Designing the Augmented City
by Ronald Lenz
Ronald Lenz
Research head Locative Media @ Waag Society
Creative Director @ 7scenes
Strategist, technologist and researche...
Waag Society
Medialab in Amsterdam, The Netherlands
Creative technology for social innovation
Education, Healthcare, Arts&...
7scenes
Mobile and online platform for creating, publishing,
playing and sharing GPS games and tours
The City is forever changing...
The City is forever changing...
The City is forever changing...
The City is layered
Di!erent layers with di!erent tastes: historical, social, economical,
cultural, religious and much mor...
The City is personal
You’re connected through friends, family, work, memories,
places, emotions and always have been and a...
The City is mobile
Mobile as in an ever-moving stream of information, goods and people
The City is mobile
Mobile as in connected through mobile phones
Used for internet, navigation, tracking, communication, me...
The City is virtual
We know this - we have been mapping the City for quite some time now
The City is designed
no longer just by traditional urban planners and architects
shaped by geo-tagged tweets, wikipedia no...
The City is designed
but it’s not always a deliberate design
new rules apply - the City is a new design paradigm
The City is designed
how do we want to see the city?
which experiences do we want to design?
we’ve only just started and w...
A new platform
7scenes
Mobile and online platform for creating, publishing,
playing and sharing GPS games and tours
Create & Publish
All web-based, easy drag&drop interface

Select & configure templates such as role-playing, trading, treas...
Play
Navigate places live on a map
Location-based interaction: view media/content, perform tasks,
upload photos and notes,...
Share
Set up scene pages for your project’s communication
All interaction can be broadcast live
All player interaction is ...
Project
Designed for use by organisations such as schools & universities,
museums, tourist boards, event organisers, publi...
And never forget - The City is playful
Some of our cases
Amsterdam Realtime
A new collaborative realtime map of Amsterdam
N8
Geodrawing competition during annual museum night
Futuresonic festival
New location-based festival report
Sarai, Delhi, India
Creating psycho-geographic maps & mapping the Old Delhi City wall
Frequency 1550
Educational mobile game blending mediaeval history out
in the streets of Amsterdam
Mobile Learning Game Kit
Full toolkit to create mobile ‘lessons’ with
collaboration UvA and Medialab Amsterdam




       ...
Amsterdam City archive
Extending exhibitions onto the streets
Anne Frank house
Exploring Anne Frank’s neighbourhood as she did over 60 years ago
Games Atelier
Learn by creating and playing mobile games
a full educational program, available in all Dutch schools
Timemachine
Traveling through the Dutch Golden ages in your car
Rituals
Personal religious journey through Amsterdam
The Mystery of the Colonel’s Ghost
Discover the secret behind Adelaide’s first urban designer




         The Mystery of t...
The map - collect symbol sets at locations
Cut out the decoder
Re-architect
Photographic treasure hunt exploring Hong Kong’s architecture
Think like an architect for a day
Collaboration...
Fort Amsterdam
Role playing game about Dutch roots of NYC
Strong theatrics and physical gameplay
Fort Amsterdam
Role playing game about Dutch roots of NYC
Strong theatrics and physical gameplay
The Island
Urban game on shared trading history of Amsterdam and NYC
Connecting the two cities in real-time!
Players trade...
Global Gincana
Combining traditional Gincana with mobile gaming: Mobile Gincana
Creating cultural games for students in an...
So what’s next?
The City is a platform
In
-- the ‘Open City’ all services will be connected and
the City will have an API for 3rd party de...
The City is a stage
Create experiences that change people’s perceptions of the city
(we will have location-based informati...
The City is a stage
Find synergy between location, physical objects, mediated content,
narrative, gameplay, people and act...
The City is yours!
Yes it’s yours - you are the new urbanists!
So what kind of scenarios are you thinking of right now?
Wh...
Thanks! Any Questions?
ronald@waag.org
linkedin.com/in/ronaldlenz
twitter.com/rlenz
slideshare.net/rlenz
Designing The Augmented City
Designing The Augmented City
Designing The Augmented City
Designing The Augmented City
Designing The Augmented City
Designing The Augmented City
Designing The Augmented City
Designing The Augmented City
Designing The Augmented City
Designing The Augmented City
Designing The Augmented City
Designing The Augmented City
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Designing The Augmented City

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Designing The Augmented City

