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Thoughts on Customer Development

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Thoughts on why you need customer development in your startup.

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Thoughts on Customer Development

  1. 1. Thoughts on CUSTOMER DEVELOPMENT magdalenakron@gmail.com | @MyKron | magdalenakron.com
  2. 2. magdalenakron@gmail.com | @MyKron | magdalenakron.com
  3. 3. What isCUSTOMERDEVELOPMENT? magdalenakron@gmail.com | @MyKron | magdalenakron.com
  4. 4. FIND OUT IF YOUR POTENTIALCUSTOMERS SUFFER FROM APROBLEM BEFORE YOUDECIDE ON THE SOLUTION. magdalenakron@gmail.com | @MyKron | magdalenakron.com
  5. 5. SEARCH EXECUTECustomer Customer Customer CompanyDiscovery Validation Creation Building pivot magdalenakron@gmail.com | @MyKron | magdalenakron.com
  6. 6. “Most startups lack a structured process for testing their business model hypothesis”magdalenakron@gmail.com | @MyKron | magdalenakron.com
  7. 7. 5 thoughts on CUSTOMER DEVELOPMENT magdalenakron@gmail.com | @MyKron | magdalenakron.com
  8. 8. 1. Bringssturcturemagdalenakron@gmail.com | @MyKron | magdalenakron.com
  9. 9. magdalenakron@gmail.com | @MyKron | magdalenakron.com
  10. 10. magdalenakron@gmail.com | @MyKron | magdalenakron.com
  11. 11. 2. Learningby observing magdalenakron@gmail.com | @MyKron | magdalenakron.com
  12. 12. Focus on the realPROBLEMS magdalenakron@gmail.com | @MyKron | magdalenakron.com
  13. 13. 3. The AHAsolution magdalenakron@gmail.com | @MyKron | magdalenakron.com
  14. 14. PROBLEM-SOLUTION FITmagdalenakron@gmail.com | @MyKron | magdalenakron.com
  15. 15. 4. Numbers anduser cases magdalenakron@gmail.com | @MyKron | magdalenakron.com
  16. 16. Sales and Marketing resourcesmagdalenakron@gmail.com | @MyKron | magdalenakron.com
  17. 17. 5. Being thehero magdalenakron@gmail.com | @MyKron | magdalenakron.com
  18. 18. magdalenakron@gmail.com | @MyKron | magdalenakron.com
  19. 19. SEARCH EXECUTECustomer Customer Customer CompanyDiscovery Validation Creation Building pivot magdalenakron@gmail.com | @MyKron | magdalenakron.com
  20. 20. Steve Blank Eric Reis Brant Cooper magdalenakron@gmail.com | @MyKron | magdalenakron.com
  21. 21. Thank you for listening! Questions?magdalenakron@gmail.com | @MyKron | magdalenakron.com

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