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When researching for the creation of both my media music video and
my two ancillaries the main technologies that I used were internet
based, as in the use of Google search to look up existing digipaks and
magazine advertisements and the use of YouTube to find existing
music videos in both the alt rock and alt hip-hop genres. I used web 2.0
in this process in that I viewed and took inspiration from images and
videos that other people had uploaded to the internet, however I did not
take part in adding to the web 2.0 in this phase of production as I was
only looking at others work and not posting any new content on the
internet. Overall through the research phase of my production media
technologies were incredibly useful as if I was not to have the internet
to provide me with information and inspiration then my media piece
would not include any of the codes and conventions of a media piece of
its genre as I would not have been able to research them in enough
detail to identify these trends and so use them in my own and be able
to make my piece an evident alt hip-hop/ alt rock blend.
During the planning phase of the production of my media products I
used a wider range of different creative media technologies, for
example the use of Adobe Premier Pro to create my animatic to allow
me to map out how my music video will look and how long each shot
will last. This process was incredibly useful as it allowed us to properly
show our ideas to our class (with the use of an interactive whiteboard)
and also allowed us to see if our ideas will work for ourselves and see if
any of the shots will be held for too long. I also used all of the other
web 2.0 pages that I used in the research phase, however this time I
took part in adding to these pages, for example in uploading our
animatic to YouTube to gain audience feedback and also making a
Pinterest board to allow me to create a mood board of ideas I wanted to
use. I also used a camera in a small amount when taking pictures of
the storyboard to use in the animatic.
During the Construction stage of the production of my music video and
ancillaries I used a large amount of software, most notably the program
Adobe premier pro to edit together the raw footage that I have collected
with a couple of different cameras (one of which was a canon 5D). I also
used the program Adobe after effects to create the special effects of the
ghost hovering and the flickers around it. Through the use of these
programs I was able to improve my skills in editing media footage and so I
have noticed a large improvement from my AS year to my A2 year. I have
also used the internet and the website ‘Freesound.org’ to download sound
effects for the use in the diegetic sound section of my music video. In the
creation of my ancillary projects I used and enhanced my skills in Adobe
Photoshop allowing me to create a collection of pieces that look
professional and as though they were real media products that would be
found on the market.
In the construction stage media technologies were essential as they
allowed me to turn my project from being just a collection of different clips
to a heavily edited, professional looking video.
In the evaluation phase of my project I have used a variety of different
online presentational devices such as Prezi and Emaze. These online
devices have proved very useful as they have allowed my evaluation
posts on my blog to be engaging and interactive, instead of just large
blocks of text. I have also used YouTube and Adobe Premier pro in
order to make an evaluation voiceover video to my evaluation question
one, however not as complicated as the other editing techniques that I
have used I still utilised these programs during this stage. I also used
hardware technology in that I used a sound recorder on my phone to
record the audio for this voiceover and this worked well allowing me to
record this easily and export it to a computer. I have also used blogger
extensively throughout all stages to document my progress, however
especially this stage as I need to post my updates on there.
Furthermore I have added to web 2.0 in this stage of production in that I
have uploaded my finished version of all products to YouTube and
Facebook in order to gain feedback from them.
Creative technologies were less important in this stage, however I used
more online sites and presentational resources.

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Researching Alt Music Genres for Media Production

  • 1.
  • 2. When researching for the creation of both my media music video and my two ancillaries the main technologies that I used were internet based, as in the use of Google search to look up existing digipaks and magazine advertisements and the use of YouTube to find existing music videos in both the alt rock and alt hip-hop genres. I used web 2.0 in this process in that I viewed and took inspiration from images and videos that other people had uploaded to the internet, however I did not take part in adding to the web 2.0 in this phase of production as I was only looking at others work and not posting any new content on the internet. Overall through the research phase of my production media technologies were incredibly useful as if I was not to have the internet to provide me with information and inspiration then my media piece would not include any of the codes and conventions of a media piece of its genre as I would not have been able to research them in enough detail to identify these trends and so use them in my own and be able to make my piece an evident alt hip-hop/ alt rock blend.
  • 3. During the planning phase of the production of my media products I used a wider range of different creative media technologies, for example the use of Adobe Premier Pro to create my animatic to allow me to map out how my music video will look and how long each shot will last. This process was incredibly useful as it allowed us to properly show our ideas to our class (with the use of an interactive whiteboard) and also allowed us to see if our ideas will work for ourselves and see if any of the shots will be held for too long. I also used all of the other web 2.0 pages that I used in the research phase, however this time I took part in adding to these pages, for example in uploading our animatic to YouTube to gain audience feedback and also making a Pinterest board to allow me to create a mood board of ideas I wanted to use. I also used a camera in a small amount when taking pictures of the storyboard to use in the animatic.
  • 4. During the Construction stage of the production of my music video and ancillaries I used a large amount of software, most notably the program Adobe premier pro to edit together the raw footage that I have collected with a couple of different cameras (one of which was a canon 5D). I also used the program Adobe after effects to create the special effects of the ghost hovering and the flickers around it. Through the use of these programs I was able to improve my skills in editing media footage and so I have noticed a large improvement from my AS year to my A2 year. I have also used the internet and the website ‘Freesound.org’ to download sound effects for the use in the diegetic sound section of my music video. In the creation of my ancillary projects I used and enhanced my skills in Adobe Photoshop allowing me to create a collection of pieces that look professional and as though they were real media products that would be found on the market. In the construction stage media technologies were essential as they allowed me to turn my project from being just a collection of different clips to a heavily edited, professional looking video.
  • 5. In the evaluation phase of my project I have used a variety of different online presentational devices such as Prezi and Emaze. These online devices have proved very useful as they have allowed my evaluation posts on my blog to be engaging and interactive, instead of just large blocks of text. I have also used YouTube and Adobe Premier pro in order to make an evaluation voiceover video to my evaluation question one, however not as complicated as the other editing techniques that I have used I still utilised these programs during this stage. I also used hardware technology in that I used a sound recorder on my phone to record the audio for this voiceover and this worked well allowing me to record this easily and export it to a computer. I have also used blogger extensively throughout all stages to document my progress, however especially this stage as I need to post my updates on there. Furthermore I have added to web 2.0 in this stage of production in that I have uploaded my finished version of all products to YouTube and Facebook in order to gain feedback from them. Creative technologies were less important in this stage, however I used more online sites and presentational resources.