SlideShare a Scribd company logo
1 of 14
1
SWOT
ANALYSIS
NEED
ASSESSMENT
TOOL
Reeden Paul T. Aclan
Jelly De Gracia
Life Justine L. Ebora
Ser August Perpetua
Ericka Mae Silva
2
SWOT Analysis
SWOT stands for Strengths, Weaknesses,
Opportunities, and Threats, and so a SWOT
Analysis is a technique for assessing these
four aspects of your business.
The SWOT analysis has been used in
community work as a tool to identify
positive and negative factors within
organizations, communities, and the
broader society that promote or inhibit
successful implementation of social
services and social change efforts.
3
SWOT Analysis
It is used as a preliminary resource,
assessing strengths, weaknesses,
opportunities, and threats in a
community served by a nonprofit or
community organization.
SWOT analysis is a part of the planning,
it will not provide a strategic plan if used
by itself, but a SWOT list can becomes a
series of recommendations.
Strengths and weaknesses (internal
factors within an organization)
Opportunities and threats (external
factors stemming from community or
societal forces)
4
STRENGTHS
Strengths are the qualities that enable us to
accomplish the organization’s mission.
These are the basis on which continued
success can be made and
continued/sustained.
Strengths can be either tangible or
intangible.
These are what you are well-versed in or
what you have expertise in, the traits and
qualities your employees possess
(individually and as a team) and the distinct
features that give your organization its
consistency.
5
STRENGTHS
Strengths are the beneficial aspects of the
organization or the capabilities of an
organization, which includes human
competencies, process capabilities,
financial resources, products and services,
customer goodwill and brand loyalty.
Examples of organizational strengths are
huge financial resources, broad product
line, no debt, committed employees, etc.
Strengths are attributes or
characteristics within the organization
that are considered to be important to
the execution and ultimate success of
the project.
6
WEAKNESSES
Weaknesses are the qualities that prevent
us from accomplishing our mission and
achieving our full potential. These
weaknesses deteriorate influences on the
organizational success and growth.
Weaknesses are the factors which do not
meet the standards we feel they should
meet.
Weaknesses in an organization may be
depreciating machinery, insufficient
research and development facilities, narrow
product range, poor decision-making, etc.
7
WEAKNESSES
Weaknesses are controllable. They must be
minimized and eliminated. For instance - to
overcome obsolete machinery, new
machinery can be purchased.
Other examples of organizational
weaknesses are huge debts, high employee
turnover, complex decision making
process, narrow product range, large
wastage of raw materials, etc.
Weaknesses have to do with internal factors
that could prevent the achievement of a
successful result to the project.
8
OPPORTUNITIES
Opportunities are presented by the
environment within which our organization
operates.
Opportunities can come inform of:
Best prospects
Competitive advantage
Good match with what we have to offer.
9
THREATS
Threats arise when conditions in external
environment jeopardize the reliability
and profitability of the organization’s
business.
They compound the vulnerability when
they relate to the weaknesses.
Threats are uncontrollable. When a threat
comes, the stability and survival can be
at stake.
10
11
12
ADVANTAGES
a. It is a source of information for strategic
planning.
b. Builds organization’s strengths.
c. Reverse its weaknesses.
d. Maximize its response to opportunities.
e. Overcome organization’s threats.
f. It helps in identifying core
competencies of the firm.
g. It helps in setting of objectives for
strategic planning.
h. It helps in knowing past, present and
future so that by using past and current
data, future plans can be chalked out.
SWOT Analysis is instrumental in strategy
formulation and selection.
It is a strong tool, but it involves a great
subjective element.
It is best when used as a guide, and not as
a prescription.
SWOT Analysis helps in strategic planning
in following manner
13
LIMITATION
SWOT Analysis is not free from its
limitations. It may cause organizations to
view circumstances as very simple
because of which the organizations
might overlook certain key strategic
contact which may occur.
Moreover, categorizing aspects as
strengths, weaknesses, opportunities
and threats might be very subjective as
there is great degree of uncertainty in
market.
There are certain limitations of SWOT
Analysis which are not in control of
management. These include Internal
limitations may include
a. Insufficient research and
development facilities;
b. Faulty products due to poor quality
control;
c. Poor industrial relations;
d. Lack of skilled and efficient labour;
etc
14
Reference
https://www.mindtools.com/pages/article/ne
wTMC_05.htm
http://journalijiar.com/uploads/2014-10-
02_231409_710.pdf
https://en.wikipedia.org/wiki/SWOT_analysis
#Limitations_and_alternatives

