Google plus for brands


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How brands should use google plus for social media

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Google plus for brands

  1. 1. Google Plus Pages & Profiles • Google Plus Pages: Pages is basically the Google Plus version of Facebook Fan Pages, and gives businesses a chance to claim a profile on the social network so they can interact with and engage their customers and fans. • Google Plus Profiles: Profiles is basically the Google Plus version of Facebook User Profiles. They are more emphasized to be used by a generic Google Plus user. They cannot be used for Brand page establishment. Google Plus profiles can be used to interact & engage more with your friends if they are in your circles.10-Jan-12 1
  2. 2. Top Brands on Google Plus Android (368346 Coldplay (257024 Followers) Followers) Google Chrome Mashable (275009 (141912 Followers) Followers The New York Times H & M (23446610-Jan-12 (190588 Followers) 2 Followers)
  3. 3. What you can do on Google Plus? Circles is the most important feature of google plus which enable you to Create create micro communities like Circles functionality based on any criteria and engage with them Make Hangout & Games G+ Updates & Receive feeds Image Sharing • Circles: Circles allow users to group followers in specific categories. It enable you to create micro communities like functionality based on any criteria and engage with them. Influencers can be added to circles to follow their feeds and also to engage with them • Hangouts: This feature allows brands to hang out with followers or customers through video chat. This is a great feature for customer service and could potentially also be used to host live10-Jan-12 3 events.
  4. 4. Google Plus Profile A profile enables you to add your influencer to your circle and share Profile can make your content with them updates and tag their Image sharing/Albums circles Profile can send an update to Circles and their extended circle. This enable the post to reach the network of our circle Receive updates & feeds from circle and pages
  5. 5. Google Plus Pages Advantages: • Direct Connect: Google Plus brand pages let users take advantage of Google’s powerful search engine. Searchers can simply add a “+” before a search query and be directly forwarded to a business’s Google Plus page • SEO: Google will add up all +1 button clicks, from brand pages for Google Plus, websites, and search results, and the single total will be used to determine relevancy in Google Search results. • Business Categorization: Pages for Google Plus can be created in five categories: local business or place; product or brand; company, institution, or organization; arts, entertainment, or sports; and other. This allows businesses to distinguish themselves and helps users search businesses by category.10-Jan-12 5
  6. 6. Google Plus Pages Disadvantages: • Vanity URLS: Vanity URLS makes the users access the Brand pages easily and hassle free (Facebook Provides Vanity URLS to pages & profiles). But with Google Plus Pages this is not available. Without the ability to customize your URL, you are left with a long, confusing ID number that is not easily remembered. • Google Analytics: Many companies rely heavily on this free data tool for their marketing. Integrating it into brand pages on Google+ could prove vital for measuring traffic and growth. • Versatility with Circles: Brands with pages cannot add users to the Circles unless users adds the brand first in its Circles. Without the ability to use Facebooks like- gating tactics and other kinds of promotional apps, brands will have to take on a whole new approach to gaining followers. • Cannot Buy Fans: Google will not be generating any revenue from Google Plus Pages. It means you cant technically advertise except Adwords. • No Support for Apps: Google Plus Pages don’t have support for Apps (Facebook10-Jan-12has support for Apps) 6
  7. 7. Google + for Social Engagement How to engage socially PAGE Profile •Create a Brand Page • Let there be a face for brand which •Integrate G+ brand page with can be employee, owner or virtual other web properties to increase character community size • Profiles can add relevant people in •Engage with people through their network via circle content and updates • Profile can engage with these circles and also receive feeds from their circle • Profile can share it with extended circle of their circle which multiplies the reach of each post10-Jan-12 7
  8. 8. Google Plus Profile v/s Google Plus Pages • Pages can’t add people to circles until the page is added first or mentioned. Impact: Profile enable us to engage with more people and reach out to more influencers effectively compared to pages. We can add influencers and follow their posts and also share our content with them • Pages have the +1 button (similar to Facebook Page’s like button), profiles don’t. Impact: Pages can be integrated with other web properties via +1 button but profiles cant. • Profiles can +1 Business Pages and any content on the Web with a +1 button, Business Pages can’t. Impact: Pages cant share and interact with related web content via plus+ button but profiles can. • Profiles can mention people in comments, Pages can only mention people who’ve already added or mentioned them. Impact: Since pages cant mention/tag people outside their community they are less viral • Pages don’t have the option to share to ‘Extended Circles’ Impact: This is the most crucial difference as pages cant share anything with extended circles (network of circle members) whereas a profile enable sharing content and reaching out to the network of circle i.e extended circle10-Jan-12 8
  9. 9. Our recommendation • Google Plus Page has been recently introduced and lacks the virality and engagement aspect • For a brand to be present on Google+ it is still in early phase • Google+ brand page can be one of the emerging channel /community for Brands but definitely due to its limited functionality its potentially weak • However, the G+ profiles can be highly effective due to the ability of more personally managing circles and reaching out to their network • Brand are recommended to have their spocs on G+ and engage with influential circles10-Jan-12 9
  10. 10. Our recommendation Identify influential Create a relevant Give a Face to TAJ G+ open circle/list circle/circles Create a Profile Eg. Ex. Indian Safari Post engaging content Follow updates from and tag it to your your influencer and Add influencers to circle and extended identify engagement your circle circle opportunity Enable the influencers to engage with the brand on other platforms10-Jan-12 10
  11. 11. Annexure: G+ FEATURE10-Jan-12 11
  12. 12. The Services Circles: Google Circles are groups of friends you organize by topic: Friends, Family, College Buddies, Roommates, etc. From your Circles page you drag and drop your contacts into each of these groups, which makes it easier to share what you want with them. Sparks: Sparks is like Google Reader, except it brings content to you automatically based on your interests. Each topic (tech, kitties, whatever) will get its own "Spark" page and provide links to related articles, videos, photos, etc. Hangouts: Hangouts are virtual rooms where you can video chat with people in your circles. For example, if youre not busy, you can start a talk with your pals. So, basically, its just video chat.10-Jan-12 12
  13. 13. The Services • +1 Button: The Google +1 button is just like the Facebook ‘like’ button in many ways. Voting up a link or an article on Google +1 will mean that you are sharing the article with all your followers and it will be displayed publicly on your profile allowing it to be voted up by your followers again and the possibility to go viral through consequent votes. • Photos: The Google Plus Photos is your regular Photo sharing option. But Google Plus has made this photo sharing very easy & with lots of features. • Games: The Games feature allows to play games for free & also play multiplayer games available on Google Plus.10-Jan-12 13