4. BACKGROUND
• At present, Hennessy has 222 PGs in nationwide, 4 PG team leaders, 2 PG city
leaders.
• Hennessy signed a long-term contract with all of them.
• Salary is paid monthly with incentive and allowance.
• 222 PGs will be under the management of two PG leaders in Hanoi and HCMC.
In addition, two big groups are divided into small teams with team leaders.
Two PG leaders manage all PGs’ activities such as, make the schedule of each
PG, train product knowledge, QC and even manage the salary payment.
It seems difficult for Hennessy to check and ensure about PGs’ activities.
So, it is the reason why Hennessy would like to have an agency to help them
manage all PGs’ activities.
5. OBJECTIVES
• To organize a new professional PGs team
• To be effective PG management on recruitment, training, administration, quality
control…
• To increase the brand awareness
• To enhance the brand image
• To support sales
6. • Type of project: Promoter management
• Coverage: 12 cities & provinces
– Mekong Delta: Can Tho, Long Xuyen, Ben Tre
– South: HCMC, Vung Tau, Binh Duong, Bien Hoa
– Central: Da Nang, Nha Trang
– North: Ha Noi, Hai Phong, Quang Ninh
• Number of promoters: 222 PGs
• Type of contract: Long – term contract
Introduction
GENERAL INFORMATION
7. • Working time: 4 hours per day and 6 days per
week
• Shift is flexible depending on what kind of outlet
they are working in. Normally from 17:00
onwards to overnight.
• PGs’ uniform: uniforms and accessories will be
handled by BIZ and charged back to Hennessy
according to our requirements and budget.
• Working timetable and outlet arrangement will
be scheduled and implemented by BIZ
PG’S ACTIVITIES
10. OVERALL
• Hennessy will provide all PGs’ profiles for Biz.
• Two current leaders will become the Hennessy
coordinator to contact and help Biz in PGs’ activities
management.
• Hennessy transfers entirely 4 current team leaders
and 222 PGs for Biz to manage and allocate.
• All current team leaders and PGs will have the
probation of 2 months. It will help Biz to evaluate their
performance and select the best PG for Hennessy to
sign the permanent contract
• All team leaders and PGs will have the performance
evaluation each 6 months.
• Biz proposes a number of PGs for backup plan.
11. • Hennessy will complete the termination contracts with PGs & Team Leaders and pay all
related cost before Biz manages all PGs.
MANPOWER TRANSITION
12. City No. of PGs
No. of Team
Leaders
No. of QC staff
No of
City leader
Hanoi 65 5
2
1Hai Phong 14 1
Quang Ninh 5 1
Da Nang 10 1
1
Nha Trang 11 1
HCMC 74 5
3
1Vung Tau – Bien Hoa – Binh
Duong
15 1
Can Tho – Long Xuyen –
Ben Tre
12 1 1
TOTAL 206 16 5 4
PERSONNEL ALLOCATION
13. Hennessy
ORGANIZATION CHART
Biz Management Team
1 TL manages about 15 PGs or more
HCMC – BH – VT – BD
Leader
PGs
TLsBiz
QC
HN – HP – QN Leader DN - NT Leader
PGs
TLsBiz
QC
PGs
TLsBiz
QC
Can Tho – LX - BTre
Leader
PGs
TLsBiz
QC
Coordinator
14. • Communicate and coordinate with Agency in organizing and PG assignment for the
marketing events of Hennessy such as No. of PGs required, outlets, specific
requirement on costume, make up, service…
• Coordinate with Agency in product knowledge training
• Communicate the requirements from Hennessy to Agency
• Random check the PGs’ performance at the outlets if it is in accordance with the
schedule and performance appraisal conducted by Agency.
• Propose the initiatives on the quality improvement for the PG team.
COORDINATOR – SCOPE OF WORK
15. Manage & monitor efficiency of PGs.
Allocate the route map
Follow-up work in progress.
