SlideShare a Scribd company logo
Suggests Family
becoming
homeless with
use of the word
‘We’
Red eyes
suggests crying
Pronouns (We, He and I) make the
advert more personal
Lots of information along
the bottom
All three have the same
expression, looks dead on the
inside
Direct mode of address
almost as a plea to help
range of genders and ages
Red writing suggests fearNo ethnic representation
Repetition of ‘we can help’
Black backgrounds can link to depression
or darkness as well as framing the subject
Font is bold so it stands out to audiences
–Sans Serif
Rhetorical
Question
Tagline –
specific,
relatable to
the audience
Emotional
Appeal
Pale, sicken
face
Call to Action

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Shelter advertisement

  • 1. Suggests Family becoming homeless with use of the word ‘We’ Red eyes suggests crying Pronouns (We, He and I) make the advert more personal Lots of information along the bottom All three have the same expression, looks dead on the inside Direct mode of address almost as a plea to help range of genders and ages Red writing suggests fearNo ethnic representation Repetition of ‘we can help’ Black backgrounds can link to depression or darkness as well as framing the subject Font is bold so it stands out to audiences –Sans Serif Rhetorical Question Tagline – specific, relatable to the audience Emotional Appeal Pale, sicken face Call to Action