More Related Content

What's hot

APPROACHES TO LEADERSHIP
APPROACHES TO LEADERSHIPAPPROACHES TO LEADERSHIP
APPROACHES TO LEADERSHIPBrooke Heidt
 
Problems with Organizational Development Organizational Change and Developme...
Problems with Organizational Development  Organizational Change and Developme...Problems with Organizational Development  Organizational Change and Developme...
Problems with Organizational Development Organizational Change and Developme...manumelwin
 
Personal swot analysis 1
Personal swot analysis 1Personal swot analysis 1
Personal swot analysis 1sharpwrp
 
Personal swot analysis
Personal swot analysisPersonal swot analysis
Personal swot analysisNgN Menakan
 
ADVANCED STRATEGIC MANAGEMENT ASSIGNMENT 1
ADVANCED STRATEGIC MANAGEMENT ASSIGNMENT 1ADVANCED STRATEGIC MANAGEMENT ASSIGNMENT 1
ADVANCED STRATEGIC MANAGEMENT ASSIGNMENT 1Nikolas Giampelis, MBA
 
Chapter 3: Performance Planning
Chapter 3: Performance PlanningChapter 3: Performance Planning
Chapter 3: Performance PlanningHRM751
 
Presentation on job design
Presentation on job designPresentation on job design
Presentation on job designSANDEEP KUMAR
 
2. competency based hrm
2. competency based hrm2. competency based hrm
2. competency based hrmBima Hermastho
 
Competency mapping
Competency mappingCompetency mapping
Competency mappingruchidalal
 
Training and talent management in HRM
Training and talent management in HRMTraining and talent management in HRM
Training and talent management in HRMMithilesh Trivedi
 

What's hot (20)

APPROACHES TO LEADERSHIP
APPROACHES TO LEADERSHIPAPPROACHES TO LEADERSHIP
APPROACHES TO LEADERSHIP
 
Problems with Organizational Development Organizational Change and Developme...
Problems with Organizational Development  Organizational Change and Developme...Problems with Organizational Development  Organizational Change and Developme...
Problems with Organizational Development Organizational Change and Developme...
 
Personal swot analysis 1
Personal swot analysis 1Personal swot analysis 1
Personal swot analysis 1
 
Personal swot analysis
Personal swot analysisPersonal swot analysis
Personal swot analysis
 
ADVANCED STRATEGIC MANAGEMENT ASSIGNMENT 1
ADVANCED STRATEGIC MANAGEMENT ASSIGNMENT 1ADVANCED STRATEGIC MANAGEMENT ASSIGNMENT 1
ADVANCED STRATEGIC MANAGEMENT ASSIGNMENT 1
 
Chapter 3: Performance Planning
Chapter 3: Performance PlanningChapter 3: Performance Planning
Chapter 3: Performance Planning
 
Presentation on job design
Presentation on job designPresentation on job design
Presentation on job design
 
2. competency based hrm
2. competency based hrm2. competency based hrm
2. competency based hrm
 
competency
competencycompetency
competency
 
Competency mapping
Competency mappingCompetency mapping
Competency mapping
 
Manpower Planning
Manpower PlanningManpower Planning
Manpower Planning
 
Training and talent management in HRM
Training and talent management in HRMTraining and talent management in HRM
Training and talent management in HRM
 
HR Audit
HR AuditHR Audit
HR Audit
 
Goals setting and career plan design
Goals setting and career plan design Goals setting and career plan design
Goals setting and career plan design
 
Competency Modelling
Competency ModellingCompetency Modelling
Competency Modelling
 
