This advertisement analyzes the key elements of an advert targeted at older women. The brand name stands out in red text. An image of the red product matches the brand name to catch the reader's eye. Though the product is for older women, the main image depicts a beautiful younger woman to make the target audience feel youthful. Celebrity characters from the advertised show fill over half the page to attract attention from recognizable figures. Text and reviews are easily readable to appeal to those with weaker vision common in the target market. A pull quote from a trusted newspaper source promotes the quality and value of the product to draw in undecided readers.
2. Brand name-
The brand name is in a clear and
recognisable text that has a red background
to make it impossible for the reader to turn
the page without paying attention to the
advert. The brand name in separate to all
other text which enables it to stand out
even more
Image of product-
The red of the product matches the red
that acts as a background for the brand
name and has a similar effect, the bold
colour makes it impossible for the reader
to not look at the advert when reading the
magazine. The age of the target market
mean that they can get distracted fairly
easily so having another image under the
text should appeal to them
Main image-
Though the product is targeted at women
aged older than the woman in the image, the
women who are targeted often don’t feel as
though they can relate to older women in
adverts. The target audience are going to feel
more flattered if they are being represented
as younger than they are and beautiful like
the woman presented. The piercing blue eyes
catch the readers attention and contrast the
pale skin of the model whist still matching
other pale blue in the image. The image
represents its customers as looking youthful
and pretty regardless of their age, many
women in the age bracket of the target
market will want to be represented like that
too so are more likely to buy the product
3. Main image-
The main image has a picturesque
background that fits the genre and context of
the show being advertised. Having the main
characters of the show as the main image is
particularly eye catching when they are
played by celebrities that the target audience
may recognise as they flick through the
magazine then pay further attention.
The main image takes up just over half of the
page which is ideal due to the boldness and
uplifting effect. The people in the image fall
into the age bracket of the target audience
and are represented as being a happy couple,
The preferred reading of this would be a
positive one, the people seem happy and
enjoying themselves (not ill or incapable of
doing anything). The oppositional reading
would be that the people of that age only
ever have afternoon tea whilst reading a
newspaper which means they shouldn’t go to
shows which is essentially what is being
advertised
Text-
The text is a readable size, font and colour
even for those with weaker vision which the
target audience may well have
Pull quote-
The pull quote is a quote taken from a review
of the show written for The Times, as
previously mentioned the target audience
stereotypically do not want to feel advertised
to and do not want to spend their money
unless they know the product/service is of
good quality and is good value for money. The
Times is a well established newspaper that
the target market is likely to trust, therefore
this pull quote is likely to draw in undecided
readers. The quote is in a bubble and
contrasts the whole page as a result of it
bright colour
