A New Cultural City Design
by Ronald Lenz, Waag Society & 7scenes - @ DISH ‘09
Waag Society
Medialab in Amsterdam, The Netherlands
Creative technology for social innovation
Education, Healthcare, Arts&...
Cultural context
Synergy: inside, outside and on the web
The City is forever changing...
The City is forever changing...
The City is forever changing...
The City is layered
Di!erent layers with di!erent tastes: historical, social, economical,
cultural, religious and much mor...
The City is mobile
Mobile as in connected through mobile phones
Used for internet, navigation, tracking, communication, me...
The City is virtual
We know this - we have been mapping the City for quite some time now
The City is designed
how do we want to see the city?
which experiences do we want to design?
we’ve only just started and w...
The City - a new cultural space
But how will we experience mobile culture?
7scenes
Mobile and online platform for creating, publishing,
playing and sharing GPS games and tours
Create & Publish
All web-based, easy drag&drop interface

Select & configure templates such as role-playing, trading, treas...
Play
Navigate places live on a map
Location-based interaction: view media/content, perform tasks,
upload photos and notes,...
Share
Set up scene pages for your project’s communication
All interaction can be broadcast live
All player interaction is ...
Rituals
Personal religious journey through Amsterdam
Connecting religions through rituals, contributing personal confessio...
Timemachine
Traveling through the Dutch Golden ages in your car
VVV Graft-De Rijp, Midden Beemster & Museum molen, de Sche...
Timemachine
Location-based audio-based story that makes the landscape come to life.
The Island
!"#$%"&'($)*+,-"(./*,01$+.&2,2$-*,3/$4*+,.&,56+$-,7,8*9,56+$-,
!"#"$%#&!'%#('%#$(":0,":1,);$1*+,;.)0"14
>&0*1$#...
Het Verdronken Landschap
Brabants Kenniscentrum Kunst en Cultuur (BKKC)
Bike tours discovering ‘drowned’ villages in the D...
De Stad Geschonden
Haags Historisch Museum
5 tours on hidden/lost WOII history of The Hague
Westergas Fabriek
Tours on architecture, gas prod history, nature, creativity
Diamant museum Antwerpen
Educational game & tourist tour on Diamant history made by students
The City is a stage
Create experiences that change people’s perceptions of the city
(we will have location-based informati...
The City is a stage
Find synergy between location, physical objects, mediated content,
narrative, gameplay, people and act...
The City is yours!
So what kind of scenarios are you thinking of right now?




ronald@waag.org, @rlenz, slidehare.net/rle...
A new Cultural City Design - DISH '09
A new Cultural City Design - DISH '09
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A new Cultural City Design - DISH '09

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A new Cultural City Design - DISH '09

  1. 1. A New Cultural City Design by Ronald Lenz, Waag Society & 7scenes - @ DISH ‘09
  2. 2. Waag Society Medialab in Amsterdam, The Netherlands Creative technology for social innovation Education, Healthcare, Arts&Culture, Sustainability & Public Domain Picnic festival, MediaGuild, CultureGrid, Fablab, Waag Products
  3. 3. Cultural context Synergy: inside, outside and on the web
  4. 4. The City is forever changing...
  5. 5. The City is forever changing...
  6. 6. The City is forever changing...
  7. 7. The City is layered Di!erent layers with di!erent tastes: historical, social, economical, cultural, religious and much more But most are often hidden and not linked
  8. 8. The City is mobile Mobile as in connected through mobile phones Used for internet, navigation, tracking, communication, media recording & playback, games, hyper-local services and more insert latest mobile internet and gps smartphones stats here Yes it’s true what they say: Mobile is the new Mass Medium
  9. 9. The City is virtual We know this - we have been mapping the City for quite some time now
  10. 10. The City is designed how do we want to see the city? which experiences do we want to design? we’ve only just started and we need new tools!
  11. 11. The City - a new cultural space But how will we experience mobile culture?
  12. 12. 7scenes Mobile and online platform for creating, publishing, playing and sharing GPS games and tours
  13. 13. Create & Publish All web-based, easy drag&drop interface Select & configure templates such as role-playing, trading, treasure hunt & interactive story Add tasks, photos, videos, sounds, notes & rewards to locations on a map Publish for events or to everyone
  14. 14. Play Navigate places live on a map Location-based interaction: view media/content, perform tasks, upload photos and notes, pick up rewards Multi-user gameplay: confrontations & trading, message with players Collaborate with web-player
  15. 15. Share Set up scene pages for your project’s communication All interaction can be broadcast live All player interaction is archived for playback later Share your project with widgets
  16. 16. Rituals Personal religious journey through Amsterdam Connecting religions through rituals, contributing personal confessions
  17. 17. Timemachine Traveling through the Dutch Golden ages in your car VVV Graft-De Rijp, Midden Beemster & Museum molen, de Schermer
  18. 18. Timemachine Location-based audio-based story that makes the landscape come to life.
  19. 19. The Island !"#$%"&'($)*+,-"(./*,01$+.&2,2$-*,3/$4*+,.&,56+$-,7,8*9,56+$-, !"#"$%#&!'%#('%#$(":0,":1,);$1*+,;.)0"14 >&0*1$#0,9.0;,#.04,/"#$%"&),$&+,3/$4*1),($)*+,"&,3/$4*1)6,?@A,3").%"&) <$)*+,"&,)%!*,-$1=*0,;.)0"14,$&+,-*#;$&.)-) 5//,3/$4*1),$1*,01$+*1),#1*$%&2,$,9*$/0;4,8*9,5-)0*1+$-,#"/"&4
  20. 20. Het Verdronken Landschap Brabants Kenniscentrum Kunst en Cultuur (BKKC) Bike tours discovering ‘drowned’ villages in the Dutch landscape
  21. 21. De Stad Geschonden Haags Historisch Museum 5 tours on hidden/lost WOII history of The Hague
  22. 22. Westergas Fabriek Tours on architecture, gas prod history, nature, creativity
  23. 23. Diamant museum Antwerpen Educational game & tourist tour on Diamant history made by students
  24. 24. The City is a stage Create experiences that change people’s perceptions of the city (we will have location-based information services in abundance) Think theatrical and playful performance - always remind yourself to fully make use of the physical City and everyone and everything moving
  25. 25. The City is a stage Find synergy between location, physical objects, mediated content, narrative, gameplay, people and activities People are intrinsically active, they just need the right trigger (we’ve all been kids) Sharing the experience is important, both in the moment and after “It’s about the story stupid” - combine all tools / media / channels needed Prototyping is the only way - you never get it right the 1st, 2nd, ... time
  26. 26. The City is yours! So what kind of scenarios are you thinking of right now? ronald@waag.org, @rlenz, slidehare.net/rlenz

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