Performance indices
Performance indicesPerformance indices
Performance indices
 
Human resource management training
Human resource management trainingHuman resource management training
Human resource management training
 
Job analysis
Job analysisJob analysis
Job analysis
 
Top 12 performance appraisal methods
Top 12 performance appraisal methodsTop 12 performance appraisal methods
Top 12 performance appraisal methods
 
Self analysis
Self analysisSelf analysis
Self analysis
 

Similar to SWOT Analysis

Advantages of swot analysis
Advantages of swot analysisAdvantages of swot analysis
Advantages of swot analysisDhivya S Dhvi
 
Anamika Ranjan-PD Task2 lo 1
Anamika Ranjan-PD Task2 lo 1Anamika Ranjan-PD Task2 lo 1
Anamika Ranjan-PD Task2 lo 1Anamika Abhishek
 
Swot analysis- Why is it important?
Swot analysis- Why is it important?Swot analysis- Why is it important?
Swot analysis- Why is it important?Brainware University
 
Strategic Planning by SWOT Analysis-.pptx
Strategic Planning by SWOT Analysis-.pptxStrategic Planning by SWOT Analysis-.pptx
Strategic Planning by SWOT Analysis-.pptxZulfiquer Ahmed Amin
 
Swot analysis formulation
Swot analysis formulationSwot analysis formulation
Swot analysis formulationDr. Pinki Insan
 
Swot analysis tushar
Swot analysis tusharSwot analysis tushar
Swot analysis tusharTussharKumar5
 
Business application
Business applicationBusiness application
Business applicationjosephcuerdo2
 
SWOT AnalysisHCS499 Version 42University of Phoenix Mater.docx
SWOT AnalysisHCS499 Version 42University of Phoenix Mater.docxSWOT AnalysisHCS499 Version 42University of Phoenix Mater.docx
SWOT AnalysisHCS499 Version 42University of Phoenix Mater.docxmabelf3
 
SWOT-Analysis (2).pptx
SWOT-Analysis (2).pptxSWOT-Analysis (2).pptx
SWOT-Analysis (2).pptxJanSabiniarz2
 
SWOT AnalysisA situation analysis is often referred to by the ac.docx
SWOT AnalysisA situation analysis is often referred to by the ac.docxSWOT AnalysisA situation analysis is often referred to by the ac.docx
SWOT AnalysisA situation analysis is often referred to by the ac.docxmabelf3
 

Similar to SWOT Analysis (20)

Swot Analysis
Swot AnalysisSwot Analysis
Swot Analysis
 
Advantages of swot analysis
Advantages of swot analysisAdvantages of swot analysis
Advantages of swot analysis
 
Anamika Ranjan-PD Task2 lo 1
Anamika Ranjan-PD Task2 lo 1Anamika Ranjan-PD Task2 lo 1
Anamika Ranjan-PD Task2 lo 1
 
Swot analysis
Swot analysisSwot analysis
Swot analysis
 
Swot analysis
Swot analysisSwot analysis
Swot analysis
 
SWOT Analysis in Strategic Management
SWOT Analysis in Strategic ManagementSWOT Analysis in Strategic Management
SWOT Analysis in Strategic Management
 
Swot analysis- Why is it important?
Swot analysis- Why is it important?Swot analysis- Why is it important?
Swot analysis- Why is it important?
 
Strategic Planning by SWOT Analysis-.pptx
Strategic Planning by SWOT Analysis-.pptxStrategic Planning by SWOT Analysis-.pptx
Strategic Planning by SWOT Analysis-.pptx
 
Swot analysis formulation
Swot analysis formulationSwot analysis formulation
Swot analysis formulation
 
Swot analysis tushar
Swot analysis tusharSwot analysis tushar
Swot analysis tushar
 
Swot analysis show
Swot analysis showSwot analysis show
Swot analysis show
 
SWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT Analysis
 
Business application
Business applicationBusiness application
Business application
 
