Leverage the Power of Google+


Published on

Online webinar presentation about Google+. Discover how to set up a personal Google+ profile and business Google+ page, add company information, post photos and video, and improve your reach by optimizing your content. Leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with your audience.

Published in: Business, Technology
1 Comment
1 Like
  • dose not make sense pic shows o in circle but step 2 says share would mean share nothing & nothing 2 read later would look better if had actual name of something 2 read later/share like advertising a wine showing 2 glasses of wine beside a bottle of unopened wine remember the apprentice they got Marked down by Trump for doing that remember some viewing slide have english as 2nd/3rd language = confusing 4them just saying other wise Great Informative work well done!.
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • #1 Facebook #2 Google+ #3 YouTube #4 Twitter according to ForbesGoogle+ users are loyal60% of users logged in daily80% engage weekly
  • (Facebook Edgerank determines which friends or fans see posts)
  • When you’ve circled approximately 50 people, Google+ gets really interested.Provide a detailed introduction, employment details, educational background, and places.Be sure to fill out all subheadings and sidebars as well. The text beneath your name, for instance, will serve as a meta description in searches Use targeted keywords.Include a +1 button on every page of your website, and encourage visitors to click it. The number of +1’s you receive is displayed to Google searchers even if they’re not logged into Google+.
  • cover photo Is 2120px by 1192px.Profile pic 250 pixels x 250 pixels.
  • Circling on Google+ does not involve sending people a “friend” request. You circle people unilaterally without their permission, although they are notified when you circle them.
  • Use Google+ to educate followers, handle customer service, build a community & share media. Pages have such great potential on Google+. They are free, they are simple to set up, they can have great reach, they are flexible, and so on. Their success, by whatever standards you set, will come come to you and each brushstroke you make on the canvas.First step – set one up Second step – promote it
  • Select the ”local business/place" category so you can also get listed in Google+ Local
  • On Business Pages – You have “C
  • In order to circle people on a business page, you will need to search for them by name and then follow.
  • 1. give it a name like "Bookmarks" or "To Read Later,”
  • Google+ Hangouts are like SkypeGoogle Hangouts Reduce Travel ExpensesLive video chat, Small team meetings, virtual office hours, branstorming sessions or customer Q&A Sessions
  • Google+ Hangout on AirOnce your hangout is over, it’s easy to keep the conversation going. Your hangout video will be available on Google+ and on your YouTube channel.
  • Talk about the stuff you’re into with people who love it tooGather TogetherHave Rich ConversationsExplore Your Interest
  • Boost activity on social sites — Put some quality time into interacting on social media sites, especially Google+. Focus on your top three. For example, for me that would be my blog, Twitter, and Google+. For you that might mean Google+, Pinterest, and LinkedIn.Connect with influencers — Get in a habit of re-sharing content from your friends and thought leaders. “+1″ their posts and make intelligent comments. Write interesting posts on Google+ and quote these influencers by name. Build upon the content they’ve already created — add to or challenge their work in a re-share.Continue to create and publish great content — This is what you will ultimately be judged upon, and is the core driver of the qualitative history of a writer that’s behind Author Rank. Keep writing and publishing those thoughtful, useful blog posts and building your authoritative bank of content.
  • Google+ relies almost entirely on organic growthComplete Your ProfileThis may seem like a no-brainer, but many brand pages do not have a complete “About” section on the profile. Fill out this section completely. Include a link to your business or organization’s website (this is important to receive Verified Page status – more on that later). Add a link to your blog as well. Most importantly: include keyword hyperlinks in the Introduction section.Cover Photo image makes an impression. The profile photo serves as an avatar when using Google+ as your brand – commenting on and +1-ing posts. Updates in users’ newsfeeds will be accompanied by your profile photo, so make sure it’s indicative of your brand.Multiple ManagersClick “Settings” right below where your fans are listed on the right-hand side, and then click the “Managers” tab.Add Users to Your CirclesA brand page can add any other brand page to a circle, regardless of whether that brand page has already done the same. However, a brand page cannot add a human user to a circle unless that user has added the brand page to a circle first. If you’re starting from scratch, begin by having your employees, clients and vendors add your brand page to their circles. Add a Google+ Badge to Your WebsiteA Google+ badge on your website will allow visitors to add your page directly into a circle right from your website.Post (Relevant) Content RegularlyThe best way to keep your audience engaged is to regularly post high-quality content that matters to them. We post daily about SEO and inbound marketing. Informative blog posts and videos typically see high engagement. Find out what your audience is interested in and give them what they want.