Maintain a good working relationship with outlets
Random check the PGs’ performance at outlets
Market feedback (operation, product, and other insight)
Coordinate with City leaders for schedule and implement training course for PGs
Ensure all staff have deeply understanding products and campaign before working
outside
Also work as PG position
Submit daily/weekly reports
TEAM LEADER – SCOPE OF WORK
16. Check PGs working well
Consolidate information and report back to City
Leader
Any mistakes will be brought to the attention of the
TLs right away for immediate correction
Target: Average 10 – 15 outlets/day
Note:
– The MS checker will disguise as consumer at
outlets to check PGs.
– PGs will not know who are MS checkers
QC STAFF/MS CHECKER – SCOPE OF WORK
17. • Assist City Leaders in all activities in their
city
• Input sales database and other reports
• Coordinate with Team Leaders and City
Leaders for recruitment , labor contract and
payroll
• Coordinate with Training Manger for training
manual
• Manage and ensure the inventory of POSM,
uniforms, samples (if any) are correctly
ADMIN – SCOPE OF WORK
18. • Manage the PG activities for entire campaign in their city
• Ensure that program mechanic is executed smoothly
• Coordinate with Team leaders, QC Staff to quality control & report
• Responsible for ensure that all materials involved in the campaign are safe and secure
• Manage the training activities for entire campaign
• Coordinate with Project Leader to prepare and ensure the training manual correctly
and in line with the campaign objectives
• Coordinate with Team Leader for schedule and implement training course for PGs, QC
staff
CITY LEADER – SCOPE OF WORK
19. • Based on the number and allocation of outlet that Hennessy provides, Biz will allocate the route
map.
• The allocation of PGs at outlets: whether there is any request for increase/ cut down number of PGs
in any outlet, it must follow the steps below:
• In that case, after having the final number of PGs and outlets, Biz will re – allocate the new route
map.
PG Proposal for outlet by
Sales Manager
Reviewed by HR &
approved by
Director
HR will
communicate the
PG allocation to
BIZ for processing
ROUTE MAP
22. JOB DESCRIPTION
Spread brand message and build brand awareness.
Create trials to reach the sales target.
Get consumer insight toward the product and brand among the
market
To monitor the POSMs status
Submit daily reports
REQUIREMENT
Female
Height: >=1.6m
Attractive appearance
No visible defects: wearing glasses,
scars
Good communication skills
Self-confident, highly disciplined
Education: At least 12/12
Experience: HORECA channel
And others requirements from
Hennessy
RECRUITING
CHANNELS
Current database from Biz Tequila / Hennessy
Model Agencies
Employment Centers
PROMOTER GIRL
23. JOB DESCRIPTION
REQUIREMENT
RECRUITTINH
CHANNELS
Manage & monitor efficiency of PGs.
Allocate the route map (personal journey plan)
Follow-up work in progress.
Maintain a good working relationship with outlets
Market feedback (operation, product, and other insight)
Submit daily/weekly reports
Male or Female, 25-40 years old
Hard working, highly disciplined,
responsible, honest
Good training, managing and reporting
skills
Education: at least 12/12
Experience: PGs management
And others requirements from
Hennessy
Biz Tequila Database
Hennessy Database
Employment Centers
TEAM LEADER
25. • The recruitment will be deployed depending on Hennessy’s need.
• Two options for your choice:
– Hennessy’s source
– Biz’s source
In screening session, Hennessy Marketing and Sales Team must be of the same
mind.
OVERALL
26. LIST OF CANDIDATES
• Identifying Recruitment
Channels.
• Gathering names of potential
candidates.
INITIAL SCREENING:
Filtering Process / Short listed Candidates
• Select qualified candidates based on the
requirements and capacity to handle job
• Select profiles of those who have good
performance in previous programs
FINAL SCREENING:
The Interview Process
By Coordinator/APL/PL and Client
Representative
• Review Sales & Communications Skills
• Check available schedule
• Role play testing
APPROVAL
By Client
• Profiles approved by client
after screening (Main & Back-
up PGs)
• Confirm the interview result to
successful candidates to
block their schedule
PROCESS
27. After screening
15% approved PGs
will fail
After training
10% approved PGs
will fail
Introduce outlet
3% approved PGs
will fail
PRe-launch period
Based on past experiences, average percentage of PGs who quit at
certain periods during the implementation are as follows:
Launching period
Launching and after 1
working week
5% approved PGs will fail
Thus, there must be a total of 33% Back-up SAs
to ensure complete attendance.