SWOT AnalysisHCS499 Version 42University of Phoenix Mater.docx
SWOT AnalysisHCS499 Version 42University of Phoenix Mater.docxSWOT AnalysisHCS499 Version 42University of Phoenix Mater.docx
SWOT AnalysisHCS499 Version 42University of Phoenix Mater.docx
 
SWOT-Analysis (2).pptx
SWOT-Analysis (2).pptxSWOT-Analysis (2).pptx
SWOT-Analysis (2).pptx
 
SWOT AnalysisA situation analysis is often referred to by the ac.docx
SWOT AnalysisA situation analysis is often referred to by the ac.docxSWOT AnalysisA situation analysis is often referred to by the ac.docx
SWOT AnalysisA situation analysis is often referred to by the ac.docx
 
Swot analysis
Swot analysisSwot analysis
Swot analysis
 
Swot analysis
Swot analysis Swot analysis
Swot analysis
 
swot-analysis
swot-analysisswot-analysis
swot-analysis
 
Swot Analysis
Swot AnalysisSwot Analysis
Swot Analysis
 

Recently uploaded

Boyles law module in the grade 10 science
Boyles law module in the grade 10 scienceBoyles law module in the grade 10 science
Boyles law module in the grade 10 sciencefloriejanemacaya1
 
BIOETHICS IN RECOMBINANT DNA TECHNOLOGY.
BIOETHICS IN RECOMBINANT DNA TECHNOLOGY.BIOETHICS IN RECOMBINANT DNA TECHNOLOGY.
BIOETHICS IN RECOMBINANT DNA TECHNOLOGY.PraveenaKalaiselvan1
 
Biopesticide (2).pptx .This slides helps to know the different types of biop...
Biopesticide (2).pptx  .This slides helps to know the different types of biop...Biopesticide (2).pptx  .This slides helps to know the different types of biop...
Biopesticide (2).pptx .This slides helps to know the different types of biop...RohitNehra6
 
Artificial Intelligence In Microbiology by Dr. Prince C P
Artificial Intelligence In Microbiology by Dr. Prince C PArtificial Intelligence In Microbiology by Dr. Prince C P
Artificial Intelligence In Microbiology by Dr. Prince C PPRINCE C P
 
Call Girls in Munirka Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Munirka Delhi 💯Call Us 🔝8264348440🔝Call Girls in Munirka Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Munirka Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Bentham & Hooker's Classification. along with the merits and demerits of the ...
Bentham & Hooker's Classification. along with the merits and demerits of the ...Bentham & Hooker's Classification. along with the merits and demerits of the ...
Bentham & Hooker's Classification. along with the merits and demerits of the ...Nistarini College, Purulia (W.B) India
 
Recombination DNA Technology (Nucleic Acid Hybridization )
Recombination DNA Technology (Nucleic Acid Hybridization )Recombination DNA Technology (Nucleic Acid Hybridization )
Recombination DNA Technology (Nucleic Acid Hybridization )aarthirajkumar25
 
Dashanga agada a formulation of Agada tantra dealt in 3 Rd year bams agada tanta
Dashanga agada a formulation of Agada tantra dealt in 3 Rd year bams agada tantaDashanga agada a formulation of Agada tantra dealt in 3 Rd year bams agada tanta
Dashanga agada a formulation of Agada tantra dealt in 3 Rd year bams agada tantaPraksha3
 
Recombinant DNA technology( Transgenic plant and animal)
Recombinant DNA technology( Transgenic plant and animal)Recombinant DNA technology( Transgenic plant and animal)
Recombinant DNA technology( Transgenic plant and animal)DHURKADEVIBASKAR
 
Traditional Agroforestry System in India- Shifting Cultivation, Taungya, Home...
Traditional Agroforestry System in India- Shifting Cultivation, Taungya, Home...Traditional Agroforestry System in India- Shifting Cultivation, Taungya, Home...
Traditional Agroforestry System in India- Shifting Cultivation, Taungya, Home...jana861314
 
All-domain Anomaly Resolution Office U.S. Department of Defense (U) Case: “Eg...
All-domain Anomaly Resolution Office U.S. Department of Defense (U) Case: “Eg...All-domain Anomaly Resolution Office U.S. Department of Defense (U) Case: “Eg...
All-domain Anomaly Resolution Office U.S. Department of Defense (U) Case: “Eg...Sérgio Sacani
 
