SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. Summary
In this question I will be going through all of the
feedback that I got through out this process.
From our pitch to the post production. I have
made sure that there is feedback on all of my
drafts. This has enabled me to improve my work
to a higher standard.
3. When doing my pitch, there were a number of pointers which were said and addressed at
the time of my pitch. Questions were asked which gave us things to think about. There
initial worries was mainly about the car , they were worried that it wouldn’t be safe enough
and that it would be hared to film at all. One bit of feedback was that “have we considered
the health and safety regulation when filming ?” On reflection, this was a question which
was key in how we filmed out sequence because we were going to have to use just one
camera and move it around however on reflecting that thought another one of our team
had a Go Pro camera this then made filming easier and safer. So we had already filmed once
with just one camera however we decided to put in another filming day with he go pro to
get extra footage. This is too make sure everyone involved was safe. This audience feedback
was beneficial but not vital as we had already thought about the car and safety issues.
4. Rough edit
To get feedback, we showed a number of our target audience our
rough edit, this was to see what they liked and what we could
improve in order to have a better music video.
Across all of the comments, they said that the lip sync could be
better timed and I agree with this comment. In parts of my rough
edit there was poor lip syncing One comment says that ”Lip
syncing is out in numerous shots”. For example when The main
man is singing along in the first verse, however when he is turning
the corner he gets the lyrics wrong which is obvious to our
audience. We saw this when editing and to combat this problem,
we have edited the footage in order for it to fit the song and make
for a better part of the video. Also because we have edited the
poor lip syncing, it adds more variety to our music video and adds
shot variety because it is showing a use of rewinding and fast-
forwarding. These comments were important in making sure that I
could improve my music video to make sure that my target
audience liked it and to make sure that it is better. Consequently,
with my rough draft, there were bits which they liked so for
example in two of the comments, they both liked editing in the
first part as it was cut to the beat. This was useful because it
means that we could carry on with that because we know that it is
what our target audience want from our music video. So that was
good and we then used it to our advantage because in the bridge
part of our music video, we made it so that there was lots of fast
editing to keep with the theme of what our target audience liked.
I think that it was very necessary to have this feedback because
when we were creating our media product, I would look back to
this feedback in order to think about what our target audience
would like.
6. Music Video Feedback
For my final version of my music video, we have got feedback on it because there is a
number of different ways in which I got feedback, from the comments on the YouTube
video, to doing a survey This meant that I had feedback, on what I made, to make sure
that it was good enough and that my target audience were satisfied with what I had
produced. On the previous slide. I have screenshots from two different places. This
feedback was useful because it meant that we are appealing to our target audience.
This feedback helped me creatively because it meant that I had used the right idea .
Also my video was a concept video which went down really well with my target
audience, One comment was that they thought that the concept video was “really
inventive and clear”, this was good feedback because it meant that we had done of
good job of showing that our music video was a concept video and it help define of
our type of music video. To add to this in the survey that I did, we asked the question
“did you enjoy the conceptual themes of the video”. I received positive feedback from
this question because 75% of people responded to this question as yes. This is positive
feedback because it means that the idea as a concept video worked well. The
feedback was useful however it did show us that some people didn’t like the concept
or didn’t understand it. Consequently they didn’t write feedback which meant that
there wasn’t any constructive criticism so that I didn't know what I could improve.
8. Digipak feedback for mockups
I have done a number of different mock up for my digipak as I changed my mind halfway through
the process. The reason for this is because of the feedback I got and also my own personal
opinion. My opinion was that although my band was called Peace of Lions, there would be no
relevance to the music video or to the magazine advert and I thought that they would all need to
link. Also I didn’t want to have a lack of continuity when looking at my digipak because some of
the pictures would be drawn where as the other panels would be a photos and it would look
wrong. Therefore I thought that I would revolve my digipak and magazine advert around the band
and cars instead so that it can link with the music video. The other reason that I changed my idea
is that I got feedback from one of my teachers, “there would be a lack of continuity also The
drawn images make it look less professional , I think it would be more beneficial as a picture”.
This is constructive criticism. This was useful because it helped me chose other ideas. This
feedback helped me creatively because It helped me come up with the idea of revolving it around
cars. Also it helped me creatively because I was about to do the photoshoot with the band easily
because I was able to have the photos there and be able to use them for my magazine advert.
When I showed my audience it was mainly positive feedback, however there was a consistent
thought through out both which is one of the reasons why I changed my idea, is that in one
comment, they stated “ Also maybe want to think about the imagery with the lion”. This was a
key indicator that I should change my idea because it wouldn’t have appealed to my target
audience. Consequently this meant that it wouldn't have linked to my band or the music video.
This audience feedback was helpful because it made sure that I changed my idea for the better. I
think that the feedback process for the digipak was necessary to this process because was
needed in order for me to improve and change my work and as you can see I have changed my
work dramatically. This also means that the audience will prefer it more because when looking at
the work and it would be more appealing and it would be more similar to my inspirations and
that our audience will like it more because they will like the similar music.
10. Digipak Draft continued
The next pieces which I got audience feedback was for my digipak digital copies. I have made many mock up to make sure
that I have the best result. The first mock up was about the four car images. I wanted to make sure that they linked and that
they had coninuitity of the images. I wanted to use the lights as a common theme. I received positive feedback from them in
the form of an audience feedback “I love how the photographs link to your music video”. This is because within my musi9c
video I used car lights in the bridge scene of my music video. These comments were helpful because they made sure that I
kept photos because it was positive feedback. Another bit of feedback which made sure that I kept these photos was that
my teacher is that” those photos have good continuity”. This was positive feedback because it meant that the photos are
linked which makes for a better digipak. With the first image, I was able to get some feedback on the first draft, Although
they like the car images, they had some pointers for me when considering the band shot. Their criticism was that the colour
scheme of the photos “ The photos of the band are slightly too blue toned which means that they don’t match as well as
they could. Also the picture that needs to be across the whole of the panel not just half”. The first part of that comment I
used to change the colour scheme so that they were more red toned and matched with the car lights so it interlinked more
and they looked better as one media text. This was a necessary for the creative process because it gave me a chance to
change what I have done. In order to get better continuity.
