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How to Be a Better Blogger | Social Media Strategies Summit 2015
JUSTIN SEELEYStaff Author, Design, lynda.com / LinkedIn
• twitter.com/justinseeley
• facebook.com/seeleyfb
• youtube.com/thejustinseeley
• linkedin.com/in/justinseeley
• justinseeley.com
Do you blog?
Why should I blog?
Blogs = Content = Value = Trust = Conversion
If you’re a business, blogging is an opportunity
to showcase yourself as a thought leader
If you’re a person, blogging is a way to
showcase your personality and connect with
your audience in more meaningful ways
Blogs ≠ Articles
How to Be a Better Blogger | Social Media Strategies Summit 2015
Viewership is up!
mobile is leading the way
77%of internet users read blogs
IgniteSpot
46%of people read blogs more than 1x daily
eMarketer | CopyBlogger | Orbit Media
61%of U.S. consumers have made a purchase based on a blog post
IgniteSpot
67%more leads are generated by companies w/ active blogs
IgniteSpot
31%more bloggers today than there were 3yrs ago
eMarketer | CopyBlogger | Orbit Media
80%of daily blog visits are from new readers
eMarketer | CopyBlogger | Orbit Media
70%learn about a company through content, not ads
eMarketer | CopyBlogger | Orbit Media
23%of internet time is spent on blogs and social networks
IgniteSpot
434%Sites w/ blogs have 434% more indexed pages
IgniteSpot
The key to blogging success…
Passion Presence People
Passion
People can smell bullsh*t
You should focus on content that you
care about, and things that excite you.
Steve Jobs could make even the most
mundane detail seem like the greatest
thing he’d ever seen. He had passion.
Don’t oversell
Don’t be fake
Don’t compromise your integrity
You’re able to add value and expertise on
things that matter to your readers/industry
Personal experiences help create a better
connection between you and your customers
How do I find my passion?
PRESENCE
The Blogging Ecosystem is Growing
Where should you be blogging?
Everywhere
They’re Everywhere
Should I just reuse content?
Every platform is unique, and so is it’s audience
Final destinations
Thought provoking / opinions
B2B and industry-related material
Short-form content / visuals
Content Strategy
Ideation is your friend
How to Be a Better Blogger | Social Media Strategies Summit 2015
Inspiration is everywhere, so take notes
Once you have a list… start writing
My process…
How to Be a Better Blogger | Social Media Strategies Summit 2015
✓ What kind of people hangout on this website?
✓ What time are they most active?
✓ What’s the best way to grab their attention?
✓ How long will I be able to keep their attention?
✓ What’s the ultimate goal of this blog post?
Questions you should be asking
Research your competition
Create an editorial calendar
Make your schedule realistic, and stick to it
PEOPLE
Build a community
around your content
CONTENT
You need to care about your audience
If you don’t care, you won’t convert
Conversation is the easiest way to reach someone
How do I start the conversation?

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