The document analyzes visual elements of an advertisement, noting that the use of "We" suggests the family is becoming homeless. Red eyes indicate crying, and pronouns like "We", "He", and "I" make the ad more personal. At the bottom, lots of information is provided. The three subjects have the same dead, expressionless looks. The direct address is almost a plea for help, representing a range of ages and genders but no ethnicity. Red writing implies fear while black backgrounds can symbolize depression or darkness, framing the subjects. The bold, sans-serif font makes the text stand out to audiences. A rhetorical question and emotional tagline aim to be specific and relatable to prompt action