BoDW 11 mobile marketing - 20111125

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BoDW 11 mobile marketing - 20111125

  1. 1. Mobile marketing leveraging the power of smartphones by Ronald Lenz, CEO 7scenes
  2. 2. Waag Society / 7scenesUrban Reality Lab / Mobile Storytelling platform
  3. 3. We draw cities...
  4. 4. We draw cities...
  5. 5. We draw cities...and pigeons
  6. 6. We show hidden heritage...
  7. 7. We transform streets into a playgrounds...
  8. 8. We make landscapes come to life...
  9. 9. We extend museums...
  10. 10. We even let you be an architect for a day...
  11. 11. We layer cities with new meaning
  12. 12. You could say we market streets, landmarks, museum collections, landscapes and cities to smartphonesWe layer cities with new meaning
  13. 13. The power of smartphonesPrimary means of accessing the Internet worldwide by 2020
  14. 14. Some statistics
  15. 15. Subscribers: 5.3 billion (77% of the world population).Growth led by China and IndiaCoverage: 85% of new handsets access the mobile Web.Many mobile web users are mobile only!Marketing: Ad spend predicted US$3.3 billion in 2011Behavior: news, travel, maps, social networking, shopping, games,music and search (mobile web & apps)Apps: 10.9 billion downloaded, expected peak in 2013, pricesfalling, 1 in 4 never used.Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m-ticketing in 2015 for travel, festivals, cinemas and sports events Some statistics probably outdated
  16. 16. MuseumAppAll museums publishing to one app
  17. 17. Make sure you’re on the mobile weband be optimized...
  18. 18. Be on the App stores of courseand advertise in other apps as well...
  19. 19. Be where your audience iscampaign and engage in conversation
  20. 20. Provide an experience & connect to everyday lifestorytelling, gameplay, augmented reality & location interaction
  21. 21. Interact with locations
  22. 22. Augment Reality
  23. 23. Scan codes
  24. 24. Recognize images
  25. 25. Tell stories & play games
  26. 26. Deliver fresh & real-time contentbecause people want new things
  27. 27. Always have free stuff, and...make purchase easy (freemium)
  28. 28. Make it personal & socialallow people to favorite, upload, comment, rate & share
  29. 29. Stay in touchgently notify...
  30. 30. Thanks! Ronald Lenz www.7scenes.comronald@7scenes.com @rlenz

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