Media Evaluation Question 2

1. Evaluation Question 2
Scott greenwood

2. How effective is the
combination of your media
product and ancillary task?

3. The Products
Digipak
Video
Website

4. Introduction
 As well as producing a music video I have created two separate ancillary products that
can be used as further advertisements for the artist (website) and an album digipak
that is used as a second product.
 Both the ancillary products that I have made are easy associated with the artist and a
house style is noticed throughout.

5. The Logo
 While creating these products one of the most important aspects that
I ensured was obvious across all tasks was the recognition of the artist,
I wanted all of my products to be easily recognise as an eXistence
product without actually having to say it. On way that I did this was
through the use of the X logo throughout the website, the music video
and the digipak. This is a convention that is seen with other artists
products, for example Avicii also uses his logo on everything he
produces. I also did this with my products so that they were all as
realistic and professional as possible. This gives the artist his own
brand and then whenever the X is used it is obvious who it is from.

6. Combining the products
 To make all of my products relevant with each other and to ensure
that they were all were all linked I used aspects from each of the
products on the other products. One example of this is how I have
included a QR code on the back of my digipak, this QR code can be
scanned and that will give a direct link to the official website of the
artist, this means that people who buy the album will also be directed
to one of my other products. This is a feature that is seen on many
albums so this also gives my album digipak a high level of realism.

7. Combining the products
(continued)
 Another way that I have effectively used my website with the
combination of my other ancillary products is as a form of
advertisement. On the website that I have created there is individual
pages for both the music video and the album digipak. This also shows
a high level of realism and professionalism as this is often the same
with real media products which is supported by my research into
different artists websites.

8. Combining the products
(continued)
 To further combine my music video with the other ancillary products I have
included the photo – shoot location within the music video. Throughout the
music video you can see eXistence travelling to the location of one of the photo-
shots. As you can see from the screenshot bellow the photo location on the
right is the same as the one used in the video on the left.