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Turning Passion to Profit - Online Marketing - Session 3

Slidedeck of 3rd Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.

4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.

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Turning Passion to Profit - Online Marketing - Session 3

  1. 1. Google+ (Plus)Yet another social network? Birgit Pauli-Haack, October 2012
  2. 2. Why Bother? Fast GrowthTime to reach 50 million users - 88days. Google+ Currently 400 mio users (09/2012)
  3. 3. Why Bother? Ubiquitous GoogleUnifying Toolbar over all Google ApplicationsCalendar, Gmail, Photos, Gdrive, News,Maps.. Notifcation in Red: comments, +1, shared, circled, circled back.
  4. 4. Why Bother? Search ResultsComscore & Highwire - Google Search 65%, Bing 15%, Yahoo 14%. Stats on a client’s site…
  5. 5. Why Bother? - Search
  6. 6. Why Bother? Social Search
  7. 7. Why Bother? Identifies Experts
  8. 8. Why Bother? SearchNew Rules of Engagement ...Page 1, Position 1  is no longer the gold standard for  successful SEO strategies. ComScore
  9. 9. Power: Public Search in Google+
  10. 10. Getting started...http://plus.google.comSign-in w/ your @gmail account orSign-in w/ Google Apps account (@company.com)or create an account.
  11. 11. Your Profile: About ProfilePhoto Introduction Links to SNS
  12. 12. Your Google+ Page: About ProfilePhoto Introduction Links to SNS Post
  13. 13. Your Profile: Public Posts Share early, share often! Linke, photos, videos Comments # +1 (=likes) # of shares
  14. 14. Features: Circles
  15. 15. Power: Sharing Circles
  16. 16. Power Feature: Hangout On The AirInvite up to 9 people to video chat and broadcast live to the restof the world.
  17. 17. Power Feature: Ripples
  18. 18. Power Feature: Events  Integrated in Google Calendar
  19. 19. Power Feature: Maps +Google+ LocalClaim Your Business Online!
  20. 20. Measuring SEO Impact: ToolsGoogle Webmaster ToolsGoogle Analytics
  21. 21. Webmaster Tools: Search Queries
  22. 22. Webmaster Tools: Back Links
  23. 23. Webmaster Tools: Index StatusNumber of pages in Google Search Index
  24. 24. Google Analytics: Overview
  25. 25. Google Analytics: Traffic Sources
  26. 26. Review Referral Traffic on your websiteThe minimum you put in is the maximum you can expect to get out. – Karl Gibbons

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