  • Ensure Rich Snippets Are Rendering CorrectlyIt’s not enough to just post your content. You’ll want to make sure it looks as good as possible in users’ newsfeeds. The three biggest components that you’ll want optimized are the featured image, page title and meta description:Utilize #Hashtags in Your PostsDid you know that Google+ supports hashtags in the exact same fashion that Twitter does? It’s true! You can include hashtags to signify certain topics in your posts. This is a great way to increase the visibility of your content to users who may be interested in the topics you post about.Create EventsOne of my favorite features of Google+ is Events. Similarly to how Facebook events work, you can invite users to attend a meetup, conference or webinar. Users can search the database of scheduled public events, which represents an opportunity to get your brand in front of new users who haven’t yet added your brand page to their circles.HangoutsConsider also holding Hangouts, which are live video chats with other Google+ users. You can even record Hangouts right to YouTube for an easy piece of content that can be repurposed. Ideas to get started are: Customer service Hangouts which should be hosted at regular times so customers can ask questions and receive direct answers, product demos, live courses for training and even business seminars. Submit a Page Verification RequestHaving a verified page gives your brand more authority and instant credibility.About 1,000 should still do the trick. Other criteria include:Your Google+ page must be authorized by your commercial entity, organization, brand, or product.Your Google+ page’s profile must contain a link to your organization’s website.Your organization’s website must connect to your Google+ page, by adding the Google+ badge or by adding a snippet of code.Read more at http://www.business2community.com/google-plus/best-practices-for-achieving-critical-mass-on-your-google-brand-page-0283000#RgBjw3YkhKCWhOlk.99
  • Leverage the Power of Google+

    1. 1. LEVERAGE THE POWER OFGOOGLE+Rebecca Wardlowwww.RebeccaWardlow.com
    2. 2. CONNECT WITH ME on other socialmedia platforms...• Websitewww.RebeccaWardlow.com• LinkedInwww.linkedin.com/in/rebeccawardlow• Twitterhttp://www.twitter.com/rwardlow7• Facebookhttps://www.facebook.com/GetSocialSolutions• Pinterest http://pinterest.com/SocialSolutions• Google+ http://gplus.to/rwardlow7Let’s Go SOCIAL! Have an Amazing Day!About Rebecca
    3. 3. Key Topics Today• How To Get Started on Google+• Creating Your Google+ Profile• Finding People to Circle• Creating Your Google+ Business Page• Optimizing Your Profile & Business Page• How Google+ and YouTube work together• Engaging Customers with Google+ Hangouts• Share your passion with others in the Google+Communities• Google+ Local and why it’s important• Using Google Authorship to Stand Out in Search
    4. 4. WhyGoogle+?
