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Does The World Really Need Google Plus


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Whilst Google+ is still only in beta stage, it is also one of the most hyped products of today – preparing to compete with the market leading Facebook.

But is it likely Google will succeed in convincing hundreds of millions of people who are already using Facebook to migrate to Google+? Or the 100 million who are already using LinkedIn?

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Does The World Really Need Google Plus

  1. 1. Discussion Paper Does the World really need Google+? Will Google+ be a Facebook killer?Copyright of shipIT, 2011 Page 1 of 6
  2. 2. Does the World really need Google+? Google+The hype Whilst Google+ is still only in beta stage, it is also one of the most hyped products of today – preparing to compete with the market leading Facebook. But is it likely Google will succeed in convincing hundreds of millions of people who are already using Facebook to migrate to Google+? Or the 100 million who are already using LinkedIn? Some have already criticized Google+ for being a “reactive” product, simply copying Facebook with some tweaks and it is obviously Facebook Google is preparing to compete against, not LinkedIn. Feature Comparison Let’s first do a quick comparison of the key features offered by the combatantsKey features “Profile” “Profile” “Profile” Information about yourself Identical to Google+ Similar, but with a more that you want to share business / CV approach “People” “Friends” “Connections” Your relations, which can Similar to the function in The naming says it all, be divided into friends, Google+ you manage connections, family, etc. not friends in LinkedIn “Streams” “News” “Updates” Newsfeed, sharing photos, Identical to Google+ More simple function etc. with your relations and not widely used +1 “Like” “Like” Feature to indicate what Broadly comparable to More simple function you like Google+ and not widely used “Hangout” Currently not a feature in Currently not a feature in Facebook LinkedIn, Group video chat. Competes with Skype “Circles” Currently not a feature in Contacts can be tagged, Facebook but it is not as advanced A feature to group contacts as Google+ and control what is shared with who App for iPhone and App for iPhone and App for iPhone and Android Android AndroidCopyright of shipIT, 2011 Page 2 of 6
  3. 3. Does the World really need Google+? Anything new? So if Google thinks it has reinvented social networking with Google+, I disagree, as a networking tool to share information about yourself and follow what your relations are doing, Google+ or Facebook is the same thing – while LinkedIn is clearly more focused on business relations.Google Circles However, there is one feature where Google+ stands out – Google Circles. Google have nailed it when they realized that Facebook’s weakness was privacy. A new approach to sharingA new way of sharing Therefore content control is centric to Google’s approach, and one that much more closely reflects everyday life. After all, you really don’t want to share the same pictures with your boss as you do with say your drinking buddies, do you? Google+ is based on the Google Circles feature, which lets you share and view content to and from explicitly identified groups of your contacts, and no one else. You can divide your relations into e.g. friends, colleagues, family, neighbors or whatever makes sense for you – and select to share each post or picture with the exact groups (Circles) you want to. Now that’s a new approach, compared to that of Facebook where you share everything with all your relations.Combining Facebook and To use myself as an example, today I use LinkedIn for professionalLinkedIn? connections and only Facebook for a limited set of private friends because what I share on Facebook is not always stuff I would want business relations to see. Could Google Circles be the tool that allows me to use the same tool for both? However, shouldn’t we expect that Facebook is already working on a similar feature? After all, it’s not a difficult thing to implement.Copyright of shipIT, 2011 Page 3 of 6
  4. 4. Does the World really need Google+? Google is in an uphill battle The undisputed situation is that Google are in a very bad position: Their tool is not really bringing new features that could not easily be copied byThe value lies in the users,not the tool Facebook – and at the same time Facebook already has an impressive 750 million users. At the end of the day, the value of a social networking tool lies in the people using it and the information they share – the tool itself only plays a small role. So does that mean Google+ is going to be only a short parenthesis in the big book of social networks? I think that is too early to say, in the near term, many contented Facebook users will see no need for Google+, but over time selected features could possibly attract users: Hangout, Huddle, and Instant Upload.A religious battle? Or this could be a religious battle between Google-lovers and Facebook- lovers, as has been seen before between PC’s vs. Apple, iPhone vs. Android, or even VHS vs. Betamax for those of us who are old enough to remember. In all these cases it’s safe to say the battle is not always won based on best functionality, but on branding, creating hype, establish a group of true believers and getting to a critical mass. The verdictThe key to success In other words, the success of Google+ will depend on one thing only – how many relations you have and what interactions you make with those relations. If your friends all leave Facebook for Google+, so will you. But is it likely Google+ will attract sufficient critical mass before the hype diminishes? Only time will show.Copyright of shipIT, 2011 Page 4 of 6
  5. 5. Does the World really need Google+? Facts A social networking service operated by Google Inc. The service launched on June 28, 2011 in an invite-only "field testing" phase. Google+ integrates social services such as Google Profiles and Google Buzz, and introduces new services Circles, Hangouts, Sparks, and Huddles. Google+ will also be available as a desktop application and as a mobile application, but only on the Android and iOS operating systems. Sources such as The New York Times have declared it Googles biggest attempt to rival the social network Facebook, which had over 750 million users in 2011 Source: Wikipedia Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. As of July 2011[update], Facebook has more than 750 million active users Source: Wikipedia and LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 22 March 2011, LinkedIn reports more than 100 million registered users Source: WikipediaCopyright of shipIT, 2011 Page 5 of 6
  6. 6. Does the World really need Google+? About the authorCEO of shipIT The author of this white paper is Kim R. Ahler Kim has for +20 years been delivering and implementing IT across the shipping industry. He has solid experience as Program manager / Project Executive / Project manager for some of the largest IT implementation projects in Denmark and the global shipping industry. Today he is the CEO of shipIT About shipIT shipIT is an independent consulting company, who is dedicated to assist the shipping industry obtaining maximum benefit from IT investments. All shipIT consultants are experienced in the combination of shipping business and IT.Contact information For further information, please contact: shipIT Borupvang 2B DK- 2750 Ballerup Phone:+45 70 20 78 20 Mail: Or visit our website at: www.shipIT.dkCopyright of shipIT, 2011 Page 6 of 6