The document summarizes advertisements for new albums by Rihanna and Olly Murs. The Rihanna ad follows typical conventions, with her name in large white letters and "the new album" below. It features a photo of Rihanna making direct eye contact with an edgy makeup and outfit style to draw audiences in. Dark colors are used to match this edgy look. The Olly Murs ad also features his name largest as the headline with his headshot below to draw attention to both. It lists the album name, release date, and two hit song titles to encourage purchasing if the songs were liked. Olly also makes direct eye contact in a midshot that shows his outfit style

1. Rihanna-
The advert follows the many typical conventions that you
would commonly find in any advert. You can clearly see
the artist’s name in big block white capital letters and that
is the biggest bit of text on the advert as it should be to
help identify the artist. It is clearly followed by the line ‘the
new album’ directly underneath it this is a promotional
idea to put out the fresh new music that can be sold. Both
pieces of texts have the same font and black background
this makes it stand out from all the other pieces of text
although the text is minimal. There is a clear colour
scheme following throughout the advert. The main picture
is a key selling point for the album because Rihanna is
making direct address with the audience but with one eye
and mixed with the sharp rock style make up and hair and
outfit this is a way of drawing the audience in with the edgy look that she has.
The dark colours of the picture and the first two lines add to that edgy look that
they are trying to achieve. Additionally with the following that Rihanna has built
up already the audience will already know what to expect from her advert and
being a world renowned artist gives her the opportunity to not take up valuable
selling space with reviews from critics.
Olly Murs-
Due to his different style of music to the previous artist Olly’s magazine advert is
going to be very different. However the same convention’s still apply. Olly’s name
is the biggest piece of text to appear on the advert and it is parallel with his head
which is attracting both to the name of the artist and to artist himself.
Underneath the main heading of his name is
the name of the album. This is a key part of an
advertisement because people need to
remember the name if they want to buy it. It is
clear that the text falls down in order of
importance because it then gives the release
date and the name of two songs that already
have hit number 1. This will encourage people
to purchase the album if they liked the songs
when they heard the on the radio. Moving onto
the picture, using the typical convention Olly is
making direct address with the audience to
achieve the sense of connection with his fan
base and it is a long mid shot so you can really
get to grips of the style of album you would be
getting through his choice of outfit. The
following and linking colour scheme between
the clothes that Olly is wearing and the text on the advert gives the advert that
level of professionalism that attracts people to observe it.