    5. 5. So Why?“Google+ is Google itself.We’re extending it acrossall that we do – search,ads, Chrome, Android,Maps, YouTube – so thateach of those servicescontributes to ourunderstanding of whoYOU are.” ~ BradleyHorowitz, VP products forGoogle+• Ranked #2• 343M active users• 70% of people start thesearch for your businesson Google• Google+ Is Indexed byGoogle• Google+ users are loyal
    6. 6. Google Owns the Playground!Google Search, Google Images, Google Maps, Google Local,You Tube, Google Play (Andriod Store), Google News, Gmail, Google Drive,Google Calendar, Google Offers, Google Wallet, Blogger, Google Books,Google+ & much more
    7. 7. Google+ vs. Facebook• Visibility of Posts - any follower as well as thepublic.• Easier to share and rank other people’s postsand comments• Variety of sharing options (video, posts, photos)• Personalized Circles. Follow who you want tofollow and no one else.• Connected with YouTube
    8. 8. Google Search»Search results are affected by the people you arefriends with on Google+»Google+ & Search Integration»Social connections hold more value than links»Sites on Google+ are indexed quickly»+1 links rank higher in search results
    9. 9. How To GetStarted onGoogle+
    10. 10. • Build a personal presenceon G+1• Create your G+ BusinessPage2• Find People to Circle3Let’s Get Started
    11. 11. Set-Up Google+Personal Profile1.Go here http://ow.ly/fAaRM2.Fill in the blanks and ClickNext Step3.Add Your Profile Photo4.Add People5.Fill in Basic ProfileInformation
    12. 12. Google+ Feed
    13. 13. Google+ Post
    14. 14. Complete Your Profilehttps://plus.google.com/u/0/113188089223727390684/about
    15. 15. Google+ MenuHome = this is where the “stream” is. Thestream of what people are saying (aka Newsfeed)Profile = When you want to see what you’veposted, click on this button.Explore = Fin out what’s new and interestingon Google+Events = Plan and invite people to yourparties, meetings, and Google+ hangouts.Photos = your photo collections and thoseyou have been tagged in.Circles = Organize and filter who you interactwith.Local = helps you find “recommendedplaces” such as restaurants or hotels nearyou geographic locationGames = have control over when you seegames, how you play them, and with whomyou share your experiencesHangouts = enables you to have video chatsessions with up to 9 peopleThe three dots contain MORE buttons forGoogle+Pages, Local, Games, Hangout
    16. 16. Set-Up Google+ Business Page
    17. 17. Pick A Category
    18. 18. Enter Your Phone Number• Google+ is going to search for your businesslistings via your phone number
    19. 19. Select Existing or Create New
    20. 20. Add Your Business To Google
    21. 21. Create Google+ Page
    22. 22. Your Google+ Page – Add Content
    23. 23. Use Keywords in Tagline &Introduction
    24. 24. Find People – Personal Profilehttps://plus.google.com/people/find
    25. 25. Business Pages - Circles
    26. 26. “Circles”• Circles are flexible• You can completely deletecircles or redo them.• The people in your circledo not see the name ofthe circle you put them in• Click the “X” in upperright corner of person’sphoto to remove them• NOTE: Circling isunilateral. You do notneed to ask for or receivepermission to circlesomeone.• Circles enable YOU tocontrol who can readyour posts.• Circles can be shared withothers.
    27. 27. Organize Your Circles• Find Interesting peopleand Organize them intoCircles• Use Circles in 2 ways– Share posts with specificgroups– Read posts from specificgroupshttps://plus.google.com/u/0/circles
    28. 28. Tip of the Day – Post to Read Later• Use an Empty Circle toBookmark Posts• Step 1: Create EmptyCircle• Step 2: Share Post toyour new circle• Step 3: View post byselecting your newcircle form G+ Stream
    29. 29. Other Ways to Find People• http://findpeopleonplus.com• http://www.womenofgplus.com/• http://www.recommendedusers.com/
    30. 30. Google+ Hangouts
    31. 31. Google+ HangoutsGoogle+ Hangouts• Up to 9 friends• Chat face-to-face• Host Virtual Meetings• Broadcast to the World• http://youtu.be/7qlunRCjZ2UGoogle+ Hangouts on Air• Live Broadcast• Stream your hangoutpublicly on Google+, yourYouTube channel, andyour website.• Save instantly to YouTube• Share to the World• http://youtu.be/3pmSWh2BQco
