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Verbal Communication 
 
Section 1
Verbal Communication 
 
 This involves the use of speech and writing to 
communicate. (Lord Et. Al., 2012) 
 Verbal communication refers to the use of sounds 
and language to relay a message. It serves as a 
vehicle for expressing desires, ideas and concepts 
and is vital to the processes of learning and teaching. 
http://www.livestrong.com/article/150573
Verbal Communication 
 
Oral/Spoken 
• Oral communication consists 
of all spoken exchanges. In 
oral communication, verbal 
feedback typically follows 
the initial message whether 
in the form of a question or 
comment. 
• Casual conversations among 
friends as well as political 
debates fall into this 
category.
Verbal Communication 
 
Written 
 Another form of verbal 
communication which requires 
no speech. Written 
communication, while 
technically nonverbal, 
commonly falls under the 
umbrella of verbal 
communication for the use of 
words (language) to convey 
ideas. 
 Books, letters, email, texts, 
memos, magazines, 
newspapers and personal 
journals are all examples of 
verbal communication.
Verbal Communication 
 
Formal 
• Meeting strangers 
• Within a business or legal 
setting. 
• Official corporate 
communications such as 
• meetings 
• speeches 
• conferences 
• letters and 
• Memorandums
Verbal Communication 
 
IInnffoorrmmaall 
 Casual spoken and 
written exchanges. 
 Informal conversations 
between 
 friends, 
 co-workers and even 
strangers. 
 It requires a common 
bond; therefore, it takes 
place most frequently 
between close friends and 
family members.
Characteristics of Verbal 
Communication 
 
 Language is symbolic – By themselves, language elements 
usually have no meaning: the symbols are 
arbitrary(randomly selected). 
 Meanings are in people not in words. 
 Language is governed by rules 
 Phonological rules –govern how sounds are combined to 
form words 
 Semantic rules – define the meaning of specific words 
 Syntactic rules – govern the structure of the language, the 
way symbols can be arranged 
 Pragmatic rules – govern the appropriateness of words in 
given contexts
Functions of Verbal 
Communication 
 
Verbal communication satisfies basic functions such as: 
 describing ideas 
 Making requests 
 solving problems
Functions of Verbal 
Communication 
 
Verbal Communication shapes attitudes: attitudes 
towards others and ourselves. 
It is manifested through naming 
It influences our credibility 
It influences our status 
It informs issues of racism and sexism
Functions of Verbal 
Communication 
 
Verbal Communication reflects our attitudes: 
Power (feelings of control) 
Affiliation (establishing relationships) 
Attraction 
Responsibility
Types of Verbal 
Communication 
 
Verbal includes both spoken and written 
communication: 
Equivocal language – language that allows for the 
possibility of several different meanings. 
Relative terms – words that do not have one 
exact/specific definition. They gain meaning by 
comparison and can change depending on context. 
Slang – non standard words and phrases in a given 
language.
Types of Verbal 
Communication 
 
 Jargon – language used by personnel in a particular 
field. 
 Argot – secret language used by various groups e.g. 
Schoolmates, prisoners 
 Overly abstract language – Abstract language is used 
to discuss ideas. Overly abstract language leaves too 
much room for interpretation and hides details from 
others.
Types of Verbal 
Communication 
 
 Emotive language – the deliberate choice of words to 
elicit emotion in others. 
e.g. The men were killed. 
The innocent man was executed in cold blood in 
front of his two year old son. 
 Evasive language – language that is used to avoid a 
situation.
Non-verbal 
Communication 
 
Section 2
Non-verbal 
Communication 
 
 Non-verbal communication refers to a wide array of 
behaviours by which we communicate messages 
without the use of the voice (McDermott, 2008). 
 Non-verbal communication is when information is 
transferred from sender to receiver without the use 
of words (Lord Et. Al., 2012).
Non-verbal 
Communication 
 
 According to McDermott, 2008 such behaviours are 
also termed communicative behaviours since they 
consistently and inevitably convey meaning. 
 It can be conscious and deliberate or unconscious 
and accidental.
The Characteristics of Non-verbal 
Communication 
 
 It exists 
 It has communicative value 
 It is primarily relational 
 It is ambiguous 
 It is culture –bound
Non - Verbal 
Communication 
 
 The most obvious non-verbal behaviours are seen in 
our: 
 Vocalics/paralanguage 
 Proxemics 
 Chronemics 
 Artefacts 
 Movement 
 Use of our five senses
Vocalics/ 
paralanguage
Non-verbal 
Communication 
 
Vocalics/ 
Paralanguage 
 Refers to the use of: 
 volume 
 tone 
 pitch 
 rate of speaking 
to give additional 
meaning or emphasis 
to what is spoken.
Non-verbal 
Communication 
 
 Activity 
 Say “come here” using a variety of tone, volume and 
pitch to highlight different meanings.
Proxemics
Non-verbal 
Communication 
 
