SWOT Analysis

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A presentation on the concept and application of SWOT (Strength, Weakness, Opportunities and Threats) analysis.

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SWOT Analysis

  1. 1. SWOT By Mohamed Abdolmoniem
  2. 2. SW OT S=Strengths W=Weaknesses O=Opportunities T=Threats
  3. 3. What is SWOT Analysis? SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis is an extremely useful tool for Strategic Analysis and understanding an organization's current position in its business environment.
  4. 4. What is SWOT Analysis? The Strengths and Weaknesses of the organization are classified as internal considerations whilst the Opportunities and Threats are classified as external considerations.
  5. 5. SWOT analysis involves three key steps: First, we need to understand the organization's strengths and weaknesses.
  6. 6. SWOT analysis involves three key steps: Second, we need to study the organization's business environment and understand the opportunities and threats offered by that environment.
  7. 7. SWOT analysis involves three key steps: Finally, by looking at which strengths might be used to take advantage of specific opportunities, and which weaknesses may make us vulnerable faced with certain threats, we can better plan our strategic options and the way ahead.

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