Looking to the Future by Mia Ridge


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Formerly of the Science Museum, Mia Ridge used her knowledge of current trends in the museum and consumer digital environment to explore next steps and important priorities for the years ahead.

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Looking to the Future by Mia Ridge

  1. 1. The future of museums and learning to live with love change<br />http://www.slideshare.net/miaridge<br />@mia_out<br />Mia Ridge, Cultural Heritage Technologist<br />
  2. 2. The world is changing…<br />Image: HoriaVarlan<br />
  3. 3. …but we're<br />Rich user experiences<br />Transmedia<br />The arrrrs (QR, AR)<br />Crowdsourcing<br />Games<br />Service design<br />
  4. 4. Transmedia<br />Content and experiences across platforms: in-gallery, on your website, on social media, in print, in games, in audio…<br />…and ideally audience participation changes things...<br />A challenge to the primacy of exhibitions<br />
  5. 5. Augmented reality<br />
  6. 6. Augmented reality + QR<br />
  7. 7. QR codes: Derby Museum<br />Adjusts to language of your phone to provide multilingual content e.g. http://en.wikipedia.org/wiki/Gold<br />
  8. 8. Geo-located, mobile, now<br />They were here, then<br />
  9. 9. …or go low-tech<br />'Once upon a time...'<br />
  10. 10. Crowdsourcing and participation<br />Try transcriptions; image cropping; map rectification; metadata creation; experiential data… but show the impact<br />Museum 2.0: Guest Post: Using Visitor Participation to Improve Object Labels at the San Diego Natural History Museum <br />
  11. 11. Games<br />New audiences; new types of engagement<br />Location-based games (e.g. SVNGR)<br />Crowdsourcing games (e.g. metadata games)<br />Game-based learning (e.g. High Tea, Launchballetc)<br />Image by: starmud<br />
  12. 12. Our audiences are (getting) used to being heard…<br />
  13. 13. Service design<br />Consistent user experience across all platforms<br />Addresses every aspect of customer service<br />Requires holistic strategy, end to silos<br />Image by: tobiastoft<br />
  14. 14. Common threads?<br />Personal, mobile and on-demand<br />No such thing as an off-line experience anymore<br />New ways of telling stories<br />New ways of reaching audiences<br />New relationships with audiences<br />Require holistic strategy and design<br />Image by: Eire Sarah<br />
  15. 15. Future-proofing the museum<br />Image by s.o.f.t. <br />
  16. 16. Bite-size content<br />Fit into people's lives<br />Be where people hang out<br />Be shareable<br />Be 'snackable' - small curated collections of objects; images and video; blog posts; tweets; stories<br />Image by: dhaun<br />
  17. 17. Look outside<br />
  18. 18.
  19. 19. Many new beginnings<br /><ul><li>Start small, watch and learn; remove obstacles; repeat</li></li></ul><li>Thank you!<br />Mia Ridge, Cultural Heritage Technologist<br />@mia_out<br />http://openobjects.blogspot.com<br />