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Statement of intent video
- 1. CCS438 – Statementof Intent CCS/H409 Oxford Cambridge and RSA Examinations Centre number Centre name Candidatenumber Candidate name Brief chosen: ………………………………………………………………………………………………………… How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) Product 1 …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… Advanced GCE in Media Studies H409/03/04 Making media Media Studies Statement of Intent Mohammed Samir Ali In my music video, there will be strong connotations of a hip-hop music video but I will subvert it to make the music video suitable. The video will be a narrative and the links with a hip-hop will be the idea of being successful in life and boasting. However, I will subvert it, as my music video will be a love triangle with two best friends. Some aspects will be stereotypical such as the male gaze within the video and men impressing woman. Also I will include counter stereotypes in rags to riches story where both friends became successful. In my video I will include a representation of different genders and race to make the video have a degree of diversity. My video is targeting an age range between 16-25 and the socio-economic group AB, include these representations within my video by having my actors wearing smart/casual attire to appeal to both young and sophisticated audiences, the location of my shoots would be more urbanised so it relates to a younger audience. The actual actors will be young themselves so the audience are able to relate. My video are also subverts from some public representations that suggest that the youth are troublesome. This subverts as a video as it shows the youth becoming more successful in life. I’m targeting both male and female audience. I’m targeting the aspirer as this applies to the AB group and it ties in with the narrative. I will use different editing techniques within my video; I plan to use high key lighting and high levels of saturation to represent the flashbacks. Also, I will use fade to black at the end. My video will have to be 3 minutes long. The video will be uploaded to YouTube and dimensions are compliant to the website.
- 2. CCS438 – Statementof Intent CCS/H409 Oxford Cambridge and RSA Examinations …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. Product 2 ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. For my webpage, I plan to promote the artist of the music video. I plan to create a logo to represent the artist and place within the webpage. The title will be the artist’s name. As well I plan to have different navigation pages to make it accessible for audiences, it will allow less congestion within pages. In my webpage I will include different information about the song and artist. I will use high key lighting as well as including gender-neutral colours so it appeals to both genders. I will use a font that will appeal to the youthful audience an example of that font would be Helvetica.
- 3. CCS438 – Statementof Intent CCS/H409 Oxford Cambridge and RSA Examinations How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words) …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………. I intend to link the two media products by using high key lighting and high levels of saturation within my video and webpage to show a clear link, this will indicate the youthfulness throughout my products. As well I will include titles within the webpage, similar to my music videos. In my webpage, I will include an embedded link to watch the music video to give it easy access, also I will include a link to the website on the description when I upload the video to YouTube to give audiences a site to go to. Through these links it will accentuate high levels of intertextuality that are included through my two media products.