PG FAILURE CHART
29. • The meeting will be held weekly in each province
• Venue: Hennessy Office
• Attendants:
– Team Leaders
– PGs
• Content:
– Update weekly news, information
– Weekly report
– Evaluate weekly performance
– Key learning
WEEKLY MEETING
30. • Time: Monthly.
• Venue: Hennessy Office
• Location: Each province
• Attendant: PGs, TLs, City Leaders
• Content:
• Review and evaluate working result in last month
• Key learning
• Congratulation top PGs in each province
• Training product knowledge/sales skill
• Update news, information , working schedule for
next quarterly
QUARTERLY TRAINING & MEETING
31. • Time: yearly
• Venue: each province
• Attendant: PGs, TLs, City Leaders, Project
Management Team
• Team building party will be held if Hennessy
team achieve their target to reward and
encourage all members
TEAM BUILDING PARTY
32. • Time: monthly & quarterly through SKYPE
• Attendants: Coordinators, City Leaders,
Team Leaders, Project Management Team
• Content:
– Review and evaluate monthly &
quarterly performance
– Key Learning
– Update information, working plan for
next month & quarter
MONTHLY & QUARTERLY MANAGEMENT TEAM MEETING
33. • Other training:
– Biz /Coordinators/City Leaders/TLs
will handle training new recruited
PGs
– Training time and venue will
depend on the number of new PGs
• Training manual: in coordination of Biz
and Hennessy
• POSM, uniforms & sales kits will be
provided by Hennessy
MANUAL TRAINING AND OTHER TRAINING
34. Everyone
understand
objectives and
commit
with the job
&
their
responsibilities
Project objective
Product knowledge
Key message
Working process
Target consumers
Communication &
selling skills
Responsibilities
Integrity & disciplines
Make up & Uniform
Reporting
DO & DON’T - Case
Studies – ROLE PLAY
Learning from previous
issues
Benefits
ON-THE-JOB MOTIVATION ON-THE-JOB COACHING
TRAINING… IS NOT ONLY ABOUT THEORY
36. WORKING DISCIPLINES
• Uniform: Ready to wear uniform supplied by Hennessy
• Working time
• 4h/day, 6 days/week
• All sudden absence/leave (sick, accident,
emergency case) must be immediately informed to
direct Team Leader to arrange
• Other regulations: To be informed in the training session.
37. Issue Solution & Recommendation
• PG fails to deliver key message to
consumers
• PG does not follow proper discipline on
uniform, working time, working
attitude,…
• PG does not approach all customers in
outlets.
• Outlet owner complains of PG’s
performance.
• Re-train & re-coach
• Reprimand PGs for better performance
• Bonus deductions as punishment for
Biz to enforce discipline.
• Terminate contract after second
warning.
Serious mistake:
• Absence without notice
• Absence with reason 3 times/month
• Chat with other PGs 2 times/month
• To wear uniform outside of working
time (for dancing, relaxing…)
• Terminate contract immediately
• Replace by back up PGs within the day
WORKING DISCIPLINES
38. • Biz will check all PGs’ activities with approved
route map and timetable through Coordinators,
Team Leaders, City Leaders, QCs…
• One copy of route map and timetable for to random
checking.
• Biz will handle PGs’ working performance
evaluation and report to Hennessy.
• Quality control and get feedbacks from consumers
and report.
QUALITY CONTROL
39. • We understand that PGs don’t always work when unsupervised.
• Therefore, in this job, RELIABLE QUALITY is key, and so is DISCIPLINE.
Project
Leader/City
Leader
Coordinators
Randomly
check
Team Leader &
QC Team
Official & regular
checks
Mystery shopper
Secret check
Team leader
Official &
regular
check
PGs’
performance
All checks are scheduled and updated.
Results of check will lead to rewarding incentives or penalties.
