Media and advertising lucozade
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Gareth Bale endorses an energy drink, taking up most of the advertisement. As the world's most expensive footballer who moved to Real Madrid, he is described as a "test subject" to claim the drink is "scientifically proven" to improve energy and intelligence, though that claim may not be valid. The ad uses Bale's celebrity and serious demeanor to suggest the drink allows one to perform "in a different league" like Bale moving to a top club, with the brand's colors and sans-serif font reinforcing that message.
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https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-exploring-gemini-ai-and-integration-with-mulesoft/
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Priya Shaw - https://www.linkedin.com/in/priya-shaw
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Media and advertising lucozade
- 1. Celebrity endorsement- Enlarged picture of Gareth Bale, taking up two thirds of the ad. Gareth Bale was at the time the worlds most expensive footballer moving to Real Madrid. Information on the right suggests that Gareth Bale is a ‘test subject’ this links to the claim of being Scientifically proven’ ‘Scientifically Proven’ can be both true or false as it is a glittering generalities, this suggests that audience will not know if It actually is but will be convinced otherwise. Direct mode of address with Gareth Bale, also serious demeanor “In a different league” is a reference to sporting activity it suggests being above the rest, it also links to Gareth Bale moving to Real Madrid from Spurs. YES links to celebration which also links to sporting activity. Yellow- Energy Blue- Intelligence/trust/men Yellow/Blue are complimentary but also links to the brand colours Sans Serif font to look more modernised