipak?
It is a type of packaging for CDs or DVDs, typically is made out of cardboard with an internal plastic holder for the discs. It can
consist of a gatefold, which is a book style outer binding. They are the first alternatives to the ordinary jewel case, which were
used by major labels to sell the CD to their market. The digipak is more appealing to the audience then the jewel case because
it contains more graphics and pictures, it is also more appealing and sells more then just the disk it self, it can also protect the
Disk more, Some artist also include bonus features in the digipak e.g. pictures, videos, signed cards etc. Also some digipaks are
economically friendly since they can be produced from recycled paper and card.
There are advantages for the industry as well, such as, it allows them to make more money since they can charge more, it has
more flexibility in creativity aspect, it can also gain the attention of the public more since the company can offer digipaks such
as ‘Special editions’ and ‘remastered’ etc., this would make the public want to buy it since there are only limited versions of it,
and most of all it is a large promotional opportunity for the company, because it allows them to advertise more merchandise of
the artist/band and they can also promote other things at the same time so, the audience can see it and it can get them
interested in the company and the artist/ band.
Here is an example of an Jewel case and a Digipak:
Jewel case
Digipak

3. This is a digipak, as you can see the synergy throughout the packaging is that it is red and
while, the colours do not clash over one another nor does it come out strange. The red in
the white, makes the red stand out almost as if trying to connate that this album is suppose
to standout from the other albums, who are plain compared to this one.
The packaging of the album is really simple and doesn’t seem complex. As you can see the
content inside the digipak is a poster and photo cards (bottom right), this makes this
different then a regular jewel package since it has a lot of content inside of it.
We can see that the logo of the album is carried throughout the content too, the poster, this
makes it link in. In the image we can see the group are wearing too, which makes it almost
blend in with the background but, the effect of shadows behind them make it seem like they
are standing out.
Here you can see that the back of the cover, are a list of
Track list. The letters are also in red and white. This links
In with the colour scheme of the digipak. By having some
words red and some white, it makes the it
stand out also, makes it seem different
because it also has the logo of the group
there like the front cover and the content
inside. It makes it all link in with the whole
packaging and makes it astatically appeal
to its target market.

4. The colours used in this digipak are very
calm therefore, at first glance people may
think that it could be associated with
classic music.
The font used aren’t very bold therefore,
giving off the expression of calm and
relaxed and not over the top.
The images used in this digipak are also
very minimal in colour, the main image of
the CD cover, is black and white therefore,
indicating that it wouldn’t be very pop who
use a lot of colours and also indicates that
the music will be very calming and maybe
inspired by old times.
The images do not use very much artificial
lighting, it all looks quite natural, except for
the front cover image which looks like it
was studio taken.
The colour scheme in this digipak is also
very minimal colours, they are very neutral
and earthy.
I think that this suggests that the songs
within the album will be soft pop or classic
type of sound.
In this digipak there is various shots of the
artist, this suggests that there are different
types of songs available that are very
different to one another but similar. This
may attract its target audience since it will
be very appealing and interesting. Also the
consumer would know by getting this
album they could expect diversity but still
has a similarity within it.
There isn’t very much writing or, any bold
massages/ texts, I think makes this digipak
seem more relaxed and casual then if it was
to have bold writing and messy pictures. It
also shows that the genre of music which
this artist plays must be something gentle
yet stands out because that is what the
consumer might decode from this.
The gifts included in the digipak will make it more appealing to the consumer.
I think this because by having things that aren’t usually available in like, jewel
cases, it allows the consumer want to purchase these items in order to feel
closer to the artist or to get more content which is other wise unavailable to
them.
Therefore, for my digipak I would like to include things like posters, photo
cards and other gifts that will be available to the consumer and want to make
them buy it and will be worth their purchase.