An introduction on how social media can help to build your personal brand. It is not an how to, it provides guidance and insight on what you could do to build a good personal brand

1. Personal BrandingAn original is always worth more than a copy January 2011 – Rick Mans – Social Media Lead

3. Managing expectations

5. We are CEOs of our own companies: Me Inc.

6. To be in business today, our most important job is to be head marketer for the brand called You. Tom Peters (FastCompany, August 31, 1997)

7. The way to gain a good reputation is to endeavor to be what you desire to appear Socrates (469 BC - 399 BC)

9. We know you are a dog.

10. Google will tell

11. Your network will tell

12. Social Media is not Personal Branding

13. However it can help.

14. Think Before You Start.

15. Think of 4 things:

16. 1

17. Your goals 2

18. Your story 3

19. 46 Got something to offer? 4

20. Having a Website Is Not Important (even if it is better looking than this one)

21. It should be in line with your story.

22. It is a hygiene factor.

23. However there are not 600 million people on your site.

24. Social Media is: Humaninteraction in a virtualworld

25. Marketing

26. Public Relations

27. Advertising

28. Branding

29. How Social Media Can Help. (to help people to understand you are the best thing since sliced bread)

30. Your network can help

31. Not to...

32. Or even worse

33. Advertising

34. This will happen when you annoy people

35. Your network can help

36. Your Network Will Help You Scale. (since they will understand why you are such a great * over time)

37. You Need 1000 Fans. Kevin Kelly

38. However You Can Only Have 150 Friends. Dunbar

39. I prefer to make other people famous, as it scales better.

40. What You Can Do

41. Warning this is not an instant guide to success, it is real hard work!

42. Know where your audience is. 1

43. 2

44. Your goals 3

45. Your story 4

46. Got something to offer? 5

47. Listen First. 6

48. What are their goals and how do they align with your goals. 7

49. Build your network 8

50. Share Your Content. All of it! 9

51. Make other people famous 10

52. Ifyou want to have successwithsocial media right now 11 You should have started six months ago

53. Every new node to a network adds exponential value 12

54. Be worth sharing 13

55. Rick Mans Papendorpseweg 100 Utrecht The Netherlands Phone: +31 6 51 21 01 44 E-Mail: rick.mans@capgemini.com Twitter: http://twitter.com/rickmans LinkedIn: http://nl.linkedin.com/in/rickmans