city branding proposal by MA New Media and Journalism, Panteion University of Athens

1. Panteion University of Athens
MSc New Media and Journalism
June 2016
A strategy
plan

2.  A data based platform/application created for becoming
a community. It’s aim is to build engagement between
citizens , tourists , neighborhoods and the city of Athens
 Every place in Athens has something to say and
something different to show. Citizens need to explore
every hidden story behind their neighborhoods

3.  ATHENS
A Greek Startup City Tales
 MELBOURN
The project: Urban Forest
 BARCELONA
The Metropolitan Plan-Vision 2020

4.  City Tales knows the city and devises architectural
narratives around the people. Stories that connect the
buildings and the people behind them, forming the
picture of the city
 The mission of City Tales is to make architecture
accessible by creating new ways to explore cities
 Their aim to redefine the relation of people with building
and urban fabric

5.  The Urban Forest program uses data to create a network of
information about trees. All these data are utilized as an
educational and environmental guide for both citizens and
tourists making the city shareable
 The strategy aims to:
 -adapt the city to climate change
 -create healthier ecosystems
 -become a water-sensitive city
 -engage and involve the community
They could also e-mail any tree, asking for more information

6.  A citizen’s platform of ideas and action, made up by
people and companies who care about Barcelona and
its future
 One of the main ideas and strategies under the action of
Barcelona Global is how to make Barcelona a truly
‘business friendly city’, as well as how promote and
position Barcelona through its main economic sectors

8.  Individuals (both citizens and tourists)
 Data based platform
 Citizens at the disposal of the city

9.  In Athens there are unknown many neighborhoods and
places
 The majority of people even the local tends to prefer the
most popular places
 Explore hidden stories
 Being engaged with your neighborhood

13. Computers
Servers
Internet connection
Spaces-offices (workplaces)
Developer & designer
Team (collecting data , organized assets)

14. Fundraising
Personal asset
Business loans
Crowdsourcing
Advertising
Sponsorships

15. Transferring knowledge about city and it’s history
Sharing content data
Stories through a platform in a quick and easy way (tools:
storytelling ,mapping)

16. A citizen could share stories in a storytelling way for :
sightseeing (museums)
places for : food , entertainment , shopping
must-see places , landscapes / parks

17. Data based platform
Crowdsourcing content, Google maps
Interaction between users by swapping knowledge and ideas on how to
improve the neighborhoods of Athens

18. Our app-platform is related to fields such as public, tourism, city
Citizens contribute to their city by sharing data information and their knowledge about
the neighborhoods
Tourists are given the opportunity to explore new places
The reputation of Athens extends
However, our idea aims to highlight neighborhoods and unknown places that are
worth visiting

22. Our website enables visitors to explore data and information
about monuments(such as statues, historical streets), in an
interactive way
Visitors could tap and zoom through maps into different
neighborhoods/ areas, click on monuments and street
symbols/names to reveal details and select data
They could also email monuments for example Aristotele's
statue asking for more information-> building personal
relationship with history (hi! I'm Aristotele…)
The users learn how important our history and cultural
monuments are, and be aware of development and
opportunities for branding them

23. Short stories about special stations/monuments
through monitors into buses
Τhis idea could be adapted into buses, to be given
the opportunity to tourists, to learn important infos
about special monuments, streets or station
during the routes
Keywords:
Purpose educational character, personal
relationship with history, e- learning, smart
technologies