STERILITY TESTING OF PHARMACEUTICALS ppt by DR.C.P.PRINCE
STERILITY TESTING OF PHARMACEUTICALS ppt by DR.C.P.PRINCESTERILITY TESTING OF PHARMACEUTICALS ppt by DR.C.P.PRINCE
STERILITY TESTING OF PHARMACEUTICALS ppt by DR.C.P.PRINCEPRINCE C P
 
Scheme-of-Work-Science-Stage-4 cambridge science.docx
Scheme-of-Work-Science-Stage-4 cambridge science.docxScheme-of-Work-Science-Stage-4 cambridge science.docx
Scheme-of-Work-Science-Stage-4 cambridge science.docxyaramohamed343013
 
CALL ON ➥8923113531 🔝Call Girls Kesar Bagh Lucknow best Night Fun service 🪡
CALL ON ➥8923113531 🔝Call Girls Kesar Bagh Lucknow best Night Fun service  🪡CALL ON ➥8923113531 🔝Call Girls Kesar Bagh Lucknow best Night Fun service  🪡
CALL ON ➥8923113531 🔝Call Girls Kesar Bagh Lucknow best Night Fun service 🪡anilsa9823
 
Orientation, design and principles of polyhouse
Orientation, design and principles of polyhouseOrientation, design and principles of polyhouse
Orientation, design and principles of polyhousejana861314
 
SOLUBLE PATTERN RECOGNITION RECEPTORS.pptx
SOLUBLE PATTERN RECOGNITION RECEPTORS.pptxSOLUBLE PATTERN RECOGNITION RECEPTORS.pptx
SOLUBLE PATTERN RECOGNITION RECEPTORS.pptxkessiyaTpeter
 
Recombination DNA Technology (Microinjection)
Recombination DNA Technology (Microinjection)Recombination DNA Technology (Microinjection)
Recombination DNA Technology (Microinjection)Jshifa
 
Hubble Asteroid Hunter III. Physical properties of newly found asteroids
Hubble Asteroid Hunter III. Physical properties of newly found asteroidsHubble Asteroid Hunter III. Physical properties of newly found asteroids
Hubble Asteroid Hunter III. Physical properties of newly found asteroidsSérgio Sacani
 
Disentangling the origin of chemical differences using GHOST
Disentangling the origin of chemical differences using GHOSTDisentangling the origin of chemical differences using GHOST
Disentangling the origin of chemical differences using GHOSTSérgio Sacani
 

Recently uploaded (20)

Boyles law module in the grade 10 science
Boyles law module in the grade 10 scienceBoyles law module in the grade 10 science
Boyles law module in the grade 10 science
 
BIOETHICS IN RECOMBINANT DNA TECHNOLOGY.
BIOETHICS IN RECOMBINANT DNA TECHNOLOGY.BIOETHICS IN RECOMBINANT DNA TECHNOLOGY.
BIOETHICS IN RECOMBINANT DNA TECHNOLOGY.
 
Biopesticide (2).pptx .This slides helps to know the different types of biop...
Biopesticide (2).pptx  .This slides helps to know the different types of biop...Biopesticide (2).pptx  .This slides helps to know the different types of biop...
Biopesticide (2).pptx .This slides helps to know the different types of biop...
 
Artificial Intelligence In Microbiology by Dr. Prince C P
Artificial Intelligence In Microbiology by Dr. Prince C PArtificial Intelligence In Microbiology by Dr. Prince C P
Artificial Intelligence In Microbiology by Dr. Prince C P
 
Call Girls in Munirka Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Munirka Delhi 💯Call Us 🔝8264348440🔝Call Girls in Munirka Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Munirka Delhi 💯Call Us 🔝8264348440🔝
 
Bentham & Hooker's Classification. along with the merits and demerits of the ...
Bentham & Hooker's Classification. along with the merits and demerits of the ...Bentham & Hooker's Classification. along with the merits and demerits of the ...
Bentham & Hooker's Classification. along with the merits and demerits of the ...
 
