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Mobile Media Marketing

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Presentation for a Mobile Media Marketing minor at the New School, Amsterdam

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Mobile Media Marketing

  1. 1. Mobile marketing leveraging the power of smartphones by Ronald Lenz, CEO 7scenes
  2. 2. Waag Society / 7scenesUrban Reality Lab / Mobile Storytelling platform
  3. 3. We draw cities...
  4. 4. We draw cities...
  5. 5. We draw cities...and pigeons
  6. 6. We show hidden heritage...
  7. 7. We transform streets into a playgrounds...
  8. 8. We make landscapes come to life...
  9. 9. We extend museums...
  10. 10. We even let you be an architect for a day...
  11. 11. We layer cities with new meaning
  12. 12. You could say we market streets, landmarks, museum collections, landscapes and cities to smartphonesWe layer cities with new meaning
  13. 13. The power of smartphonesPrimary means of accessing the Internet worldwide by 2020
  14. 14. Some statistics
  15. 15. Subscribers: 5.3 billion (77% of the world population).Growth led by China and IndiaCoverage: 85% of new handsets access the mobile Web.Many mobile web users are mobile only!Marketing: Ad spend predicted US$3.3 billion in 2011Behavior: news, travel, maps, social networking, shopping, games,music and search (mobile web & apps)Apps: 10.9 billion downloaded, expected peak in 2013, pricesfalling, 1 in 4 never used.Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m-ticketing in 2015 for travel, festivals, cinemas and sports events Some statistics probably outdated
  16. 16. Forget stats Just think Mobile FirstWe layer cities with new meaning
  17. 17. Consumer experience cycle
  18. 18. Things to considerWe layer cities with new meaning
  19. 19. Make sure you’re on the mobile weband be optimized...
  20. 20. Be on the App stores of courseand advertise in other apps as well...
  21. 21. Be where your audience iscampaign and engage in conversation
  22. 22. Provide an experience & connect to everyday lifestorytelling, gameplay, augmented reality & location interaction
  23. 23. Stay in touchgently notify...
  24. 24. Interact with locationscheck-in.... yourself or seamlessly
  25. 25. Direct customers to storesthat have your products in stock
  26. 26. Moving indoor
  27. 27. Track consumer movement insides storesmicro locations that send targeted offers and product info
  28. 28. Augment Reality
  29. 29. Recognize images
  30. 30. Scan QR codes
  31. 31. Tell stories & play games
  32. 32. Make it personal & socialallow people to favorite, upload, comment, rate & share
  33. 33. Even brands become socialFollow and get notified when you’re close
  34. 34. Deliver fresh & real-time contentbecause people want new things; location, time & device specific
  35. 35. Paying should be easyfor both buyer and seller
  36. 36. Stay in touchgently notify...
  37. 37. Couponing, passbook, loyalty programsand now geo-targeted!
  38. 38. Stay in touchgently notify...
  39. 39. Thanks! www.7scenes.comronald@7scenes.com @rlenz

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