The document discusses feedback received on drafts of a music video, digipak, and magazine advertisement created to promote a hip hop artist. Feedback on the music video indicated that the lip syncing needed improvement and the storyline was unclear. Subsequent drafts added more shots to better convey the relationship between the artist's two personas. Feedback on the digipak and magazine ad helped select fonts, layouts, and designs that aligned with hip hop aesthetics and themes explored across the media pieces about the artist's internal conflict.

1. Question 3
What have you learned from your audience’s feedback?

2. 1st Draft Feedback
 Lip sync needs improvement,
 “Didn’t understand the storyline”
 Needed more shots to understand the protagonist’s
relationship with others.

3. 2nd Draft Feedback
 Looks like a hip hop video
 People still didn’t grasp the storyline I wanted to
portray
 Peer feedback “add more shots with the relationship
between my artist’s 2 versions. Make the
confrontation more clear.

4. Final Draft Feedback
 Looks like a hip hop video, crossing between new and
old
 Understand the storyline
 Like the usage of colour
 Like the sense of enigma

5. Digipak 1st Draft
 Font doesn’t suit my artist
 Picture was distorted
 Digipak in the wrong dimensions

6. Final Digipak
 Love the font which is recognised throughout the
music video and magazine
 The colours of the wave projector is recognised
throughout other media texts
 Light writing symbols give the sense a story that is
told.
 The barcode doesn’t look like right.
 Looks like a Modern unique and creative Hip Hop
Album Cover.

7. 1st Magazine Draft
 The light writing doesn’t distracts the artist’s name
and alum date
 Artist’s name is too big and in the wrong place
 Font of the date should be different.
 Review needs to be placed

8. Final Magazine Ad
 Font looks good.
 Good spacing between the title and date
 Where review is placed okay.
 Date should be in a different font
 Good use of Photoshop with crown
 Creates a sense of ambiguity
 Good use of theme that runs across other media texts

9.  Through the feedback I received from my music video, I
viewed my media through another perspective. I took the
feedback from the music video to improve it. I added more
shots to show a clear confrontation between the 2 versions of
my artist. I also made sure my master shots were in sync to
make the video flow.

10.  The feedback from my digipak led me to use a more suitable
font, that is recognisable of the genre and to represent who my
artist is. It gives a modern tone. The feedback showed me the
way I wanted to portray my digipak with the light symbols were
also related to by others.

11.  The feedback I received for my magazine ad showed me what
audiences wanted to see and expected from an upcoming hip-hop
artist. I felt that my magazine ad reflected what I wanted others to
perceive in their minds of my artist. I wanted to create a sense of
ambiguity and mystery aura to my artist. The fact that you can
only see his shadow also runs with the theme across all my media
about how my artist isn’t sure of who he is, and the constant battle
between himself. One of my peers told me that I should change
the font of my date, however I decided to keep the font as it is the
same as the rest of the font used, and I didn’t want to create a
mismatch or inconsistent aura in my digipak.