  1. 1. Designing the Augmented City by Ronald Lenz
  2. 2. Ronald Lenz Research head Locative Media @ Waag Society Creative Director @ 7scenes Strategist, technologist and researcher in location-based mobile services and experiences
  3. 3. Waag Society Medialab in Amsterdam, The Netherlands Creative technology for social innovation Education, Healthcare, Arts&Culture, Sustainability & Public Domain
  4. 4. 7scenes Mobile and online platform for creating, publishing, playing and sharing GPS games and tours
  5. 5. The City is forever changing...
  6. 6. The City is forever changing...
  7. 7. The City is forever changing...
  8. 8. The City is layered Di!erent layers with di!erent tastes: historical, social, economical, cultural, religious and much more But most are often hidden and not linked
  9. 9. The City is personal You’re connected through friends, family, work, memories, places, emotions and always have been and always will be...
  10. 10. The City is mobile Mobile as in an ever-moving stream of information, goods and people
  11. 11. The City is mobile Mobile as in connected through mobile phones Used for internet, navigation, tracking, communication, media recording & playback, games, hyper-local services and more insert latest mobile internet and gps smartphones stats here Yes it’s true what they say: Mobile is the new Mass Medium
  12. 12. The City is virtual We know this - we have been mapping the City for quite some time now
  13. 13. The City is designed no longer just by traditional urban planners and architects shaped by geo-tagged tweets, wikipedia notes, reviews, user photos & videos, check-ins, gps games, mobile interactive tours, AR local search
  14. 14. The City is designed but it’s not always a deliberate design new rules apply - the City is a new design paradigm
  15. 15. The City is designed how do we want to see the city? which experiences do we want to design? we’ve only just started and we need new tools!
  16. 16. A new platform
  17. 17. 7scenes Mobile and online platform for creating, publishing, playing and sharing GPS games and tours
  18. 18. Create & Publish All web-based, easy drag&drop interface Select & configure templates such as role-playing, trading, treasure hunt & interactive story Add tasks, photos, videos, sounds, notes & rewards to locations on a map Publish for events or to everyone
  19. 19. Play Navigate places live on a map Location-based interaction: view media/content, perform tasks, upload photos and notes, pick up rewards Multi-user gameplay: confrontations & trading, message with players Collaborate with web-player
  20. 20. Share Set up scene pages for your project’s communication All interaction can be broadcast live All player interaction is archived for playback later Share your project with widgets
  21. 21. Project Designed for use by organisations such as schools & universities, museums, tourist boards, event organisers, publishers and more Use for any kind of purpose and content Full administration control to manage content, editors and users
  22. 22. And never forget - The City is playful
  23. 23. Some of our cases
  24. 24. Amsterdam Realtime A new collaborative realtime map of Amsterdam
  25. 25. N8 Geodrawing competition during annual museum night
  26. 26. Futuresonic festival New location-based festival report
  27. 27. Sarai, Delhi, India Creating psycho-geographic maps & mapping the Old Delhi City wall
  28. 28. Frequency 1550 Educational mobile game blending mediaeval history out in the streets of Amsterdam
  29. 29. Mobile Learning Game Kit Full toolkit to create mobile ‘lessons’ with collaboration UvA and Medialab Amsterdam A full set of production tools
  30. 30. Amsterdam City archive Extending exhibitions onto the streets
  31. 31. Anne Frank house Exploring Anne Frank’s neighbourhood as she did over 60 years ago
  32. 32. Games Atelier Learn by creating and playing mobile games a full educational program, available in all Dutch schools
  33. 33. Timemachine Traveling through the Dutch Golden ages in your car
  34. 34. Rituals Personal religious journey through Amsterdam
  35. 35. The Mystery of the Colonel’s Ghost Discover the secret behind Adelaide’s first urban designer The Mystery of the Colonel’s Ghost Discovering history, the city & people
  36. 36. The map - collect symbol sets at locations Cut out the decoder
  37. 37. Re-architect Photographic treasure hunt exploring Hong Kong’s architecture Think like an architect for a day Collaboration HK Design Institute and Polytechnic University
  38. 38. Fort Amsterdam Role playing game about Dutch roots of NYC Strong theatrics and physical gameplay
  39. 39. Fort Amsterdam Role playing game about Dutch roots of NYC Strong theatrics and physical gameplay
  40. 40. The Island Urban game on shared trading history of Amsterdam and NYC Connecting the two cities in real-time! Players trade like merchants did 400 years ago Respond to the changing market values determined by historic facts
  41. 41. Global Gincana Combining traditional Gincana with mobile gaming: Mobile Gincana Creating cultural games for students in another city and playing them made by students from another city Connecting Sao Paulo/Brazil and Amsterdam/Holland
  42. 42. So what’s next?
  43. 43. The City is a platform In -- the ‘Open City’ all services will be connected and the City will have an API for 3rd party developers -- But what should these new designers take into consideration? -- -- -- --
  44. 44. The City is a stage Create experiences that change people’s perceptions of the city (we will have location-based information services in abundance) Think theatrical and playful performance - always remind yourself to fully make use of the physical City and everyone and everything moving
  45. 45. The City is a stage Find synergy between location, physical objects, mediated content, narrative, gameplay, people and activities People are intrinsically active, they just need the right trigger (we’ve all been kids) Sharing the experience is important, both in the moment and after “It’s about the story stupid” - combine all tools / media / channels needed Prototyping is the only way - you never get it right the 1st, 2nd, ... time
  46. 46. The City is yours! Yes it’s yours - you are the new urbanists! So what kind of scenarios are you thinking of right now? What are the opportunities and challenges you see in the near future? What kind of technological breakthrough would really help you? What do you demand from new mobile urban design toolkits? Which talents are required to create a lasting immersive experience?
  47. 47. Thanks! Any Questions? ronald@waag.org linkedin.com/in/ronaldlenz twitter.com/rlenz slideshare.net/rlenz

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