Google+ recently launched their own social network. This presentation is an introduction to the basics of how to use, why it is important to integrated digital marketing strategies, and what is in store for the future.
Social Search is about organic relevancy and improving results. - Amit Singhal, Google
Websites Using Googles +1 Button Get 3.5x the Google+ Visits -Hubspot 50% more than Twitter -Rand Fishkin, SEOMoz.org Resource: http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits- Data.aspx#ixzz1UqNewnYw
Business Pages/Veriﬁed ProﬁlesThis is my daughter’s wallpaper. Justin Bieber/Lady Gaga I swear.
Pros Cons• #1 Search Engine • Recreating Your Social Graph• Free SaaS applications • Duplicate Content Filtering• Open API (Not Yet) • Comment Filtering (Mute Post)• Better Conversations/Communication • Target Marketing (Not Yet)• Relevancy • No Business Pages (Yet)• Better Business Pages • #nohashtags• Better Market Segmentation •Separate Login for Google Apps• Better Ad Service• Decreased Bounce Rates (GUI)• Privacy Controls• Responsive Project Team
Guides Mashable’s Guide to Google+ Google+ How-To DocumentLifehacker’s Make The Most of Google+ +forGoogle What’s New in Google+ Circle Sunday GPlus Resource Proﬁle Link Shorteners PlusYa gplus.to Member Directories Social Statistics Google+ Counter Recommended Users Group.as gglpls Find People On Plus Extensions Surplus Google Plus Me PhotoZoom Start Google Plus Usability Boost Plus Minus Reply To Author Publish Sync
KEY TAKEAWAYS UNDERSTAND BEHAVIOR, NOT TECHNOLOGY
Christian Adamscadams@sigmacreativeonline.com614-285-7565Google+@christiangadams Creative Marketing Communications http://sigmacreativeonline.com