Recombination DNA Technology (Nucleic Acid Hybridization )
Recombination DNA Technology (Nucleic Acid Hybridization )Recombination DNA Technology (Nucleic Acid Hybridization )
Recombination DNA Technology (Nucleic Acid Hybridization )
 
Dashanga agada a formulation of Agada tantra dealt in 3 Rd year bams agada tanta
Dashanga agada a formulation of Agada tantra dealt in 3 Rd year bams agada tantaDashanga agada a formulation of Agada tantra dealt in 3 Rd year bams agada tanta
Dashanga agada a formulation of Agada tantra dealt in 3 Rd year bams agada tanta
 
Recombinant DNA technology( Transgenic plant and animal)
Recombinant DNA technology( Transgenic plant and animal)Recombinant DNA technology( Transgenic plant and animal)
Recombinant DNA technology( Transgenic plant and animal)
 
Traditional Agroforestry System in India- Shifting Cultivation, Taungya, Home...
Traditional Agroforestry System in India- Shifting Cultivation, Taungya, Home...Traditional Agroforestry System in India- Shifting Cultivation, Taungya, Home...
Traditional Agroforestry System in India- Shifting Cultivation, Taungya, Home...
 
All-domain Anomaly Resolution Office U.S. Department of Defense (U) Case: “Eg...
All-domain Anomaly Resolution Office U.S. Department of Defense (U) Case: “Eg...All-domain Anomaly Resolution Office U.S. Department of Defense (U) Case: “Eg...
All-domain Anomaly Resolution Office U.S. Department of Defense (U) Case: “Eg...
 
STERILITY TESTING OF PHARMACEUTICALS ppt by DR.C.P.PRINCE
STERILITY TESTING OF PHARMACEUTICALS ppt by DR.C.P.PRINCESTERILITY TESTING OF PHARMACEUTICALS ppt by DR.C.P.PRINCE
STERILITY TESTING OF PHARMACEUTICALS ppt by DR.C.P.PRINCE
 
Scheme-of-Work-Science-Stage-4 cambridge science.docx
Scheme-of-Work-Science-Stage-4 cambridge science.docxScheme-of-Work-Science-Stage-4 cambridge science.docx
Scheme-of-Work-Science-Stage-4 cambridge science.docx
 
The Philosophy of Science
The Philosophy of ScienceThe Philosophy of Science
The Philosophy of Science
 
CALL ON ➥8923113531 🔝Call Girls Kesar Bagh Lucknow best Night Fun service 🪡
CALL ON ➥8923113531 🔝Call Girls Kesar Bagh Lucknow best Night Fun service  🪡CALL ON ➥8923113531 🔝Call Girls Kesar Bagh Lucknow best Night Fun service  🪡
CALL ON ➥8923113531 🔝Call Girls Kesar Bagh Lucknow best Night Fun service 🪡
 
Orientation, design and principles of polyhouse
Orientation, design and principles of polyhouseOrientation, design and principles of polyhouse
Orientation, design and principles of polyhouse
 
SOLUBLE PATTERN RECOGNITION RECEPTORS.pptx
SOLUBLE PATTERN RECOGNITION RECEPTORS.pptxSOLUBLE PATTERN RECOGNITION RECEPTORS.pptx
SOLUBLE PATTERN RECOGNITION RECEPTORS.pptx
 
Recombination DNA Technology (Microinjection)
Recombination DNA Technology (Microinjection)Recombination DNA Technology (Microinjection)
Recombination DNA Technology (Microinjection)
 
Hubble Asteroid Hunter III. Physical properties of newly found asteroids
Hubble Asteroid Hunter III. Physical properties of newly found asteroidsHubble Asteroid Hunter III. Physical properties of newly found asteroids
Hubble Asteroid Hunter III. Physical properties of newly found asteroids
 
Disentangling the origin of chemical differences using GHOST
Disentangling the origin of chemical differences using GHOSTDisentangling the origin of chemical differences using GHOST
Disentangling the origin of chemical differences using GHOST
 