PPrrooxxeemmiiccss 
 Refers to the use of 
space to convey an idea 
or image. 
 Our use of space or 
proximity is a 
significant indicator of 
how close or intimate 
we feel toward others.
Proxemics 
 
 Everyone observes the space around them, this is 
called personal space. 
 The concept of personal space is determined by 
cultures. 
 Eastern cultures: a kiss on the cheek is a common form 
of greeting 
 Western cultures: a handshake is the common form of 
greeting.
Chronemics
Non-verbal 
Communication 
 
CChhrroonneemmiiccss 
 This is the use of and 
attitude to time which 
discloses information 
about: 
 our status 
 relationship with 
others 
 our self-concept
Chronemics 
 
 Being late for appointments duties and 
responsibilities is almost always read as a sign of 
 disrespect or 
 lack of commitment.
Chronemics 
 
 To be punctual suggests that one is: 
 focused on and committed to the task at hand, 
 or that one respects those with whom one is meeting.
Artifacts
Non-verbal 
Communication 
 
Artifacts 
 The things we own, 
use, wear and even 
discard all convey 
messages about us: 
 Our preferences 
 Tastes 
 Resources 
 Or lack of resources
Movement
Non-verbal 
Communication 
 
Movement 
 Posture 
 Gestures 
 Facial expressions and 
 Body language 
are perhaps the most 
obvious in 
communicating 
messages about our 
attitudes and feelings.
Functions of Non-verbal 
Communication 
 
Section 3
Functions of Non-verbal 
Communication 
 
Substituting 
 A word is replaced or 
substituted by an action 
or movements may be 
used to build sentences 
and communicate 
sophisticated concepts. 
 E.g. Traffic officers, 
Traffic signs
Come 
here…
Functions of Non-verbal 
Communication 
 
RReeiinnffoorrcciinngg 
 The use of non-verbal 
communication to 
complement or add to 
our verbal sounds. 
 E.g. pointing and 
nodding head while 
speaking
Functions of Non-verbal 
Communication 
 
Regulating 
 The use of non-verbal 
signs to show interest 
or regulate the flow of 
interaction. 
 E.g. hand signal of 
drivers, raising of the 
hand to show that you 
want to say something, 
traffic cop
Functions of Non-verbal 
Communication 
 
CCoonnttrraaddiiccttiioonn 
 To change or contradict 
your verbal message 
you can display an 
opposite non-verbal 
behaviour. 
 E.g. Sarcasm, facial 
expression – bored but 
you nod and keep eye 
contact.
Functions of Non-verbal 
Communication 
 
Managing 
Impressions 
 The creation and 
control of the way 
others perceive you by 
the way in which you 
dress, speak, walk. 
 The use of a car, dog, 
house, and jewelry to 
create an impression 
about yourself.
Functions of Non-verbal 
Communication 
 
Establishing 
Relationship 
 Non-verbal messages 
are used to establish or 
reveal a relationship. 
 If, when, how and 
where you touch 
someone will 
communicate 
information about the 
relationship you have.
Further Readings 
 
 McDermott, H. (2008) CAPE Communication 
Studies. Pg. 158 – 163 
 Lord, L. et. al. (2012) CAPE Communication Studies. 
Pg. 130, 139-140.

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Verbal & Non-Verbal Communication Techniques

