This document analyzes and summarizes several billboard advertisements. It discusses how the use of color, imagery, fonts, slogans, and logos in the billboards make the brand names and messages stand out. Specific techniques called out include high contrast between elements, repetition of the brand name or image, direct address of the audience, and simplicity in design. The document also notes the purpose of including website addresses on billboards to provide additional brand information to viewers.

2. This billboard uses colour as well as it stands out from
the white background and contrasts with the white
shirts the models are wearing, I think this looks very
powerful and makes the viewers look straight to the
jeans which is what they’re selling and should be the
main focus of attention anyway.

3. The company’s logo is visible although not the main
focus. There is also text involved that explains the
advert to the viewer which is helpful but doesn't’t ruin
the advert. Also the model with the green jeans on
has a direct mode of address which involves the
audience of the advert further.

4. The brand name on this billboard had the most emphasis placed
on it because it is the main feature of the billboard, the big writing
is spaced out which means that it takes up the full length of the
board and the font is very much standing out and modern which
makes it appealing to the companies target audience of
teenagers. Black and white are binary opposites, this helps them
to contrast and emphasis each other which I think looks good on
a billboard as it makes the brand name the most important
aspect of the billboard advertisement. I think my billboard will
have the masthead similar to this one being the main feature.

5. This provides the viewers of the billboard with the access to
more information on the brand. On this billboard however in my
opinion I think the website is hard to read because it’s been
placed on a strong background and is thin text, this would make
it difficult for example a passers by in cars to read the website,
but that’s not the most important aspect to this one so it’s not a
major problem.

6. This billboard consists mainly of the image which immediately catch any
passing peoples eyes and draws them to the advertisement. The white
background is simple but bright and allows the emphasis to be on the
model and the brand name which is clearly printed over it. The image
has also used the mirror effect which shows the image twice back to
back that adds double the emphasis in my opinion and creates a more
powerful looking billboard. The model is seen under bright lighting so
the red clothing is brightened alongside the models pink hair. There are
also no props in the main image which allows further emphasis to be in
the right place, the centre of the billboard.

7. This is one of my favorite billboards because it is so simple
but effective as its still sending across a strong message and
catching the readers attention. The message is so strong that
it doesn’t need an image to support it or give it any kind of
meaning, it implies that people may fall in love with the
clothing, the site, the brand or even just fall in love in general.
The font is very simplistic which fits in with the simple idea
and the black on the white colour scheme are binary
opposites which has also been seen through a lot of other
billboards, magazines and websites of the fashion genre.

8. The website address is positioned underneath the
logo and brand name which gives the audience a
chance to get more information or follow the
campaign. The website also gives a further strength to
the brand and is a strong convention of billboards in
general.

9. The logo represents the brand wild fox, it stands out
because of the black on white colour scheme and
because the font is that simple it matches the slogan
as well. The logo stands out because once you have
read the slogan you naturally look down to see who
the brand is and what is being advertised. By putting
a small logo next to it, it gives the reader something
more to look at and lets them associate with the logo
they may have seen elsewhere such as on an
advertisement, in a magazine or on other billboards.