SWOT Analysis

  • 1. 1 SWOT ANALYSIS NEED ASSESSMENT TOOL Reeden Paul T. Aclan Jelly De Gracia Life Justine L. Ebora Ser August Perpetua Ericka Mae Silva
  • 2. 2 SWOT Analysis SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of your business. The SWOT analysis has been used in community work as a tool to identify positive and negative factors within organizations, communities, and the broader society that promote or inhibit successful implementation of social services and social change efforts.
  • 3. 3 SWOT Analysis It is used as a preliminary resource, assessing strengths, weaknesses, opportunities, and threats in a community served by a nonprofit or community organization. SWOT analysis is a part of the planning, it will not provide a strategic plan if used by itself, but a SWOT list can becomes a series of recommendations. Strengths and weaknesses (internal factors within an organization) Opportunities and threats (external factors stemming from community or societal forces)
  • 4. 4 STRENGTHS Strengths are the qualities that enable us to accomplish the organization’s mission. These are the basis on which continued success can be made and continued/sustained. Strengths can be either tangible or intangible. These are what you are well-versed in or what you have expertise in, the traits and qualities your employees possess (individually and as a team) and the distinct features that give your organization its consistency.
  • 5. 5 STRENGTHS Strengths are the beneficial aspects of the organization or the capabilities of an organization, which includes human competencies, process capabilities, financial resources, products and services, customer goodwill and brand loyalty. Examples of organizational strengths are huge financial resources, broad product line, no debt, committed employees, etc. Strengths are attributes or characteristics within the organization that are considered to be important to the execution and ultimate success of the project.
  • 6. 6 WEAKNESSES Weaknesses are the qualities that prevent us from accomplishing our mission and achieving our full potential. These weaknesses deteriorate influences on the organizational success and growth. Weaknesses are the factors which do not meet the standards we feel they should meet. Weaknesses in an organization may be depreciating machinery, insufficient research and development facilities, narrow product range, poor decision-making, etc.
  • 7. 7 WEAKNESSES Weaknesses are controllable. They must be minimized and eliminated. For instance - to overcome obsolete machinery, new machinery can be purchased. Other examples of organizational weaknesses are huge debts, high employee turnover, complex decision making process, narrow product range, large wastage of raw materials, etc. Weaknesses have to do with internal factors that could prevent the achievement of a successful result to the project.
  • 8. 8 OPPORTUNITIES Opportunities are presented by the environment within which our organization operates. Opportunities can come inform of: Best prospects Competitive advantage Good match with what we have to offer.
  • 9. 9 THREATS Threats arise when conditions in external environment jeopardize the reliability and profitability of the organization’s business. They compound the vulnerability when they relate to the weaknesses. Threats are uncontrollable. When a threat comes, the stability and survival can be at stake.
  • 10. 10
  • 11. 11
  • 12. 12 ADVANTAGES a. It is a source of information for strategic planning. b. Builds organization’s strengths. c. Reverse its weaknesses. d. Maximize its response to opportunities. e. Overcome organization’s threats. f. It helps in identifying core competencies of the firm. g. It helps in setting of objectives for strategic planning. h. It helps in knowing past, present and future so that by using past and current data, future plans can be chalked out. SWOT Analysis is instrumental in strategy formulation and selection. It is a strong tool, but it involves a great subjective element. It is best when used as a guide, and not as a prescription. SWOT Analysis helps in strategic planning in following manner
  • 13. 13 LIMITATION SWOT Analysis is not free from its limitations. It may cause organizations to view circumstances as very simple because of which the organizations might overlook certain key strategic contact which may occur. Moreover, categorizing aspects as strengths, weaknesses, opportunities and threats might be very subjective as there is great degree of uncertainty in market. There are certain limitations of SWOT Analysis which are not in control of management. These include Internal limitations may include a. Insufficient research and development facilities; b. Faulty products due to poor quality control; c. Poor industrial relations; d. Lack of skilled and efficient labour; etc