Media Theory Task

1. Use of Humour –
Shark fishing and
“Bahamas line”
Volcano on head- can confuse
audiences- could also mean
red hot and mind blowing
Girl in Bikini suggests use of
Male Gaze/ Entices audiences
to buy the product
High saturation
of colours can
represent
happiness and a
more joyful
image/situation
and the
predominant use
of light blue,
represent
calmness and
relaxation which
is further
represented by
the beach in the
picture.
Actor has direct
mode of address-
engages the
audience straight
away
Image of Poseidon
suggest an alpha
male and
masculinity
Old spice is
cursive- cursive-
links to old
products
Links to the Navy
Celebrity endorsement