There is monthly Review Meeting of all project staffs at each province.
QUALITY CONTROL METHOD
40. • Some criterion to evaluate working performance:
– Good looking
– Working on time
– Make up and uniform
– Good communication skill
– Cheerful, confident and dynamic
– Well – trained and discipline
– Responsibility
– Good relationship with outlet’ s owners
– Daily report
– …
WORKING PERFORMANCE EVALUATION
42. • Biz will be a representative to sign the labor
contracts with PGs, Team Leaders & QC
Team
• All staff will have the probation of 2 months
• After the probation, Biz will sign fulltime
labor contracts with staff who meet the
performance’s requirement.
LABOUR CONTRACT PROCESS
44. No Item Permanent contract
1 Basic Salary X
2 Allowance
• Fuel/Travelling
• Food Allowance
• Parking
• Mobile
• Make-up
X
X
X
X
3 Benefit
• SI, HI
• Accident Insurance
• Unemployment insurance
X
X
X
4 Incentive As Hennessy policy
5 Tet bonus X
6 Overtime As government policy
SALARY & ALLOWANCE
45. • Incentive and bonus will be paid based on the
current incentive and bonus system of Hennessy.
• Biz will propose a new suitable system to reward if
Hennessy requires
INCENTIVE
46. • The current payment terms.
• Allowance
• Bonus (if any)
• Salary calculation.
• Non – salary (if any)
HENNESSY WILL SHARE…
48. • Biz will handle statutory obligation of employer: social insurance, health
insurance, accident insurance, PIT declaration.
• Biz will pay monthly salary, incentive and allowance directly to PGs, Team
Leaders, City Leader, QC staff and Mystery shoppers after final approval by on
the payroll.
• Biz will send estimate monthly salary to Hennessy on the 1st week of month
• Total approved estimate monthly salary will be transferred to Biz on the 2nd
week of month so that Biz will make sure to pay salary on time
• Biz will send actual payroll to Hennessy for approval before salary payment
processing on 3rd week of month
• The remaining of amount of estimate salary will be settlement on next month
SALARY – PAYROLL PROCESS
53. Report System (cont.)
PG1 Supervisor 1
Client
Project leader
Inform immediately on phone first
and then by email.
City leader
ISSUES: BY PHONE & EMAIL
55. • Nationwide Operation
• Professional networking
• Credentials and familiarity with Promoter Management Activities
• Capacity to handle job
• Past history with many client in related field.
• Always keep commitment with Project Quality Requirements
• Innovation
• Understands and gets along with business spirit of client
• Provides anticipation comments, key learning, recommendations and solutions
during project
• Ongoing capacity to meet deadlines
• Value of your money
OUR CAPACITY
56. BIZ Da Nang
BIZ Can Tho
BIZ Hai Phong
BIZ Head Office
HCMC
Other offices:
Quang Ninh
Hue
Quy Nhon
Nha Trang
Phan Thiet
Da Lat
Bien Hoa
Vung Tau
Binh Duong
My Tho
Rach Gia
…
BIZ Ha Noi
NATIONWIDE OPERATION
57. Biz will
help you
…
Saving time
and
resources in
management
Avoiding
legal risks
when signing
long – term
labor contract
Build up a
professional
team &
enhance
working
relationship
with outlet
owner
Checking and
ensuring all
PGs’ activities
Administering
PGs’ salary
more clearly
and ensuring to
pay all
necessary
benefits
WHY CHOOSE BIZ?
58. Consumer Awareness
& Sales Off-Take
Well Cute &
Trained Staff
Well Management
Well Approach
Right Target
Well
Communication
KEY SUCCESSFUL FACTORS
60. Items By whom By when
Presentation Biz 3rd Sep
Feedback (if any) and
revised proposal
Hennessy - Biz 3rd – 9th Sep
Send revised proposal
and quotation
Biz 9th Sep
Feedback & revised (if
any)
Biz, Hennessy 9th – 30th Sep
Contract sign Biz, Hennessy Oct 09
Preparation Biz, Hennessy Oct – Dec 09
Live Biz Jan 2010
TIMELINE