The next draft was an improvement from the last, this is an example of where I have taken the constructive criticitism and
changed my ideas. Because I have changed the colo0ur of the image to fit more with the other images. Also I have cropped
the image of Nat in order for it to fit the panel. However when I needed to change the colour of the image iof the main
singer for the back cover of my digipak. This then led to the colour change which we see in the final photo on the previous
slide, this gave me the chance to put on the writing and to make sure t looked like a digipak. The audience feedback for this
part of my media product was key because I needed to mke sure ity fitted with the genre conventions of the indie pop genre
as well as the conventions of the digipak. I think that the feedback was necessary in order for me to get the best ork and it
make sure that it would appeal to my target audience.
11. Digipak Final
“I like the range of colours
and the different lighting in
each photo. I also like the
way you have designed the
back of the CD (with Nat on
it)”
“Love the images on the panels, and
the group blends really well. The
conventional features and layout is all
there and it sells the artist. I'm not
sure on the font and colour of pride of
lions though. And the front panel on
album seems a bit squished. With
Georgia's head 🙂”
Digipak: “I love how the photographs link to
your music video. The bright colours make
your digipak eye catching, fun and colourful.”
12. Digipak final
• When considering my digipak final, I wanted to get as much feedback as
possible. It is important to get final feedback to make sure that you have
done the right job. When considering my final digipack, I have got
feedback from my target audience. As a collective, they all like how the
images link to the other media products. This is positive feedback because
it is saying that I have successfully link all three of my products. I have
create successful links because I have used similar picture to the ones in
my music video and in my magazine advert and it means that it all
interlinks which Is what we want from one promotion release. However a
coupld of the comments were constructive “ I'm not sure on the font and
colour of pride of lions though. And the front panel on album seems a bit
squished. With Georgia's head”, if I was to do this again with this
fe4edback , I would have made my text, slightly lighter and made it more
like the writing on the back cover, I would have made my band three
members because I think it would have been easier to fit on the panels
and that would have been similar to my inspirations of bands such as The
1975 and Two Door Cinema Club.
13. Magazine Advert Drafts
When creating my magazine advert, I wanted to create something which
would appeal to my target audience. My first draft , I received feedback in
the form of verbal comments from my peers and teachers. One of the
comments which I used to make my work better was that “the writing is
wrong fore the type of look that you want to go for and that it is too big
and detracts from image”. On reflection I agree with this comment because
I feel that the size of the writing and the shape fills up the space too much
and you don’t actually appreciate the photo. This lead me to change the
font and the style of the writing completely . The second draft was the
complete opposite of the first draft. I made the title of the band in a
different style of writing to the rest so it stands out more. This received
positive feedback with this which made me keep it, “the title being bold
and stand out” and . The colour of the text is really eye catching and cool
and links with the colour of a lion which I think is really clever”. This was
beneficial to the process because it gave me reassurance that my target
audience liked that part of my magazine advert. However in this draft,
there was some constructive criticism, that although the font was right,
the spacing out of the writing wasn’t right. “it seems that you are trying to
space it out too much so that you can fill up space”. With this comment I
decided to make the change and accept the gap because it would fit the
conventions of my genre and it would be similar to my inspirations.
First draft
14. Magazine Advert Final
I like the colours used in your digipak
and I like the way James and Georgina
are looking down onto Nat. I also like
the way you have designed the poster,
with the title being bold and stand out
and the way you have positioned
James, Georgina, Nat and Georgia is
very effective
Advert: the band look really good together and I
like the fact the male member has his arm on the
others shoulder, it represents a friendship and
bond between the members. The different levels
of the members makes the photograph interstitial
and busy. The colour of the text is really eye
catching and cool and links with the colour of a
lion which I think is really clever!
Overall love these two products as they are eye
catching and engaging and they link to your video
15. Magazine advert final feedback
When looking at my final magazine advert, I got feedback from my target audience as
well as my teacher to make sure that the magazine advert was meeting the
conventions of the indie pop genre and of what a magazine advert should have on it.
From the comments, it was apparent to me that my target audience liked the
positioning of my models, they stated that “the way you have positioned James,
Georgina, Nat and Georgia is very effective”, the other comment is “I like the fact the
male member has his arm on the others shoulder, it represents a friendship and bond
between the members. The different levels of the members makes the photograph
interstitial and busy”. These comments make me think that they thought that the
positioning iof the and was effective and it appealed to my target audience because
both of the comments are from my target audience. From this I have learn’t that it is
important to make sure the positioning of my band is key and that it makes an
aesthetically pleasing photo. As a package one of the comment was very positive,
because it meant that there is a clear link between all of the products and that
togeher as a collective they work well. This is abcked up by this co9mment o my
magazine advert from the target audience group stated “Overall love these two
products as they are eye catching and engaging and they link to your video”.
16. Conclusion
To conclude audience feedback is very important in constructing media products
because they help you find improvements to make my work better and also they
can be specific in what their needs and wants are. To get feedback on my media
products is important o the process as there is a margin in which we can use the
feedback to my advantage because it meant that we were trying to appeal to our
target audience. It is important to get feedback because it gives a different
perspective on my work because I might think that it is fantastic where as my
target audience might not like it and it would be beneficial when doing this process
to get another opinion