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  • 4. Verbal Communication   This involves the use of speech and writing to communicate. (Lord Et. Al., 2012)  Verbal communication refers to the use of sounds and language to relay a message. It serves as a vehicle for expressing desires, ideas and concepts and is vital to the processes of learning and teaching. http://www.livestrong.com/article/150573
  • 5. Verbal Communication  Oral/Spoken • Oral communication consists of all spoken exchanges. In oral communication, verbal feedback typically follows the initial message whether in the form of a question or comment. • Casual conversations among friends as well as political debates fall into this category.
  • 6. Verbal Communication  Written  Another form of verbal communication which requires no speech. Written communication, while technically nonverbal, commonly falls under the umbrella of verbal communication for the use of words (language) to convey ideas.  Books, letters, email, texts, memos, magazines, newspapers and personal journals are all examples of verbal communication.
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  • 8. Verbal Communication  Formal • Meeting strangers • Within a business or legal setting. • Official corporate communications such as • meetings • speeches • conferences • letters and • Memorandums
  • 9. Verbal Communication  IInnffoorrmmaall  Casual spoken and written exchanges.  Informal conversations between  friends,  co-workers and even strangers.  It requires a common bond; therefore, it takes place most frequently between close friends and family members.
  • 10. Characteristics of Verbal Communication   Language is symbolic – By themselves, language elements usually have no meaning: the symbols are arbitrary(randomly selected).  Meanings are in people not in words.  Language is governed by rules  Phonological rules –govern how sounds are combined to form words  Semantic rules – define the meaning of specific words  Syntactic rules – govern the structure of the language, the way symbols can be arranged  Pragmatic rules – govern the appropriateness of words in given contexts
  • 11. Functions of Verbal Communication  Verbal communication satisfies basic functions such as:  describing ideas  Making requests  solving problems
  • 12. Functions of Verbal Communication  Verbal Communication shapes attitudes: attitudes towards others and ourselves. It is manifested through naming It influences our credibility It influences our status It informs issues of racism and sexism
  • 13. Functions of Verbal Communication  Verbal Communication reflects our attitudes: Power (feelings of control) Affiliation (establishing relationships) Attraction Responsibility
  • 14. Types of Verbal Communication  Verbal includes both spoken and written communication: Equivocal language – language that allows for the possibility of several different meanings. Relative terms – words that do not have one exact/specific definition. They gain meaning by comparison and can change depending on context. Slang – non standard words and phrases in a given language.
  • 15. Types of Verbal Communication   Jargon – language used by personnel in a particular field.  Argot – secret language used by various groups e.g. Schoolmates, prisoners  Overly abstract language – Abstract language is used to discuss ideas. Overly abstract language leaves too much room for interpretation and hides details from others.
  • 16. Types of Verbal Communication   Emotive language – the deliberate choice of words to elicit emotion in others. e.g. The men were killed. The innocent man was executed in cold blood in front of his two year old son.  Evasive language – language that is used to avoid a situation.
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  • 19. Non-verbal Communication   Non-verbal communication refers to a wide array of behaviours by which we communicate messages without the use of the voice (McDermott, 2008).  Non-verbal communication is when information is transferred from sender to receiver without the use of words (Lord Et. Al., 2012).
  • 20. Non-verbal Communication   According to McDermott, 2008 such behaviours are also termed communicative behaviours since they consistently and inevitably convey meaning.  It can be conscious and deliberate or unconscious and accidental.
  • 21. The Characteristics of Non-verbal Communication   It exists  It has communicative value  It is primarily relational  It is ambiguous  It is culture –bound
  • 22. Non - Verbal Communication   The most obvious non-verbal behaviours are seen in our:  Vocalics/paralanguage  Proxemics  Chronemics  Artefacts  Movement  Use of our five senses
  • 24. Non-verbal Communication  Vocalics/ Paralanguage  Refers to the use of:  volume  tone  pitch  rate of speaking to give additional meaning or emphasis to what is spoken.
  • 25. Non-verbal Communication   Activity  Say “come here” using a variety of tone, volume and pitch to highlight different meanings.
  • 27. Non-verbal Communication  PPrrooxxeemmiiccss  Refers to the use of space to convey an idea or image.  Our use of space or proximity is a significant indicator of how close or intimate we feel toward others.
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  • 29. Proxemics   Everyone observes the space around them, this is called personal space.  The concept of personal space is determined by cultures.  Eastern cultures: a kiss on the cheek is a common form of greeting  Western cultures: a handshake is the common form of greeting.
  • 31. Non-verbal Communication  CChhrroonneemmiiccss  This is the use of and attitude to time which discloses information about:  our status  relationship with others  our self-concept
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  • 33. Chronemics   Being late for appointments duties and responsibilities is almost always read as a sign of  disrespect or  lack of commitment.
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  • 35. Chronemics   To be punctual suggests that one is:  focused on and committed to the task at hand,  or that one respects those with whom one is meeting.
  • 37. Non-verbal Communication  Artifacts  The things we own, use, wear and even discard all convey messages about us:  Our preferences  Tastes  Resources  Or lack of resources
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  • 43. Non-verbal Communication  Movement  Posture  Gestures  Facial expressions and  Body language are perhaps the most obvious in communicating messages about our attitudes and feelings.
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  • 47. Functions of Non-verbal Communication  Section 3
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  • 49. Functions of Non-verbal Communication  Substituting  A word is replaced or substituted by an action or movements may be used to build sentences and communicate sophisticated concepts.  E.g. Traffic officers, Traffic signs
  • 51. Functions of Non-verbal Communication  RReeiinnffoorrcciinngg  The use of non-verbal communication to complement or add to our verbal sounds.  E.g. pointing and nodding head while speaking
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  • 53. Functions of Non-verbal Communication  Regulating  The use of non-verbal signs to show interest or regulate the flow of interaction.  E.g. hand signal of drivers, raising of the hand to show that you want to say something, traffic cop
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  • 55. Functions of Non-verbal Communication  CCoonnttrraaddiiccttiioonn  To change or contradict your verbal message you can display an opposite non-verbal behaviour.  E.g. Sarcasm, facial expression – bored but you nod and keep eye contact.
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  • 57. Functions of Non-verbal Communication  Managing Impressions  The creation and control of the way others perceive you by the way in which you dress, speak, walk.  The use of a car, dog, house, and jewelry to create an impression about yourself.
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  • 59. Functions of Non-verbal Communication  Establishing Relationship  Non-verbal messages are used to establish or reveal a relationship.  If, when, how and where you touch someone will communicate information about the relationship you have.
  • 60. Further Readings   McDermott, H. (2008) CAPE Communication Studies. Pg. 158 – 163  Lord, L. et. al. (2012) CAPE Communication Studies. Pg. 130, 139-140.