    32. 32. Google+ and YouTube
    33. 33. Google+ and YouTube• Link Google+ Page to Your YouTube Channel(in Beta)• Improved video sharing to YouTube, Google+and more• Hangouts On Air will be linked properly• YouTube tab on your page
    34. 34. Steps to Link Google+ & YouTube1. Your channel’s Google account must first have a Google+ profile on the accountto start this process. If you don’t have a profile on your channel’s account, gotoplus.google.com and create a profile with your name (not your channel’sname).1. If you have an existing Google+ page to which you’d like to link your channel,add your channel’s Google account as a manager of the corresponding page(instructions)2. On YouTube, go to your advanced account settings, and click "Connect with aGoogle+ page (beta)." From there youll see a number of options:• Link with a new Google+ page• Link with an existing Google+ page that your channel’s google account owns or manages• Link with a Google+ profile instead of a page3. Select a linking option, follow the instructions, and youre done!This is still in BETA mode and not available to all users
    35. 35. Google+ CommunitiesSocial Solutions with Rebecca Wardlow Community
    36. 36. Four Types of CommunitiesThe four types of Google+ community groups youcan create are:• Public group that anyone can join and post.• Public group where only moderators can post,but anyone can view or comment.• Private group (members only) that can bediscovered by search.• Private group (members only) hidden fromsearch.
    37. 37. Build a Google+ Community1. Log in to Google+.2. Click on Communities3. "Create A Community” button4. Create a private or public Community
    38. 38. Build a Google+ Community5. Name Community6. Moderator approval tojoin or Anyone7. Your community isapproved8. Create yourCommunity Profilehttps://plus.google.com/communities/109555433902752579247
    39. 39. Google+ Local
    40. 40. Nat’s On Maple – Google+ Page
    41. 41. Nat’s On Maple – Google SearchResults
    42. 42. Google+ Authorship
    43. 43. Why Establish Authority on Google+?• Immediate impact on SEO results• Google Authorship lets Google know thecontent you write can be trusted to providevalue to customer• Yahoo scrapes public Google+ data• Use Google Author Stats in Webmaster Tools• New sites can rank quickly with G+ and retainrankings
    44. 44. Google+ Authorship• Implement theauthorship mark-uphttps://plus.google.com/authorship• Boost activity on socialmedia• Connect with Influencers• Continue to create andpublish great content
    45. 45. Google Webmaster Tools• https://www.google.com/webmasters/tools/home?hl=en• Labs > Author Stats
    46. 46. TIPS
    47. 47. Top 12 Ways To Grow1. Complete Your Profile2. Upload a Striking Cover Photo and ProfilePhoto3. Assign Multiple Managers4. Add Users to Your Circles5. Add a Google+ Badge to Your Website6. Post (Relevant) Content Regularly
    48. 48. Top 12 Ways To Grow7. Ensure Rich Snippets Are RenderingCorrectly8. Utilize #Hashtags in Your Posts9. Create Events10. Host a Hangout11. Submit a Page Verification Request12. Set a Vanity URL(http://gplus.to/rwardlow7)
    49. 49. Be Active Without Wasting TimeGet it all done in 60 minutes or less.15 minutes – Look for information outsideGoogle+ that your circles would enjoy.15 minutes – Engage in conversation on a post10 minutes – Read posts by others and comment10 minutes – Comment on your own posts5 minutes – Share a new post
    50. 50. FUN Tip – Making Memes
    51. 51. FUN Tip – Making Memes1. Find an image2. Upload Image3. Add your Text4. Click Save5. You have a Meme!
    52. 52. RESOURCES& TOOLS
    53. 53. Google+ Cheat Sheet
    54. 54. Google+ Tools• Do Share - makes sharing and scheduling content fastand easy http://ow.ly/fyFkd• CircleCount – see follower history and the averagenumber of shares and comments• URL Shortener (http://gplus.to)• Search Google+ public content(http://gplussearch.com)• Google+ Website buttons, links, badges, snippets(https://developers.google.com/+/plugins/share/ )