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MuseumApp @ Museums & The Web 2011
The MuseumApp is a mobile application developed by Waag Society to provide location-based cultural tours and activate user participation and sharing. It aims to make cultural content more accessible on smartphones by offering multimedia tours of multiple museums. The app will launch in summer 2011, initially partnering with 10 Amsterdam museums. It represents the first app to combine tours across museums, created by the museums themselves to explore heritage in a participatory culture.
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MuseumApp @ Museums & The Web 2011
- 1. Exploring heritage inparticipatory culture The MuseumApp
- 2. Medialab in Amsterdam Creativetechnology for social innovation Activities - Researching culture, behaviour & technology - Developing prototypes and pilots - Organizing interventions & events Waag Society
- 3. Process s Need Idea s Art Pro ion to Science Quest Society typ Technology e P ilot Re q ui r e m e nts S o l u tio ns Experiment Co-create Implement Creative research Applied research Validate Form Context Transformation Process
- 4. More and morecontent published Cluttered access from user point of view Smart phones as tools The paradox that lead to the MuseumApp
- 5. Teaming up withAmsterdam Museum Creating connections to the city Targeting new audiences Targeting new audiences Blueprint application for sector Creating an open platform for cultural routes
- 6. Hosting locative labs Designthinking Working interdisciplinary
- 7. Creating an openplatform for cultural routes Iterative process Prototyping and testing on the fly
- 8. Activating users Focus on the screen ‘Hidden treasures’ Access to locations Sharing stories Knowledge sharing Challenges
- 9. • Storytelling; Points-of-Interestvs Stories, mixing storylines and perspectives • Game mechanics; tasks, points, opinions • Social media; publishing pictures and opinions, connecting to other applications • Logistics; own phone and borrowed phones Experiment with
- 10. Creating an openplatform for cultural routes Pilot tours on ‘Tolerance’ and ‘Enterpreneurship’ Difference in ages and skills Evaluating user experience
- 11. Creating an openplatform for cultural routes Exploring participation and sharing Evaluating user experience
- 12. • Overall enthousiasm,wanting to explore further • Preference for audio (2nd pictures) • More need for linearity and guidance than expected • ‘Fix’ GPS inacurateness • Colourcoding for different storylines & types of content • Using social media for specific group • Comparing opions to others • More tasks, clear feedback necessary Findings
- 13. Creating an openplatform for cultural routes Online editorial platform No programming skills Easy editing
- 14. Online editorial platform Noprogramming skills Easy editing
- 15. Scenario: Download MuseumApp (AppStoreor Market)
- 16. Look at culturaloffering nearby (in de buurt) Bekijk het overzicht van musea
- 17. Look at the(indoor & outdoor) tours of a museum Bekijk het indoor & outdoor ‘tour’aanbod van het museum
- 18. Check outwaar contentovergaat en start de tour tour Bekijk the de tour of a tour and start the
- 19. Navigate theop dekaartexplore locations Navigeer map and naar de locaties
- 20. Activate video, sound,pictures, text, tasks on location - share video, geluid, tekst en opdrachten op Activeer foto, activities locatie
- 21. Navigate thebinnen opde plattegrond van het Navigeer indoor map and activate locations museum en activeer locaties
- 22. • Customized identityand joint visibility • Controlling your experience and content • Inside and outside • Publishing media and participation • Feedback and sharing (Reviews, Social Media) • Statistics of use • Paid and/or free tours • Assistance on content, script and logistics optional Features MuseumApp
- 23. • Focus onAmsterdam • Teaming up with 10 musea for 1st year (for free) • Learning by doing, sharing experiences Launch summer 2011 Join the MuseumApp! Timeline MuseumApp
- 24. • 1st Appcombining cultural tours of multiple museums, made by museums • 1st mobile service, offering support for software, creation, content, communication & logistics • 1st initiative to combine inter- disciplinary experience the cultural sector USP’s MuseumApp
- 25. • Amsterdam Museum •7scenes • Waag Society • Bank Giro Loterij • Stichting DOEN • Amsterdamse Musea • Gemeente Amsterdam • Antenna International Partners MuseumApp Amsterdam
- 26. More information: www.museumapp.nl dick@waag.org